After the mega-success of ‘Laal Bindi’ and ‘I Love You’, VYRL Originals brings to you a soulful rendition of Akull’s ‘Laal Chunariya’. The multi-faceted artist has created a unique sound for himself which resonates with his identity. Staying true to his vibe, Akull brings back his swag with an infusion of Punjabi dance beats in his latest release. The music video features Akull along with the charming Chetna Pande who is a popular face in the Indian Television and Bollywood industry.
Laal Chunariya is a romantic song produced and composed by Akull, co-written by Dhruv Yogi, Mellow D along with Akull. This vibrant track is modern yet covers traditional Indian beats that touch the ears like a summer breeze. This aesthetic musical arrangement is definite to make the audience groove.
The music video conveys a cute love story where Akull immediately falls in love with this mysterious beauty (Chetna Pande) but like in most love stories, she is hard to impress. Akull tries to woo her with his charisma which ends up to be a fairy tale ending.
Talking about Laal Chunariya, Akull stated “As a musician I always believe in offering diverse music to my listeners and I make sure of adding my element to it. After Laal Bindi and I love you I have realised that my audience loves the vibe I bring to my songs. I love to compose and produce and sing my own music, but for the first time I have also tried co-directing the video of my latest ‘Laal Chunariya’.
Akull further added “I wanted to give my listeners a fresh sound with infusion of Indian beats and with the help of Dhruv Yogi and Mellow D. I completed lyrics which helped me in delivering this melodious rendition. VYRL Originals has always given me the freedom to work on my music the way I want to, and I hope my latest track ‘Laal Chunariya’ is supported and loved by everyone”
Commenting about the track, Vinit Thakkar, COO, Universal Music India & South Asia, stated, “Akull is a phenomenal singer-songwriter and music producer. With massive pan-India HITS like ‘Laal Bindi’ and ‘I Love You’ he has established a new sound and is poised to be one of the most promising music stars in the country. Since his debut two years ago, he has delivered big hits not only in the non-film music category but has done an amazing job with Bollywood tracks as a music producer and composer. Akull’s ardent fan following across social media and short video platforms has grown phenomenally. I am looking forward to ‘Laal Chunariya’ being a hat-trick for Akull.”
With the legacy of 40 years, NMIMS Deemed to be University has grown to being not only one of the top-10 B-schools in India but also emerged as a multi-disciplinary, multi-campus University at Mumbai, Navi Mumbai, Indore, Shirpur, Dhule, Bengaluru, Hyderabad and Chandigarh and seventeen constituent schools that include Management, Family Business, Engineering, Pharmacy, Architecture, Commerce, Economics, Law, Science, Liberal Arts, Design, Performing Arts, Mathematical Science, Agricultural Science, Hospitality Management, Branding & Advertising and Distance Learning. In addition, we have nine Centres of Excellence as well at the University.
SCHOOL OF PERFORMING ARTS – NMIMS
In recent years, NMIMS Deemed to be University expanded its horizons in the field of music under the new multi-disciplinary School of Performing Arts.
Students with musical talents are trained and given an opportunity to transform their passion for music into a successful career. After completing 3 years, students are honoured with the Bachelor of Performing Arts degree in Contemporary Western Music. The school provides an enriching environment that plays a pivotal role in developing hearts, minds, bodies and the passion for performing arts.
NMIMS School of Performing Arts provides India’s 1st degree in Contemporary Western Music. The school is a home to talented music students from all over India and celebrated artists from across the globe form the faculty. The School provides diverse student culture, rich curriculum curated in collaboration with leading music schools and industry professionals. The program involves an integrated study of both theoretical & practical knowledge of music. This holistic blend enables the student to not only master their performance area but also be conceptually strong.
The faculty is empanelled by well-known music schools and consists of industry experts. Some of them are Louiz Banks, Gino Banks, Clement Rooney, Gina Mirenda, Chandresh Kudwa and Sheldon D’silva.
Since the school is strategically located in the hub of Indian entertainment, students get unmatched exposure to the industry. Quality internship and placement opportunities are available for the students. With limited seats, the students get to experience highly personalised attention and best tutoring. The study list include: Drum, Guitar, Bass, Music History, Music Theory & Harmony, Music Production, Piano, Vocal, Music Technology, Ear Training, Instrumentation Lab, Composition, Music Business and more.
So if you’re looking to make music your prosperous career, NMIMS School of Performing Arts has everything you need to make it happen.
After releasing his 11-song album titled ‘Here We Go,’ Sooraj is now working on bringing those songs to life on the screen with a series of music videos. ‘The Actor,’ he says, is the first of more videos that he has planned. “Moving through the masquerade, I just want to see your face,” pleads Sooraj in his newest music video for his song ‘The Actor.’ In the video, Sooraj tells the classic tale of a young artist with big dreams in the unforgiving world of Hollywood – with a twist.
Sooraj recently graduated from Musician’s Institute, Hollywood with a degree in vocal performance but has been playing the keyboards since age one and a half, passing his Trinity College Grade 8 keyboard exam at age six, and playing multiple instruments such as the guitar, drums, bass while combining them all into music production. His other music videos for the songs ‘Nemesis’ and ‘City Beat’ raked up over 60,000 and 150,000 views on YouTube respectively, while he performed his songs from the album both in the US and in India. He is also a private pilot, and has in fact shot an aerial scene for the music video from the flight deck of a small aircraft.
The video, shot by LA-based filmmaker Jonas Gaida is a reflection on Sooraj’s own stories and observations of the Hollywood glitz and what goes on behind the scenes. “The song is about people who start out with stars in their eyes and end up pushed to the ground by the world around them. It was inspired by true-life stories of people being forced to warp their original identity and aspirations by the big bad world who wants them to be someone they aren’t.” With a smile, he adds, “I walk on the Hollywood Walk of Fame every day and all I step on are pink stars on the boulevard. I thought to myself, is this the pinnacle of fame – to have a star on the boulevard and have people walk over you? That was what sparked the writing of this song.”
‘The Actor’ can be found on YouTube, Facebook and Instagram, and the song is available to stream as part of Sooraj’s album ‘Here We Go,’ on all major platforms such as Spotify, Apple Music, Saavn and Amazon Play.
