We have been hearing Aarya Ambekar’s melodious voice right since her young age. But this pretty girl, as she was called when she was a Sa Re Ga Ma Pa L’il champs contestant, now wants to sing for Bollywood too. Speaking at one of her interviews, the singer reportedly said that she is presently in talks for the same, but hasn’t received any confirmation yet.
Aarya is a noted name in Marathi music industry. Besides giving playback for various Marathi songs from movies like Ti Sadhya Kai Karte , Balgandharva , Rama Madhav etc., she is also known as a professional classical singer.
Ranbir Kapoor and Paresh Rawal bring alive the father-son bond of Sanjay Dutt and Sunil Dutt on-screen in the biopic, directed by Rajkumar Hirani
While Ranbir Kapoor has been vocal about how educative it has been to work with Paresh Rawal in Sanju, the veteran actor believes the young star is an inspiration for the new generation.
Ranbir Kapoor and Paresh Rawal bring alive the father-son bond of Sanjay Dutt and Sunil Dutt on-screen in the biopic, directed by Rajkumar Hirani. Rawal said in an interview, "I have worked with various actors, but working with Ranbir was something else. He is a talented actor. And, let me tell you, playing Sanjay Dutt, who we see every now and then on-screen, is certainly not easy for any actor. The way Ranbir internalised and delivered the character was [commendable]. He is an inspiration for the next generation."
Amitabh Bachchan took to his Twitter page today to share the first song ‘Bacche Ki Jaan Loge Kya’ from Umesh Shukla’s upcoming film 102 Not Out and will reunite with Rishi Kapoor after more than two decades. Bachchan plays Kapoor’s father in the film.
The song features Big B persuading his son to write a love letter to his estranged wife and goes on to show Bachchan’s cheerful attitude as opposed to his son’s dour nature. Sung by Arijit Singh, this happy and peppy number is composed by Salim–Sulaiman and written by Hiral Brahmbhatt. The film revolves around 102-years-old Dattatraya Vakharia (Amitabh Bachchan), who lives life to the fullest and wants to break the record of oldest living man, which is held by a 118-years-old Chinese gentleman.Dattatraya wants to live a stress free life in order to become the oldest living man, but there is only one hindrance- his 75-year-old son Babulal (Rishi Kapoor) who has resigned himself to a life of old-age stuck in drudgery. Dattatraya now must find means and ways to change Babulal’s sad and grumpy demeanour so that he doesn’t become a deterrent in breaking the record.
@Bacche Ki Jaan Loge Kya @102 Not Out @Rishi Kapoor @Amitabh Bachchan @Arijit Singh @Salim–Sulaiman @Hiral Brahmbhatt
The versatile musical genius Rishi Rich signed with EMI Records India has carved a niche for himself in the Indian music industry in a short span of time. Recently, he produced the soundtrack & created the background score for smart phone brand OPPO’s brand new advertisement campaign. The track ‘I see you standing’ featured in the short film has received a phenomenal response in just a few days post its release. The short film, directed by filmmaker Mohit Suri features Bollywood stars Siddharth Malhotra & Kriti Kharbanda.
Watch the short film here: https://www.youtube.com/watch?v=ljbCyumiVAQ
Post the release of the track ‘Mere Dil Mein’ from Mohit Suri’s directorial venture Half Girlfriend, Rishi has been on a roll with his Bollywood projects The Award-winning music producer, composer and mentor has been creating new music for films as well as guiding upcoming talent under his tutelage. His latest work includes the track ‘Teri Yaadon Mein’ & ‘Jaanu’ from the movie Behen Hogi Teri and the title track of the Anil Kapoor & Arjun Kapoor starrer ‘Mubarakan’. Rishi has many exciting projects in the pipeline.
Another creative prodigy from EMI Records India creating waves in the Indian Music Industry is upcoming talent Yash Narvekar. He has recently released his track ‘Teri Yaad’ under EMI Records India’s VYRL Originals & has also sung the track ‘I see you standing’ for smart phone brand OPPO’s advertisement campaign. He has contributed to several Bollywood movies like Half Girlfriend, Mubarakan, Noor & Behen Hogi Teri.
Adding fresh perspectives to every composition, EMI Records India artists are breaking musical barriers and developing fresh new sounds with every release
Eminent lyricist, poet and screenwriter Javed Akhtar feels the music in contemporary Indian cinema is no longer sympathetic to lyrics, and the tunes -- often high on tempo -- are not conducive for good poetry.
In a freewheeling interview, the Padma Bhushan awardee dwelt on his self-discovering journey as a poet, talked about issues like increasing hostility against freedom of expression in India and society's influence in changing cinema.
"I am very unhappy with the present music scenario in Bollywood. The music that is being produced is not very sympathetic to lyrics any more. First of all, they do not get good situations because there is more razzmatazz than emotional depth in the stories. So the situation for songs is not very emotional," said Akthar, who was in the city to attend the Tata Steel Kolkata Literary Meet.
"Besides, the tunes the writers are getting today are not very conducive for writing poetry because of the tempo and the orchestration. The tempo is such that the words do not get established. They do not have the space to breathe."
"On the other hand, the music is so loud... every song is treated like a clap song. So the percussion is often above the voice and the music gets ahead of words. So you just can't understand what the person is singing. May be you only know the 'Mukhra' (beginning of a song) and the rest of it gets lost in the cacophony," the septuagenarian said.
Akhtar, who has won multiple national awards for his lyrics in Hindi blockbusters like "Godmother", "Border" and "Lagaan", said Indian listeners prefer music that they can themselves sing.
"But they cannot sing if the tune is not worth humming, or the words are not clear. The listeners should not go to the words, the words should come to them," he said.
Also a noted poet, Akhtar said his poetry, which was initially nostalgic, has become more impersonal with time.
"When I started writing poetry, initially it was nostalgic. It was mostly about my childhood, my mother, the place I used to live in and so on. But then after that other interests and other concerns entered my poetry, be it about the socio-economic climate or the people."
The ace script-writer, who in partnership with Salim Khan enthralled Indian movie goers with their conceptualisation of the "angry young man" in films like "Zanjeer" (1973), "Deewaar" (1975) and the 1978 blockbuster "Don", has started writing a script again for a yet-to-be-named project.
He also revealed that there would be one or two exciting announcements soon, but declined to give out any details.
Terming film as a "captive art" that is not so powerful to bring about social change, Akhtar said it is the changing trends in society that directs the content and evolution of films.
"Because a film is an expensive exercise, it is kind of captive as an art. Commercial cinema looks to cater to the demands of society. That is why you would see that the mainstream was making different kind of films in the 50s, 60s and in the 90s. Society is changing cinema; cinema does not change society," he signed off.
Anupam Kher has released a video encouraging people to overcome Depression, and not shy away from coming out in the open about the condition
Anupam Kher says he hopes to bring a change in society by doing his bit to ensure Depression isn't considered taboo. The actor has released a video encouraging people to overcome depression, and not shy away from coming out in the open about the condition. "There is still a taboo associated with Depression. People shy away from coming out in the open and discussing it. This affects, not just the victim, but their near and dear ones too," Kher said in a statement.
Blackberrys, India’s leading menswear brand, and the official style partner of the movie Race 3, unveiled the Exclusive Race 3 Collection with the Star Cast of the movie. The event was graced by Bobby Deol & Saqib Saleem, at the Blackberrys Store in Ambience Mall, Gurgaon.The Exclusive collection showcased included cocktail Tuxedos along with fashionable shirts & trousers, as flaunted by the cast in the movie. The Blackberrys Race 3 line is a limited-edition collection, available across all Blackberrys stores.
Speaking on the occasion, Ramesh Kaushik, VP Brand Experience at Blackberrys, said “Supremacy and fashion are an inherent part of Race 3. The look is of metropolitan sophistication and class, and the lead characters exude a sense of style that is both fashion-forward and aspirational. We have been styling the progressive men of the country for over 25 years. We are excited and happy about our association with Race 3, as it’s a natural connect for our core proposition. The remarkable talents in the movie exude a sense of style that is both fashion-forward and aspirational. We are delighted to translate the same energy and style through our formal wear collection, worn by the star cast in the film.”“Our association with the movie franchise is a well stitched partnership. Blackberrys stands tall with the adage Keep Rising- and the whole mood and personality set in the movie brings the character out with perfection.” he further added.