Harrdy Sandhu’s first single of 2020 is here! Called Jee Karr Daa, it stars the gorgeous Amyra Dastur opposite the singer-actor.After back-to-back dance bangers like Dance Like, Kya Baat Ay and Naah with Bollywood beauties like Nora Fatehi and Lauren Gottlieb, the singer’s latest track draws you in with an out-and-out romantic vibe that keeps you on the dance floor as well.
Featuring lyrics by Mellow D and music by Akull, the video is unlike anything we’ve seen from Harrdy this far. Directed by TruMakers, it has been shot at exotic locations (Istanbul, in particular) that will make you fall in love with the scenic beauty and make you take that dreamy trip with your partner. Harrdy Sandhu and Amyra Dastur’s chemistry in the video will leave you with the desire to listen more and keep watching the lead pair.
Of his first song of 2020, Harrdy says, “Jee Karr Daa is just the beginning, I promise to keep surprising my fans with such unique foot-tapping songs in 2020. Also, this song’s hook will definitely stick with listeners.”
Meanwhile, Harrdy is all set to enthrall Bollywood with a starring role in the Ranveer Singh-led multi-starrer 83, directed by Kabir Khan, which showcases the Indian cricket team’s victory at the 1983 World Cup.
One of the finest jazz drummers in India, Tarun Balani explores electronic music in his solo project, Seasonal Affected Beats. Referring to what he does as ‘improvised electronic music’, as Seasonal Affected Beats he brings the finesse, controlled volatility and discipline of jazz and merges it with malleability of electronic beats.
Imagined as a trans-media electronic project – that was launched in 2018 – Seasonal Affected Beats sees Tarun make music through the prism of his reality, formed by his experiences of the world around him. Themes like mental health, climate change, rapid urbanisation, socio-political issues and digital existentialism play on his mind, and find their way into his lush and tactile productions that pulse with emotions.
2 ° (2 degrees), his new EP, releases on March 13, and was the musical output outcome of his thoughts and experiences of living in a “dystopic, apocalyptic world” (read Delhi’s pollution levels) and the impending dangers of climate change. The name, 2 ° (2 degrees), in fact comes from the Paris Agreement
On Friday, he released a new track called Prelude, from his soon-to-be-released EP, 2 ° (2 degrees).
“The music of 2° (2 degrees) is composed like a suite, with each piece leading into the other and to be considered as separate movements within the suite,” says Tarun of the EP. “The song ‘Prelude’ introduces the listener to the sonic landscape of the EP, from spacey and minimal, to complex and disorderly. I hope to evoke a feeling of intrigue and leave the listeners wanting more,” he adds.
The slow crescendo of synths on ‘Prelude’ conveys the urgency of the situation and, perhaps, of Tarun’s state of mind.
You can listen to the track here:
Qyuki, Home to India’s Digital Superstars announced the launch of latest track Tu Bhi Royega, featuring Teen Tigada. After the tremendous success of the latter's previous song ‘Rula ke Gaya Ishq’, the trio is back with one more love song Tu Bhi Royega in association with United White Flag.
The song incorporates all elements from love to tragedy in the beautiful voice of Indian Playback Singer, Jyotica Tangri. The song also gets its magic from Kumaars lyrics accompanied by Vivek Kar’s excellent composition. This track is all about the separation of love because of minute misunderstandings between two people. It eventually leaves an impact on its storyline and makes you feel the pain.
Talking about the song, lead stars, Bhavin Bhanushali, Sameeksha Sud & Vishal Pandey said "The song has many emotional moments attached to it. It will leave an impact for its music, lyrics & emotions" They further added "Working in a 7 mins music video & making a 30 seconder on a digital platform are completely different. Music video amplifies our emotions, it is very detailed"
Ramji Gulati, Director & Producer of the song says "Tu Bhi Royega is a soft, heart-wrenching, song. Bhavin Bhanushali, Sameeksha Sud & Vishal Pandey are a bunch of professional, creative geniuses. It is always a pleasure to work with them. Hope the audience likes it as much as we do"
TikTok, the world's leading destination for short-form mobile video with a mission to inspire creativity and bring joy, will exclusively pre-release a clip of the title song “ON” from BTS’ highly anticipated new album ‘MAP OF THE SOUL: 7’. Users will be able to enjoy the new song “ON” 12 hours ahead of the official release of the album, which will be exclusively available through TikTok. Worldwide BTS fans will not only be the first to enjoy a 30-second clip of the song but also create their TikTok videos with the music.
BTS officially joined TikTok on September 25, 2019, and soon claimed the world record for fastest time to reach one million followers, achieving a record time of 3 hours and 31 minutes. In the same week, TikTok also launched the band member j-hope’s ‘Chicken Noodle Soup’ challenge in more than 40 countries and regions, reaching over 480 million views.
BTS is among a long line of renowned artists and entertainment stars who join the platform to share their creativity and joy along with hundreds of millions of users worldwide. At the 2020 Grammys Award on January 26, BTS became the first Korean boy band on stage.
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
Understanding the Indian Music Scenes, Varun Gupta introduces "REPUBLIK OF MUSIK" a one-stop solution to satisfy the interest of those who wish to obtain music for their projects, i.e: Films, Web Series, Music Labels, Entertainment Channels, etc.
With the introduction of "REPUBLIK OF MUSIK" Varun Gupta visions to eliminate all the hurdles faced by them while getting a song & music for their project.
“REPUBLIK OF MUSIK” is the first-ever "One Stop Solution for Music in India". Brainchild of Varun Gupta, “REPUBLIK OF MUSIK” is a sister concern of Ampliify Times. The vision is to set the most beautiful songs & music to their rightly deserving and destined place and make the entire process smoother for everyone.
Calling it on of its kind company, “REPUBLIK OF MUSIK” banks thousands of best songs & music. It is an abode of world-class music composers, singers, lyricists, sound engineers, and many more artists across the globe. This setup works with almost 200 composers world-wide, that’s pretty much the essence of excellence.
“REPUBLIK OF MUSIK” also curates content in non- friction & friction space in music & other areas- i.e. OTT Platforms, Television, Films etc.