“This collection will do justice to all the fashion forward thrill-seekers. The garments I wore from Blackberrys were very comfortable, and looked really stylish in the scorching heat in Abu Dhabi” - commented, actor, Bobby Deol. Saqib Saleem,added to this,”The outfits truly reflected the power & style, that the characters of the movie were intended to portray. The fashionable tuxedos were actually a class apart.”
@Ramesh Kaushik, VP Brand Experience at Blackberrys @Blackberrys @Ramesh Taurani @Kumar Taurani @Bobby Deol. @Saqib Saleem @mahek bachani
May 29, 2017, Mumbai:- Imara the celebrity fashion line for women’s ethnic wear conceptrulaized by Universal Sportsbiz Pvt. Ltd. and co-created by actress Shraddha Kapoor launched its first exclusive store at Grand Central Mall Seawood, Vashi, Mumbai. With this store there are 9 exclusive Imara outlets in India and plans are afoot to expand to other cities in the country.Spread over 835 square feet, the store offers more than …… designs, ranging from ethnic to fusion and showcases its latest and trendy SS 2017 collection. For any serious brand Mumbai is an important market in terms of brand positioning and sales. The commercial capital of India is also known for its keen fashion sense especially among the youth and Imara as a fashion brand has found high resonance with urban female youth in Mumbai thus necessitating the setting up of an exclusive store.
Anjana Reddy, Founder and CEO of USPL said that, “Mumbai’s large urban female youth population is fashion conscious and is always looking at trying something new. The steady growth in the retail segment and the immense popularity of brand Imara in Mumbai nudged us towards the opportunity to deepen the existing connect with our loyal customers. Since IMARA has a wide showcase in terms of product range from ethnic to fusion apparel, we expect this store will make us more accessible and bring us closer to our consumers.”
Commenting on this joyous occasion of the launch of the brand store, Bollywood sweetheart Shraddha Kapoor added, “I am excited that we now have an exclusive outlet for Imara in Mumbai. The Imara ensembles, the silhouette’s, fabrics and style have attracted the modern Indian woman who is willing to experiment and Mumbai is no exception rather it has always been a trendsetter. I am glad that USPL has made the right choice based on their deep understanding of the market and the target audience in Mumbai.”
The IMARA store promises to provide the urban female youth with an array of styles to try and experiment to their hearts content and that too at affordable prices.
Store Address: IMARA, Grand Central Mall Seawood, Vashi, Mumbai
IMARA is a contemporary rendition of the conventional. A modern Indian adaptation of classics, from once upon a time. Experimenting with ethnic designs, it offers a refreshing take on fashion, for the young and the stylish. A line of clothing for the new Indian woman; smart and independent, open and free.
Imara is co-created with Bollywood sweetheart Shraddha Kapoor and has been launched as a women’s ethnic fashion brand. It is conceptualized by Universal Sportsbiz Private Limited (USPL), an Accel Partners portfolio company, is India’s first celebrity commerce company.
Daughter of veteran Indian actor Shakti Kapoor, Shraddha debuted in 2010. Acting aside, Shraddha Kapoor is well known in the fashion circuit for her sense of style. Her natural grace and elegance lends itself to anything she wishes to be seen in. As a modern Indian woman and a true fashionista, Imara suits Shraddha Kapoor like nothing else, log onto http://imara.in/brand/
Shilpa Rao has been known for her melodious voice in super hit songs like Bulleya, Tose Naina, Manmarziyan and others alike but what makes her fan-base even stronger is her debut with the infamous Coke Studio Pakistan’s ‘Paar Channa De’.