The best part of "REPUBLIK OF MUSIK" is that, they works beyond the geographical barriers. Any composer, singer or artist sitting anywhere in the world can send their work to Mumbai, and get the platform to shine with “REPUBLIK OF MUSIK” & Ampliify Times. For those who can't physically make their way to Mumbai, “REPUBLIK OF MUSIK” virtually brings Mumbai to them.
Priding themselves as show curation & show direction company- Founder of "REPUBLIK OF MUSIK”, Varun Gupta was the Creative Director and Show Director for Imperial Blue Super Hit Night Series- A multi city tour with Vishal-Shekhar, Sunil Grover, B Praak, Jassi Gill, Zubeen Garg & KK-Mohan.
They also curated "Race 2020" - biggest production new year show in Dubai with Badshah, B Praak, Sukriti & Prakriti Kakar, Amaal Mallik & many more.
Today, "REPUBLIK OF MUSIK" has embarked on its journey with Balaji Telefilms, Zee5, Alt Balaji, and none other than Ekta Kapoor, strategizing music for their upcoming web series 'It Happened in Calcutta'.
“REPUBLIK OF MUSIK” has arrived as a 'One Stop Solution' to anyone who needs songs/music "It has been a fun experience to design music with Ekta Kapoor & team. REPUBLIK OF MUSIK would like to thank her and Chloe Qureshi (Creative Producer - Balaji) for their heartily belief in us"
Varun Gupta, Founder of "REPUBLIK OF MUSIK" says, "For me it is a dream come true setup, where the entire music industry is going to be nourished with beautiful works. Never fading, as the sound of REPUBLIK OF MUSIK is here to make permanent places in hearts."
Varun Gupta who started out as an artist calls it is a beautiful journey while strategizing music, curating heartfelt melodies & sounds to their destiny.
A celebrated household name, Society Tea, in association with Urban Beat Project, announces the launch of the new Season of its live musical web series - Sounds of Society. Sounds of Society is a genre-free, no-rules, and an all-inclusive approach to presenting music-making and its associated performing arts. It features musicians and their grassroots approach to making music, in an entirely collaborative format. Sounds of Society – Season 2 is shot with minimal fuss and equipment, and will feature both, edited as well as, one-take videos, to showcase the true organic nature of each episode.
The first episode of the upcoming season features Irish Reggae and Dub producer and singer – Cian Finn, working through his arrangement called “Love Life”, with Mumbai based conscious Hip-hop crew – Swadesi, and French singer LMK. The collaboration brings together the lyrical prowess of Mumbai based ethical rappers ‘Swadesi’ rapping in Hindi and Sanskrit, Cian Finn’s song writing and soothing voice, and LMK’s sweet and melodic vocal textures. While Finn is known for his vibrant onstage presence and impassioned voice, LMK is known for her ingenious talent, sweet voice and ease on- stage, Swadesi, a group of young emcees, producers, DJs and Graffiti artists, believe to bring about a change through art and music.
An elated Karan Shah, Director, Society Tea said, “Music, an integral part of our lives, has the power of bringing together people across borders, just the way tea does. With Sounds of Society: Season 2, we aim at bringing soulful melodies by collaborating with versatile artists. This season has an amazing line-up and is all set to brew a flavourful experience, with the aim of etching music and tea onto the hearts of our audience. We strive towards keeping this spirit of innovation alive while spreading happiness.”
Curated and produced by Urban Beat Project, the collaborations in each episode represent the already existing and ever evolving synergies in the musical world. Much of what is captured is entirely spontaneous, without any concrete rehearsals. “Some of the best music is made when musicians come together without any real aim in mind, and when they are free of going anywhere particular with their music. Like in a jam. What comes out is pure and organic. This what we want to showcase,” says Laiq Qureshi, founder of Urban Beat Project.
Sounds of Society departs from a need to showcase any big industry names, but hopes to feature what music sounds like on the street, on a terrace, in your bedroom, on the beach, or in your backyard. The only real aim is to document the social and cultural milieu in which we live, by presenting the sounds of today.
Artists featured so far are – DJ URI, Delhi Sultanate, Hang Massive, Delhi 2 Dublin, Vasuda Sharma, Gowri Jayakumar, Chandana Bala, Nush Lewis and more.
In this month of Love, VYRL Originals is all set to refresh you with a new love song ‘Tum Na Ho’ by Arjun Kanungo & Prakriti Kakar. Composed by the young and talented M Ajay Vaas with lyrics by Kunaal Vermaa, the music video features internet sensations Awez Darbar and Nagma Mirajkar, who perfectly portray a love story of a young couple living in a long distance relationship who continue to be each other’s greatest strengths.
Directed by Adil Shaikh, the song illustrates a compelling love story that stands the test of time and space in today’s fast-paced world. It conveys a beautiful message of how true love can break the barriers of distance by displaying their affection and determination of being together. At the end of the video, the two protagonists find a way to be together regardless of their circumstances.
Pioneering this unique initiative in the non-film music space, VYRL Originals strategically partnered with Terribly Tiny Tales (TTT) to give an exclusive glimpse of ‘Tum Na Ho’ in their latest short film that revolved around love, which left fans curious and asking to hear more of the song making it a one of a kind collaboration.
Speaking about his experience on the track Arjun Kanungo comments,"I believe in giving my fans a variety of songs and Tum Na Ho felt like something new to me. It is a wonderful love song with a very fresh soundscape. Sometimes I feel like singing it, and at times dancing to it!. M Ajay Vaas is a talented young composer and I’m happy to be associated with him and yet another project for VYRL Originals. I feel in my gut that Tum Na Ho is going to be a superhit, so here goes!"
Sharing her thoughts Prakriti Kakar speaks,“Tum Na Ho is a super special track that I had the opportunity to hop on for VYRL Originals. It’s a very cool pop approach to a love song highlighting the concept of a Long Distance Relationship and is also extremely relatable. It’s composed by M Ajay Vaas and would be my first collaboration track this year. I instantly fell in love with the lyrics and the music when I heard it for the first time and can’t wait for everyone to finally hear it. This would be my second release this year and no better time to release than February which is the month of celebrating love! It also stars the extremely talented Awez and Nagma and their chemistry pops another flavor to the track and definitely takes the video to the next level. I’m absolutely hooked to the chorus lines and I hope everybody feels the same way! Stoked to be releasing this on 20th Feb and I hope everybody celebrates the spirit of fun , love and feelings with this one!”
Speaking about Tum Na Ho M Ajay Vaas comments, “Tum Na Ho is a track that is very precious to me as its one of those compositions that have come straight from my heart. I was always a fan of Arjun Kanungo and I am glad that both Arjun and Prakriti Kakkar came together to do this song, I couldn't have gotten any better duo to do this. VYRL Originals, always gives you more than what you expect, and the best part is that they understand the vision of composers as well. I think they have done complete justice to the song and I want to thank the entire team of VYRL Originals and Mohit Suri for believing in my compositions."
Speaking about the track, Vinit Thakkar, Chief Operating Officer, Universal Music India & South Asia, said,“2020 is going to be the year of collaborations and we are super excited to get the first collaboration going between our VYRL artists, Arjun Kanungo, Prakriti Kakar and M Ajay Vaas for our latest single Tum Na Ho. It is a unique collaboration that brings together best of both the worlds where Awez and Nagma add to the visual delight making it one of the most anticipated songs across diverse fan bases.”
Bindis and Bangles is an ode to the traditions of the past and the technologies of the future, all while shining a spotlight on India’s rich and unique culture. With this track, Kumari delicately drives home an apropos message of how God is omnipresent; and spiritual realization in modern times isn’t a fallacy and can be attained without the trappings of technology.
The intrepid and empowering video directed by The Fictionary, with its’ striking imagery, was created and curated by an all-female team in collaboration with the New York-based cyberpunk-artist Sam Madhu, who also directed visuals for “Karma” from Kumari’s 2019 EP, BLOODLINE. With retro-futurism at its core, the video comes to life with fictional characters from the ancient Indian world such as palanquin bearers, dancers and sages who are equipped with tools of the future, such as virtual reality and holograms. In the video, Kumari is portrayed as an ethereal apparition who glitches into reality and is perceived as a Goddess from another dimension. As they worship her, they in turn relinquish technology and awaken their own third eyes– visually represented in the form of complex digital interfaces.
Reflecting on the track, Kumari states, “Bindis and Bangles is my most ambitious project, working with an all-female team was empowering and inspiring. The Bindi for me is the third eye, and the visual encourages all to keep their third eye open. I’m so excited to share this song with all my fans.”
Produced by Zero, who is of American origin, the track is co-written by India’s premier hip-hop star and Kumari’s long standing co-collaborator, DIVINE, and packs a passionate and powerful punch, loaded with robust rhymes and ferocious delivery over a nuanced beat with international reverberations. Armed with a compelling groove and spirited lyrics, the track sets the perfect exemplar of a vision of India’s future – inspired by its’ past.
With a maiden headlining North American tour and the release of her documentary "Raja Kumari: So Far" which spotlighted the importance of embracing one’s uniqueness by narrating her resilient story of empowerment as a woman of colour, 2019 marked many firsts for Kumari. She became the first Indian artist to host the American Music Awards Red Carpet and to perform at Formula One (F1) Singapore Grand Prix. With an album and tour in the works, we’ll hear more from the MTV Hustle judge in the near future. Stay tuned!
Notable & celebrated Producer & Choreographer Rachna Sarang, accomplished Music Composer Rajeev Mahavir & acclaimed Director Sandeep Mahavir along with T-SERIES team up to create the most classic, historic & colossal musical masterpiece ever in the history of Music in India & across the globe called MANN BHEETAR, a first-ever eternal poetry by the greatest legend ever Padma Vibhushan Shri Pandit Birju Maharaj.
MANN BHEETAR comprises of a total of 8 songs Directed by: Sandeep Mahavir; D.O.P: Sudeep Chatterjee; Editor: Hemanti Sarkar. Hind, classical music has an immense capacity of limitless possibilities and exploration, thus collaborating the classical raagas composed in a melodious harmony and presenting them in the most unique and innovative manner- MANN BHEETAR
Music album MANN BHEETAR is an attempt to create new dimensions to the traditional approach to hind. Classical music with aesthetic- contemporary symphonic layering and exploring the rich grammar and fine nuances in these two beautiful heritage classical music forms- raagas & symphony- while keeping the pure heart of classical music, beating in rhythmic motions.
While music singles, dominate the market, MANN BHEETAR is a pleasant change in the world of music albums.