Shilpa Rao has been known for her melodious voice in super hit songs like Bulleya, Tose Naina, Manmarziyan and others alike but what makes her fan-base even stronger is her debut with the infamous Coke Studio Pakistan’s ‘Paar Channa De’. Being the first ever Indian singer to have partnered with Coke Studio Pakistan, Shilpa managed to get the song enlisted in every Indian’s playlist. Recently, her foot-tapping number for Hichki received applauds from the audience. In her first ever selfie interview, Shilpa talks about her experience of sharing the stage with Noori, her journey to Pakistan and also enthrals the audience with a classic track.
South superstar Kamal Haasan is making headlines as the host of Big Boss Tamil and of course for his journey as a politician. The actor who’s known for his phenomenal performances decided to start a different innings in politics when he realised we all are looking for leader. He also believes a politician will always get in trouble if he speaks his own mind but will also get out of it, because that’s just his opinion or stand. The actor, who’s juggling between his professional commitments as a host, actor and politics, is eagerly looking forward to the release of his next film, Vishwaroopam II, that will hit the screens on August 10 this year. Post this, the actor is supposed to start shooting for Indian 2 but there’s a slight glitch. Also Read: Why is Kamal Haasan apologising to Christopher Nolan for Dunkirk?
Indian 2 will not directly follow Vishwaroopam II since he has another movie to wrap up before it. In his chat with Bombay Times, when the actor was asked to reveals details about the sequel of Indian, he said, “I will have to finish Sabash Naidu first. That it almost half complete. I will wind up that before I shoot for Indian 2.” Also the actor’s recent look isn’t for Indian 2 but just a change from his normal look. Also Read: Whoa! Nayanthara in talks for Indian 2 opposite Kamal Haasan?
When the star was asked to elaborate on why Vishwaroopam II got delayed, he blamed politics for it. “Politics was involved. Even the first time, it was only politics. On the finance part, most people in the film business find it difficult to complete a project. It’s become a very common thing, with only big companies managing to complete a project. Smaller productions are finding it difficult to make ends meet. So that aspect was one of the reason for the delay – a maximum of one year. But the rest of it was because politicians were stepping on our toes.”
It was an occasion to revisit memories as cricket legend Sachin Tendulkar launched the trailer of ‘Sachin – A Billion Dreams’ recently. The auditorium was witness to the love that the master blaster commands as he was cheered and applauded after the first screening of the trailer. Also present at the launch were the director, James Erskine who had flown down from the UK specially to attend the trailer launch. The producer Ravi Bhagchandka of 200NotOut, and Shrikant Bhasi, Founder and Chairman of Carnival Group also shared the dias with Sachin Tendulkar and James Erskine after the screening of the trailer.
The chants of ‘Sachin, Sachin... Sachin, Sachin!’ from the trailer were still echoing in their ears as the MC Vikram Sathaye called the cricket legend to the dias to speak about the trailer and the upcoming film. As Sachin settled down to answer questions, he was joined by the director James Erskine, and producers, Ravi Bhagchandka, Shrikant Bhasi and Anil Thadani.
Answering the questions from the media, Sachin Tendulkar said, “This film has helped me relive the important moments of my life through its making! I remain a private person but realised that there is much I have not revealed or spoken about, to those who have been instrumental to my life and career, especially my fans. I hope the film will be yet another avenue for fans who have showered their love and blessings on me, to cherish the journey that we undertook together for over 24 years.”
Ravi Bhagchandka, the producer said, “Making this movie has been my pilgrimage! I personally am a huge fan of Sachin and it was Sachin who was my inspiration when I used to play cricket. My company’s name, 200NOTOUT is also dedicated to his highest score in ODIs. Sachin is dearly loved by all Indians as well by cricket fans all around the world. He has been an idol for three generations of cricket fans and continues to inspire! This film will give his fans who have watched his cricketing feats on the television screen, the opportunity to see Sachin on the big movie screen!”
The trailer gave the eager audience a hint of what the film has in store for Sachin’s fans. With glimpses of key scenes from the film showing moments of cricketing glory, personal moments, unseen footage from the dressing room and much more, the film promises to be every Sachin fan’s dream come true.