Padma Vibhushan Shri Pandit Birju Maharaj said "I've always been close to Rachana and her family. I've known them for quite a long time, while our recordist does a fantastic work he precisely knows what is required for a good song so it was great working in such a grand project. Rajeev is very hardworking and works on his project and songs very minutely it helps him understand his work better. I feel it is very important for one to understand the little details of every song from its music, to tunes, to the tabla beats and Rajeev has an outstanding knowledge of the same. I had a great time working on this project. The studio here felt like home while the people here were family. I have heard Shreya Ghoshal and Javed Ali’s songs already and they are all fantastic. All the stars have come together to make this album it is bound to be a great success"
Music Composer Rajeev Mahavir said "Mann ke Bheetar ki jo baat hai woh bahar aane ka waqt aa gaya hai. This is a not a dream of 1-2 days , It's a dream of generations and hence a project like this comes out, in which a dream becomes reality. I am extremely lucky to get an opportunity to work with Pt. Birju Maharaj Ji & compose his poetries because of Rachna Sarang ji, my sincere thanks to her. It's more of a spiritual connection not just with Pt. Birju Maharaj Ji or Rachna Sarang ji, I was very well connected with all the artist of my production and album. It is not a connection with just 50-100 artist for me it's one soul. Composing all these wonderful poetry & songs, working with singers was like they were made for this song. It's a wonderful thing to hear them in a very different and traditional kind of composition in a commercial way. My main aim was to give music not for this generation but for the next upcoming generations. Today's era it's very sound-based music, we have sound but behind and have given beautiful colours towards it. I would like to thank all my artist, legend musicians & technicians, especially the singers Sukhwinder Singh, Shreya Ghoshal, , Ustad Rashid Khan, Bombay Jayshree,Javed Ali & experiencing a wonderful moment with Pt. Birju Maharaj Ji while dubbing his voice, all came together and made my dream come true. I still cannot believe that I am experiencing a dream or a reality. I request everyone to listen to these wonderful songs. We hope to give our generation these kinds of music which is the roots & soul of music since the soul behind the music is very important"
Producer & Choreographer Rachna Sarang said "You call it a gift or a small payback for my guru Pandit Birju Maharaj that I heard his poetries and asked him out that it’s my wish to make an album out of your poetries and he gave me blessings and then i spoke to Rajeev Mahavir who is a very good friend of mine. He is a brilliant music director who creates soulful music and just like that he decorated all the poetries of Pandit Birju Maharaj and made every song distinguish and so beautiful that when you listen each song you find a different melody that gives you a sacred feeling. Pandit Birju Maharaj when he heard hi poetry and found out that it was craved with the music in such a beautiful way he gave abundant blessings to Rajeev Mahavir for his great work. Very soon we are releasing this album and there are a lot of artists who have helped us create this magic and we are thankful to each and everyone who helped us in making this dream come true. I am very thankful to all the artist right from the musicians to the singers everyone who has participated for this album I’m really thankful and honored by the great work of our team and especially I am thankful to Pandit Birju Maharaj who trusted us on this and motivates us every day to do something new"
Acclaimed Director Sandeep Mahavir said "The best moment of life starts only when you get to do things which you crave for. I am very fortunate enough to be a part of one of the finest album “Mann Bheetar” produced and choreographed by my dearest aunt Rachna Sarang. The most outstanding music of this album is composed by my elder brother Rajeev Mahavir. I am fortunate to direct one of my favorite song “Bhari Bhari “ sung by Shreya Ghoshal in this album. I am so glad that I bought Shreya Saran as a lead for this song. I approached one of my very dear friend who is India’s best D.O.P Mr. Sudeep Chatterjee to be a part of this song and this song has turned out to be magical with all these great people. Since this album is a tribute to living legend Padma Vibhushan Pt. Birju Maharaj, what else one would wish in life. Love you all"
Details of the Album-
Hungama Artist Aloud, a platform by Hungama that supports and promotes independent content, launched DJ Paroma’s latest single, ‘You’re not worth a sorry’. Peppy and upbeat, the song addresses emotions of pain and betrayal with an aim to motivate and help everyone to get through difficult times. The music video, featuring DJ Paroma encourages people to appreciate themselves. Released by Hungama Artist Aloud, the song is available to stream on Hungama Artist Aloud, Hungama Music and all major music streaming platforms.
Known for her spinning skills on the console, Paroma has successfully established herself as one of the rare DJs, who has not just produced the video, but is also featuring in it and has sung the song. She has received several awards, including the ‘Best DJ for corporate and lifestyle events’ at the WoW Awards Asia. Hailed as one of the top-10 female DJs in India, she has created official remixes for leading music labels and has been the official studio DJ for IPL Extraaa Innings season 7 in the year 2014. In 2016 and 2017, the singer-cum-DJ was invited to be a jury member for popular music shows like Zee's Sa Re Ga Ma Pa in 2016 and Lil Champs in 2017. As the Indian brand ambassador for V-Moda and UDG Gear, she has gained international recognition for her upbeat tracks.
Speaking about her new song, DJ Paroma said, “I am thrilled to launch ‘You’re not worth a sorry’ in association with Hungama Artist Aloud. The track’s appeal lies in its catchy beats and the message it tries to deliver. Neeraj Sridhar and Kohinoor Mukherjee’s contribution further adds to the freshness of the track. The lyrics are relatable to every person who has experienced emotional turmoil or obstacles. It is engaging and makes one recognize their true potential and motivates them to push harder to turn their dreams into reality.”
Talking about the song, Soumini Sridhara Paul, Vice-President, ArtistAloud, Hungama Digital Media Entertainment Pvt. Ltd. said, “Artist Aloud has endeavored to provide independent artists a platform where they can channel their creativity and establish themselves in the music sphere. DJ Paroma’s music is not only soulful, but also gives a sense of belonging. As one of the most renowned names in the circuit, we look forward to associating with her in the future as well.”
Fueled by ardent passion for the Blues, the four members of Quiet Storm got together back in 2018 and everything just clicked on day one! They’re on a mission to keep the Blues, not just alive
, but thriving. They also dabble in the sonic realms of R'N'B, Soul, Funk and Blues Rock.
The bandleader Starly Chullai has been a guitarist and vocalist for over 20 years and has been an integral part of a plethora of bands. What makes Quiet Storm an even more special endeavor is the fact that Starly’s son Ian is also part of the band. While Starly & Ian are on the guitar and vocals, Dami plays the bass and Dam plays the drums. However, all 4 are vocalists, each bringing their own unique style to the table.
Quiet Storm hail from the beautiful hills of Jowai in Meghalaya and their musical influences range from Buddy Guy and BB King to Janis Joplin. In the past, they’ve also shared the stage with incredible musicians such as Ehsaan Noorani, Rudy Wallang, Lou Majaw, and have also recorded sessions with Ribor Mb and 4th Element.
Their music speaks for itself and they also have a series of originals that will be released this year and are beyond excited to grace the stage at the Mahindra Blues Festival this February.
Shahin Badar, UK based Singer/Songwriter world famous for her chants on The Prodigy tracks 'Smack ny Bitch Up' and 'Get Up, Get Off' has recently released her single 'Jaag' about women empowerment followed it with 4 Remixes by world renowned EDM producers Dj Podje of 4sumotion from Ireland, Kaya Project and DJ Juttla from UK.She is really enjoying the city and the great response she has been having for her single 'Jaag' with interviews for Radio, a Live show on TV, music magazines featuring her. She has based herself in India for the next few months and we caught up with her in Mumbai and had a Quickfire session with her:-
Are you superstitious?
Not really but I am a deep thinker ,therefore I am obliged to think!
Someone who left a lasting impression?
A Friend and a Foe
The Best Gift I ever got?