James Erskine, award-winning director of a number of international films on sports, took the audience through the making of the film. He said, “Directing the film was a wonderful experience! Coming from the UK, I knew that Sachin was a cricketing legend but even then, it was an eye-opener to see the adoration and respect that Sachin commands across the globe. Scripting his journey for the big screen involved interacting with Sachin, his family, his teammates as well as players from rival teams and others. Sachin is both gracious, and a perfectionist, and being able to make this film for the Indian people and many more across the globe was a true honour.”
Dr Shrikant Bhasi, Founder and Chairman, Carnival Group and co-producer of the film said, “We are glad and extremely proud to be a part of India’s first sports flim, and we are confident on the success of project Sachin: A Billion Dream. I've always been keen to the idea of bringing the marvel of Sachin on the silver screen with the legend itself making his big debut. Carnival Cinemas will make sure that the movie reaches audience all across the country across all strata, as Sachin is a phenomenon everywhere.” He further adds, “Carnival Motion Pictures intends to begin its innings in mainline content generation and distribution, with this being an amazing start. There are many more interesting projects in pipeline that we will announce soon in the next few weeks.”
In 2005, thankfully, filmmaker Anurag Basu spotted Kangana Ranaut and cast her in the hit emotional drama, Gangster (2006). And soon enough Bollywood got its ‘Queen’. They worked once again in Kites in 2010. And since then we have been waiting for them to reunite. Now, the latest reports suggest that the duo is all set to work on a new project starting this December.
Kangana and Anurag will reunite for a film that has been titled, Imali. Now, doesn’t that have a beautiful ring to it? The story sure would be a tangy tale that will make audience smack their lips. This is one reunion that Bollywood should definitely look forward to but don’t expect the actress to give you any information about the same. Talking to Mumbai Mirror she said, “It’s too early to talk about Imali as we are starting the film around the end of the year. All I can say is that Anurag is my godfather and everything I am today is because of him… I can’t wait to go back to the beginning.”
Kangana has quite an interesting line up of movies in the future. She will soon be seen playing the role of Rani Lakshmi Bai in the movie Manikarnika: Queen of Jhansi. The movie is a rare attempt in Bollywood to tell the tale of bravado of Jhansi’s queen’s fight against the British Raaj. Kangana has also started shooting for Balaji Telefilms’ Mental Hai Kya. She will be at her quirky best in this movie. She will start shooting for the one with Ashwini Iyer Tiwari in October. The movie will be a drama based on the backdrop of Kabaddi. After finishing which she will move on to the above mentioned, Imali.
The news daily also reported that no male lead has been finalised for Imali and the hunt is still on. Do you have any recommendations? Tell us in comments below!
The millennial is not just a different generation, they are a different breed. Unconventional choices, modern philosophies define them. And none other than youth icon Ranbir Kapoor can represent them better. Small wonder, he is the one revealing the new mantra of iconic brands Macroman M-Series and Macrowoman W-Series --- ‘LIVE OPEN’. A seething honest philosophy for today’s young generation who believe in breaking societal stereotypes and are comfortable in their own skin!
The new Macroman philosophy of “LIVE OPEN” goes really well with the brand’s revamped new-age and progressive vision. It’s an ode to those who live on their own terms and set trends rather than follow one.
The new promotional campaign of Macroman M-Series & Macrowoman W-Series resonates with a new energy and confidence in all key stakeholders associated with the brands. The beautifully shot Macroman M-Series TVC perfectly captures the Gen-Next philosophy of those who celebrate the spirit of being unapologetically themselves. It showcases how an indomitable Ranbir Kapoor in class apart multi-coloured multi-hued Macroman M-Series (with his mysterious Macrowoman beside him) answers all those who question his daring spirit with just two words – LIVE OPEN. In the Macrowoman W-Series TVCs, ‘millennial models’ dare to bare their LIVE OPEN mantra!
Speaking about the new positioning and campaign, Mr. Vikash Agarwal, President & Brand Director - Macroman & Macrowoman, said, “Amidst the players dominating the market today, Macroman aims to be the most admired one for its international design aesthetics, in depth and continuous R&D, the best of fabrics, in short the best wearable premium experience.