If you were to change your name?
It would start with the letter "A"
You’re the PM of India. What’s the first thing you’d do?
Put the women right's in order!
My biggest fear?
End of the world
What makes you tick?
Happiness and a Smile
My unfulfilled dream:
To travel to the Himalayas!
Craziest thing ever done?
I bent over the frying pan to pick up the glass that I left near the window pane,not knowing I left the gas on and set my shirt on fire!And that really wasn't a joke!Saved by God's mercy!
VYRL Originals brings in 2020 with an upbeat, groovy and a glamourous song, ‘Kehndi Haan Kehndi Naa’ by the supremely talented singers- song writers and performers Sukriti and Prakriti. This song also features Arjun Bijlani, the television heartthrob, who is making his music video debut with this track. ‘Kehndi Haan Kehndi Naa’ is a melody that will make you want to get on your feet and groove while it tells you a fun-loving story. Written by Siddhant Kaushal, this song is sung and composed by Sukriti & Prakriti, and music produced by Rishabh Kant shares a melody which is deeply rooted to our Hindustani music culture that also carries a futuristic 2020 vision. This song is a combination of smooth RnB guitars and glossy textures merged with melodies of Indian folk and authentic traditional instruments like Harmonium and Dholak.
Tushar Kalia, a popular bollywood choreographer directed this vibrant and vivacious video, shot is the picturesque location of Armenia. The video portrays a story of two mischievous, young beautiful sisters i.e. Sukriti & Prakriti who play their twin card and decide a prank on the handsome Arjun Bijlani by confusing him of their identities. Later, he realizes that he has been fooled and ends it on a friendly note. The song engulfs the fun and zealous moments of a newly formed infatuation which usually starts one-sided and in this case, it’s from a girls' perspective.
Talking about the release, Sukriti and Prakriti share “The thought behind ‘Kendi Haan Kendi Naa’ is to make a mark on the pop-culture in India. This song is very special to us because this is our first track where we have infused various elements from RnB, folk to Dholak. Siddhanth Kaushal the lyricist and Rishabh Kant the music producer have added their charm to it. We are stoked to have collaborated with Arjun Bijlani who has taken the video to a whole new level. This is our third single in the world of non-film music and we are truly grateful to VYRL Originals for believing in our vision and supporting us as their artists to make our non-film music dreams come true! Starting 2020 with this being our first release of the year, we are so excited to share this with the world and also set the tone for the rest of the year. We are hoping everyone enjoys this as much as we did creating this one! Cheers”
Speaking about the first track of 2020, Vinit Thakkar, Senior Vice President, Universal Music India & South Asia, said, "There are a very few artist like Sukriti-Prakriti in our country who are enormously talented singers-song-writers, performers, composers and fashionistas, all at the same time. After the success of the their debut track with VYRL Originals ‘Mafiyaan’ in 2019, we are excited to start our 2020 journey with their next VYRL track ‘Kehndi Haan Kehndi Naa”. We have an amazing year planned ahead with them and I can’t wait to see the audience response on Kehndi Haan Kehndi Naa.
About the artists:
Prakriti and Sukriti are twin sisters in Bollywood who are not just supremely talented singers and performers but also the only twins! Sukriti has lent her voice to smash hits to name a few such as "Ladki Kar Gayi Chull" (Kapoor and Sons),the biggest hit of 2016, "Pehli Baar" (Dil Dhadakne Do), Neend Churayi from Golmaal Returns ;Lak mera hit baliye' from Sonu ke Titu ki Sweety, and other songs from several films like Hate Story 4, Rustom, Noor, Naam Shabana and many others! Her most recent song was ‘Karma’ from the Netflix film Drive picturised on Jacqueline Fernandes.Prakriti has tasted success and critical acclaim with “Katra Katra” from “Alone”, “Bheeg Loon” from “Khamoshiyan”,”Hai Zaroori” in the Sonakshi Sinha starrer; “Noor”, Subah Subah, a duet with Arijit Singh from “Sonu ke Titu ki Sweety”,Gazab ka hai din' from Dil Junglee, and HARD HARD' a duet with Mika from the film 'Batti Gul Meter Chalu'. among many others. Prakriti's hugest achievement is her dance track 'HAWA HAWA' in the film “Mubarakan” along with Mika. This song was listed as number 1 among the top ten songs googled in 2017.Sukriti and Prakriti also featured on the T-Series’ web series property - MixTape in both seasons. Apart from their film music, the gorgeous songstresses are VYRL Originals artists and have released their own non film music. You have definitely heard ‘Sudhar Ja’ and their most recent ‘Mafiyaan’ that clicked 30 million views within the first week of its release. Prakriti and Sukriti are an inspiring story for everyone with big dreams! Double the talent. Double the energy. Double the beauty. Double the musical magic!
Multi-platinum global superstar Khalid drops new track “Eleven” via Right Hand Music Group / RCA Records. Watch the lyric video HERE. “Eleven” follows his latest track “Up All Night” which was released in November. Check it out HERE.
Khalid recently wrapped up his “Free Spirit World Tour” which took him to arenas all over the globe in 2019. Additionally, Khalid received a Record of the Year Grammy nomination for his smash hit single “Talk”.