Our communication campaign is designed to further deliver this objective. The campaign is aimed at making Macroman M-Series synonymous with youth, style and fashion. It is in true sense, the ‘inner’ voice of today’s generation.”
Speaking about superstar Ranbir Kapoor, Mr. Agarwal said, “We wanted to have an emotional connect with our audience and Ranbir Kapoor is the perfect link as he is a living embodiment of Macroman with his bold choices and unapologetic way of living. Suave and sophisticated, Ranbir Kapoor was our first choice as he not only connects with the youth, but IS the youth. Young, bold and immensely talented, this blue-eyed boy is the perfect fit for our new positioning.”
Talking about the philosophy of Macroman, Ranbir Kapoor said, “It’s a pleasure to be a part of this new liberating journey of the iconic Macroman brand. ‘LIVE OPEN’ is a philosophy which reflects my own beliefs. I am sure that today’s youth will relate to it, and I am glad that the brand took this bold step to connect with its audience.”
Challenge, Inspire, Outperform Live like a Macroman
Created for the urban male, Macroman M-Series has grown phenomenally with a PAN-India network. Following the success of Macroman M-Series, the brand launched an equally powerful female counterpart - Macrowoman W-Series. Today, the portfolio boasts over 150 products with numerous designs available in a variety of fabrics and finest blends. Macroman M-series and Macrowoman W-series product ranges from Innerwear, Sportswear to Leisurewear. Initially just an innerwear brand, Macroman M Series has now grown up to be a formidable player with its large range of finest innerwear, leisurewear, sportswear and casual wear. The product range is a result of consistent enhancement in the brand’s product portfolio. Over the past few years as a brand Macroman M Series has spread its wings in casual menswear category and is currently producing a vivid range of summer and winter wear. Macroman M Series Innerwear comprises the widest range of highly styled briefs and vests segmented into different collections targeting the diverse needs. Conceptualized by top of the line designers, Macroman M Series International Collection briefs and vests are crafted from the best of fabrics. Available in a variety of colours and patterns, with interesting accents and a range of exciting cuts, this collection is a bold mix of fashion and comfort. Macroman M Series International Collection also boasts of a luxurious line developed by the world’s best blends like Supima Cotton, MicroModal & Bamboo fiber cotton.
Manufactured in state-of-the-art units, this is a true ‘Make in India’ global brand. And in the days to come, it aims to grow multifold. It is committed to continue providing international quality products through its world class manufacturing capacity. It also intends to enhance its distribution and open several exclusive outlets in India.
Macrowoman W-Series brings premium fashion for today's woman, it is set to be the complete answer in fashion, from lingerie to sportswear and leisurewear. The brand's superior range of bras celebrates the woman in all her attitudes. Bras for working comfort, uniquely designed bras for sports, everyday wear bras and also special designs for the freedom loving millennials, Macrowoman has something for every woman in her every mood.
Priyanka Chopra and Jumanji actor, Nick Jonas are the new IT couple of Hollywood and Bollywood alike. The couple who raised eyebrows with their joint appearance at MET Gala 2017, recently made their relationship official and things seem to be getting pretty serious. From their numerous dinner dates to the actress even accompanying him for his cousin’s wedding, the couple is leaving no opportunity to declare their romance is real and not just a random fling. While his family is delighted to see Nick and PeeCee together, his ex-girlfriend, Delta Goodrem is heartbroken with these recent developments. And it is only natural, right? Also Read: Hollywood is convinced that Priyanka Chopra and Nick Jonas are DATING!
For the ones who don’t know, Nick and Delta started dating in May 2011 but decided to called it quits within a year. According to Woman’s Day, Delta even wanted to reconcile her relationship with Nick when he came to spend time with brother Joe Jonas in Sydney. According to the reports, the couple even had a secret rendezvous in LA earlier this year but things changed when Nick opened up to her about his special feelings for Priyanka. He confided how things were getting serious with his new ladylove and that shattered Delta.
Ms Goodrem even believes its futile to compete with this Indian beauty since now she has connections with the royal family. A source revealed to Woman’s Day, “Delta was left heartbroken. She feels she can’t compete with a hottie from Hollywood, whose best friends are royals.” Also Read: Priyanka Chopra and Nick Jonas are twinning their way into our hearts with their Instagram pictures!
Meanwhile in an interview with E!, when Kevin (Nick’s brother) was asked if he had met the Quantico actress, he said,”We have met her in the past. She is super-awesome. But, that’s Nick’s thing and he can say what he wants to say.” In the past when Priyanka was on an episode of Jimmy Kimmel Live, she was asked by the host about her equation with Nick. “Are you dating Nick Jonas? Isn’t he like 11 years old?” Jimmy had joked. “We were both wearing Ralph Lauren and we decided to go together. I didn’t ask his age. Eleven? I didn’t know that” Priyanka had responded. “Yeah, we were on the same table and we already know each other. So he was like, ‘Hey, you wanna go together?’ And I was like ‘Yeah, okay, let’s go together.’ It ended up working out.”
Premium innerwear brand, Euro Fashion Inners (popularly known as Euro Fashions) announces Sidharth Malhotra as its brand ambassador with the launch of its latest commercial, which endorses the new tagline, Start Something Sexy. Euro Fashion’s association with Sidharth Malhotra comes at a point when the brand is growing rapidly to make its presence felt in the knitwear industry in India and abroad. Euro Fashions is one of the fasted growing innerwear brands catering to the premium segment. The brand had been launching various new products and adding to its distribution network in order to consolidate its foothold in the consumer market globally.
Mr. Rajnish Agarwal, Euro Brand President, is excited about the collaboration and confirms that, “Euro Fashions have signed up Sidharth Malhotra as its brand ambassador. Sidharth brings in a dash of freshness to the brand and stands for everything that clearly defines the attributes of Brand Euro viz. young, sexy, stylish, cheerful, aspirational, innovative and consistent. We are very kicked up about this association and hope to have an exciting journey with him.”
Commenting on his association, Siddharth Malhotra said, “It’s great to be associated with Euro Fashion Innerwear and be a part of their revamped collection. Their products have cutting-edge designs, innovative fabrics, exceptional fit, and quality. Its youthful disposition and appeal is what led me to join forces with the brand."
Euro Fashion is about to launch its first TVC with brand ambassador, Sidharth Malhotra. “We are all set to launch the new Euro TVC with Sidharth. The ad presents Sidharth at his flirtatious best. He’s looking absolutely dashing and handsome, and perfectly brings out the essence of brand Euro,” adds Mr. Agarwal.
The new Euro advertisement opens with Sidharth Malhotra wearing Euro inners and sipping his morning cuppa. He then pulls up a pair of chinos and leaves the house to tour across the city on his bike. Clad in stylish Euro vest, he immediately becomes the centre of attraction with all the girls staring hard at him. The commercial ends on a captivating note with Sidharth uttering ‘Start Something Sexy!’ and the girls following him. The background score, which emphasizes on Euro Fashion’s new brand tagline Start Something Sexy, beautifully sets the mood for the commercial and helps the plot unravel.
The new ad campaign will be launched in the digital platform at the onset; however, gradually encompassing television, outdoor and print for publicity.
Sa Re Ga Ma Pa Grand Jury and Playback Singer Hrishikesh Chury celebrated his birthday recently in Mumbai. Many renowned personalities from different fields from Bollywood to politicians attended the celebration. Film Director and Producer Madhur Bhandarkar and Yogi N Chandra were seen at the event.Music Directors like Vipin Reshammiya, Monty Sharma, Gaurav Dagaonkar, Raaj Aashoo with wife Seepi Jha, Santokh Dhaliwal, Lyricist like Kumaar Rakesh and Prashant Ingole. Also singers like Priya Saraiya, Tarannum Malik, Arvinder Singh, Bhavdeep and Sudeep Jaipurwale, Asit Tripathy, Purva Mantri, Sourabh Joshi with wife Pinky Poonawala were also seen at the event. Padma Vibhushan Ustad Ghulam Mustafa Khan Sahab’s entire family like Murtuza Mustafa Khan, Qadir Mustafa Khan, Rabbani Mustafa Khan, Namrata Gupta Khan, Faiz and Amir Mustafa Khan were present. Hungama and Artist Aloud Head Soumini Sridhara Paul alongwith Politicians like Sanjay Dina Patil (Ex MP, NCP), Rajul Patil, Charan Singh Sapra (Ex MLC, Congress), Livtar Charan Singh Sapra, Rita Gupta (Vice President, MNS), Yash Sardesai, Krishna Hegde (Ex MLA, BJP), Ameet Mehta (President of BJP Legal Cell), Kaleem Sayyed, Ishrat Sayyed (Vice President, BJP Maharashtra Mahila Morcha) also graced the event with their presence.