Multi-platinum selling global superstar Khalid, who was recently named one of Time’s Most Influential People of 2019, recently released his sophomore album Free Spirit which was declared a New York Times “Critic’s Pick” and was called “superb” by the Associated Press. The album, which has been certified platinum by the RIAA, debuted at #1 on the Billboard Top 200 and features the multi-format #1 single “Talk” which received a Record of the Year Grammy nomination. Khalid catapulted into massive worldwide success when he released his first single “Location” right before his high school graduation. The song’s domination (5x platinum) led to Khalid’s major label deal with Right Hand Music Group/RCA Records followed by the release of his debut album, the double platinum certified, American Teen. The album, which garnered Khalid 5 Grammy nominations (along with numerous other nominations) received mass critical acclaim with Rolling Stone calling Khalid a “pop prodigy” and TIME Magazine stating, “His thoughtful, relatable reflections on modern youth culture and the limitations of love are just as pitch-perfect as his soulful, measured delivery.” American Teen shattered expectations, as it stayed in the Top 200 for 51 weeks, peaked at #4, and stayed in the Top 20 for 48 out of the 51 weeks it was in the Top 200. The singer-songwriter has won an American Music Award, a Billboard Music Award, a Teen Choice Award, a MTV Video Music Awards, an MTV’s Woodie To Watch Award, and has been streamed over 10 billion times worldwide across all partners. Khalid has collaborated with some of music’s biggest stars including his #1 singles “Love Lies” (with Normani), “Eastside” (with Halsey and Benny Blanco) as well as hits with artists such as Calvin Harris (“Rollin’”), Logic and Alessia Cara (“1-800-273-8255”), Marshmello (“Silence”), Billie Eilish (“Lovely”), Shawn Mendes (“Youth”), and more. The Mayor and Council of the City of El Paso honored him with a “Key To The City” marking September 13th, 2018 “Khalid Day.” Khalid recently wrapped up his “Free Spirit World Tour” which took him to arenas all over the globe in 2019.Y
The Mallroad Project – Hindi Indie Rock Band holds musical soiree on different themes which is relevant to today’s youth. It has its roots in Delhi circuits, blending in tradition, musicianship, and imagination.
The band is now releasing its new single ‘Kaafila’ on 14th December. The song is about a sense of belonging with the people we travel this journey of life with and how they give us a sense of purpose.
"Kaafila" - a Hindi word derived from Arabic, means a caravan, a procession or a collectivity in travel - is a reflection of our lives. An expedition we all start alone towards the destination and as we move, we come across new people in life and a new story begins with each one of them, the kaafila keeps on growing. Often in our lives, we forget to appreciate this kaafila we have, the song is to remind us of how important these people are to us.
We are born alone, we die alone. Between this birth and death, we live alone. Life is so much better when we create the illusion for a moment that we're not alone. In this journey, we come across people concerning family, friends and our loved ones. Our hopes and dreams soon begin to associate with the group of people (Kaafila) that we consider important in our life. We stay together, move together and share our joys and sorrows while we travel together in this journey of life.
The song is set to release on 14th December. The song will be available on the band’s YouTube channel as well as on all other platforms like Gaana, OkListen and Apple Music.
You can listen the song here: Kaafila - Google Drive
Past songs & releases
The band had lately been consciously talking about critical issues that plague society. Their last release,Thurky Boss, was inspired by the #MeToo movement and candidly addressed the harassment faced by women in their daily routine. Prior to this, they released Dehshatgard- voice against terrorism – a song that addressed the social unrest in India. They also, had released a satirical political song, Who is the real Pappu? that asked people to be careful about believing blindingly in what they were told by netas. Through songs such as these, the band has presented their strong opinions on social issues.
“Through our music, we want to contribute to a progressive future and an equal society”.
The band released their first EP Naazi in 2017. The main theme of the EP revolves around exploring the various nuances and emotions of a modern-day romance. The sound ranges from soft soothing melodies to some groovy rock and roll. The EP consists of the titular song Naazi, Nasha, Dil Kyun Khamosh Hai, and one of their most popular songs Tu Kahan.
Their second EP Behti Hawa is an experimental live set performed by the band to capture the raw energy of an in-studio live set-up. Released in September 2018, the EP has a beautiful hard-rock interpretation of A.R. Rahman’s Dil Se apart from the other song Behti Hawa, Tere Khayalon Mein and the captivating Saasein.
One of their songs, Pareshaan gets you thinking as it talks about how we forget to appreciate our lives and get stuck on the darker side of everyday lives.
After the grand success of Shahin Badar's single "Jaag", the award-winning British Indian Singer/ Songwriter, has released 4 Remix versions of her song which is in support of women empowerment. The remixes have been produced by world famous EDM Producers like DJPodje from Ireland of “4SuMotion”, he has produced the Vocal & Dub Mix. The 3rd tack has been produced by UK DJ & Producer Juttla and the final track is also produced by UK based Kaya Project.
'Jaag' is an edgy and hypnotic song about women empowerment, that revolves around awakening one’s resolve for independence, breaking the shackles of misogyny and appeals to the listeners to move forward without being tied down by age-old customs and norms. Shahin Badar is world famous for her vocals in The Prodigy's 3 U.K. No.1 albums, the Alaap chants in the banger 'Smack My Bitch Up' made her legendary and 'Get Up, Get Off'' further added to her popularity. The multi million selling album, 'Fat of The Land' made Shahin Badar the recipient of a Triple Platinum award and got her an entry into the Guinness book of records in 1999 for the fastest selling UK album.
Shahin Badar, a versatile Award winning Singer/ Songwriter, has collaborated with various world renowned producers across the world covering music genres like EDM, Trance, House, TripHop, Pop, Sufi over which she implemented her production ideas. Her collaborations includes the likes of Indian Ropeman, Bobina, Gemini Brothers, Noise Control, Doug Laurent, Kaya Project, Gio Makyo, Jah Wobble, FX, Fraser T Smith, Twista and Juliet Lewis and many more. She is also credited with successful albums like 'Laila' and 'Destiny', Shahin Badar's vocal contributions feature in over 50 international film and TV soundtracks. like the UK Music Hall of Fame, the Lara Croft Tomb Raider:2, Charlie's Angels, Scary Movie 2, Closer, US sitcoms North Shore and Kevin Hill, and Sky News broadcasts. She has also sung in Bollywood movies for A.R. Rahman in Zubieda & Yuva, Dhai Akshar Prem Ke to name a few.
The first two remixes Vocal & Dub are produced by DJ Podje of 4SuMotion fame. DJ Podje earned his reputation with his 10 year residency at the internationally renowned, U2 owned Kitchen Nightclub in Dublin Ireland. He has performed at all major Irish and International Dance festivals too. Since reigniting his music career in 2016, he has had numerous tracks released on various labels around the world (under the guises of Podje & Ping & 4SuMotion).The track is a perfect fusion of Asian and European music and crosses over genres to be a floor filler in House, Tech House or Progressive house sets. The rework flows with purpose from the instant it starts,encapsulating a wealth of driving harmonics peppered throughout, a hypnotic groove and pounding percussion. The track is full of attitude, punchy and driven, with a dark slant, yet tasty melodies.