Hrishikesh says, “I thank my Family and Friends, the entire Sa Re Ga Ma Pa Team and Grand Juries & to all the Dignitaries for making my birthday so special!”. ?
Bollywood icon and India’s first female superstar, Sridevi, died on Saturday, February 24, in Dubai. Initial media reports had claimed that she had died of cardiac arrest but according to the Dubai Police, she is said to have died of accidental drowning in her hotel apartment’s bathtub following loss of consciousness. She was 54.
The Padma Shri Award winning actress started her film career in 1967 in the Tamil film Kandhan Karunai at the age of 4 and went on to act in numerous films in Telugu, Tamil, Malayalam and Kannada, playing lead roles in many of them. She played her first adult role at the age of 13 in the Tamil film Moondru Mudichu in 1976, soon establishing herself as the leading actress in the South.
Sridevi made her Bollywood debut as a child artiste in the 1972 film Rani Mera Naam and landed her first starring role in the 1979 film Solva Sawan, but it was the 1983 film Himmatwala in which she starred opposite Jeetendra that got her wide acclaim and recognition in Bollywood. She followed it up with numerous blockbuster films including, Tohfa, Sadma for her critically acclaimed performance, Mr India, Chaalbaz, Chandni, Lahme, Judaai to name just a few. After her marriage to Bollywood producer Bonnie Kapoor in 1996 and a long hiatus Sridevi made a successful comeback in 2012 with the acclaimed film, English Vinglish. In 2015 she starred in the Tamil film, Puli and her last film was the 2017 thriller Mom, which marked her 300th film.
She has won numerous awards, including 5 Filmfare Awards for Best Actress, other film awards besides national, international and state awards, including the 2013 - President of India 'Medallion of Honour' for contribution to 100 Years of Indian Cinema. The actress is considered to be the first female Superstar of Bollywood films and in the 2013 CNN-IBN national poll on the occasion of the Centenary Year of Indian Cinema Sridevi was voted “India’s Greatest Actress in 100 Years”.
According to latest reports, the Dubai Public Prosecution has concluded the probe into the actress’s death and closed the case. The authorities have released Sridevi’s body and it is expected to be on the way to Mumbai shortly.
She is survived by her husband and daughters Janhvi and Khushi.
May her soul rest in eternal peace
Located in a former mill, the Mumbai outpost of the US chain of resto-bars has a mixed reputation among the city's musicians. In the first couple of years after opening, in 2006, indie rock acts were often asked to include a stipulated number of cover songs in their set lists. These days, Hard Rock Café, which hosts gigs every Tuesday and Thursday night, sticks mostly to cover bands, with a couple of dates a month spared for indie groups. Skip these gigs, and come here only for the ticketed events, when one of the seating areas is cleared to make room for a larger stage, for performances by Indian indie icons (folk-fusion veterans Indian Ocean, electro-rock superstars Pentagram), international chart toppers (Wyclef Jean, Jay Sean) or club-packing DJs (Bob Sinclair, Paul van Dyk). Be warned, though: the waiters break into a synchronised jig every time the Village People's "YMCA" comes on.
Bombay Dyeing Mill Compound, Pandurang Budhkar Marg, Worli, + 91 22 2438 2888, Hardrockindiablog.com. Open daily noon-1.30am. Performance times and entrance fees vary