The third remixed by Dj Juttla, who is a renowned DJ & UK Producer. DJ Juttla has been a driving force in the asian Electronic music scene for three decades. Founder of the well-respected label Eastern Pressure Recordings, his debut album ‘Angels, Aliens & Assassins’ solidified him in the scene and led to him playing live at Glastonbury Festival and at venues/festivals all over the UK, as well as rocking dance-floors in Africa, Holland, Belgium, Poland,France, Italy & Sicily.
The fourth remix is by Kaya Project, founded by Seb Taylor and Natasha Taylor of UK.they have achieved acclaim for their Asian Dub and World fusion Music, releasing five albums since 2004. They have performed live sets worldwide and produced music for various television programs such as Sleeper Cell, Advertising and a BBC documentary entitled "Buddha, Bees and the Giant Hornet Queen". Kaya Project has featured on several Buddha Bar compilation albums.
Shahin Badar is currently in India to promote her single 'Jaag' with Live shows all over India. Interested parties may get in touch with us.
Shahin Badar’s - JAAG / 4SuMotion Remixes (Vocal & Dub) by DJ Podje, Juttla Remix & Kaya Project Remix are available on
Wynk Music: https://wynk.in/u/zK8pR1Ts5
Artist Aloud: http://tinyurl.com/wv46tjt / http://tinyurl.com/r3rd4vd
iTunes India: https://music.apple.com/in/album/jaag-remix-single/1489144571?ls=1&app=itunes.
iTunes International: https://music.apple.com/us/album/jaag-remix-single/1489144571?ls=1&app=itunes.
Official website : http://www.shahinbadar.com
LA-based Matt Simons has a unique ability with his music to reach a global audience…with an accessible sound that feels personal to each of his fans. With three albums now under his belt and an ability to blend elements of contemporary pop and singer/songwriter styles with relatable lyrics, his music has garnered him a broad and dedicated fanbase in Europe and beyond.
No wonder then Matt’s career already reads - 650 Million audio streams worldwide, a million+ single download sales, 10 million+ Shazams globally and Platinum & Gold certifications across multiple territories.
9122 Records is now proud to introduce this multi-instrumentalist and singer/songwriter to the Indian audiences with a 5-track EP titled COLD that includes four hits from his latest album `After The Landslide’ (already 175 Million+ streams worldwide!) plus the brand new single, his melancholy pop anthem “Cold”. The EP released on [PIAS] is a perfect introduction to Matt Simons and his contemporary melodic pop sound that’s enthralled audiences the world over.
Says Matt on his EP release in India, “Having my music widely available in India and South Asia is a milestone for me, and I’m extremely excited to see how it’s received. I’m very much looking forward to visiting these beautiful countries to play live sometime in the near future!”.
Says Sunil D’Sa, Founder, 9122 Records, ”Matt Simons is the exactly the kind of artist that 9122 Records set out to represent in India/South Asia. An incredible independent talent, 650 million+ audio streams globally, millions of fans worldwide but yet to be introduced here. We are so proud to have him on our roster and bring his beautiful music to our audiences. The songs on the Cold EP showcase all the facets of Matt’s music - his songwriting, his vocals and his melodic pop sensibilities. Welcome to the World of Matt Simons”.
A story of humble beginnings, Simons grew up in Palo Alto, California as the grandson of two opera singers. He spent much of his early life studying jazz and classical music, playing the piano before switching to clarinet & guitar before crafting his own, melodic pop identity. It wasn’t long before he took steps to self-promote his releases online. To his surprise, his appealing pop sensibilities picked up an audience in The Netherlands, where his career started to really take off. A sync on a Dutch TV show and a string of tour dates, meant he had the perfect foundation to build a career overseas. Deepend’s remix of “Catch & Release” bubbled up organically and ended up to as one off 2016’s biggest hits, reaching Gold and Platinum status in a dozen territories and the top of the European Airplay chart. 2018’s ‘We Can Do Better’ and `Open Up’ (2019) following close behind, with success spreading even further.
Matt Simons COLD EP on [PIAS] Recordings is now available across all streaming services in India / South Asia exclusively via 9122 Records.
Sonu Nigam who has been virtually living out of a suit case for the past many months due to his shows and concerts all over the world, finally took out some ‘Me-time’ by going on a trip with his childhood friends to Himachal Pradesh.
Their group travelled to Kasol, Tosh Village, malana and parashar lake to name a few places and will be spending a few more days in the Himachal before concluding the trip. Incidentally, a trip that was to be a break from shows and concerts for Sonu, ended up in him doing an impromptu show at a restaurant, adds a source, “While in Kasol, Sonu along with his friends was dining at a local restaurant which had a live band performing. The lead singer, unaware of Sonu’s presence, as he was trying not to attract attention, started singing ‘Yeh dil deewana’ from Pardes. Much to everyone’s surprise Sonu walked onto the stage at started singing alongside, causing a proverbial stampede. People from in and around rushed into the restaurant and started clicking pictures and videos which Sonu patiently obliged them with. It was a beautiful evening which tur ed into an unforgettable one.”
The next day, as word spread that Sonu was in town and performed at the local restaurant, people thronged to the eatery to see him again. As soon as he heard about people waiting to see him, Nigam went again and performed for the second time at the restaurant enthralling the crowds who had come from other near by villages as well to catch a glimpse of Sonu performing live.
The source further adds, that Sonu has always desired to travel the world, which he has for professional commitments. But the singer now wishes to take a break at times for just leisure, “Sonu has always loved travelling and exploring places, cultures and the diversity the world has to offer. Due to the time constraints during concerts, he doesn't get time to soak in the place and it’s something he wants especially make time for. He has been spending a lot of his free time travelling to various destinations all over the globe and wishes to continuously explore the world. He believes there is nothing that can open your mind up like travel and people should look at how beautiful the world is rather than be spending hours and days on social media.” the source concludes.
The Sterling Reserve Music Project, an enabler platform for independent artists, chases the next emerging sound on the platform with the soca music inspired song ‘Secret Sauce’ by Indian - American singer-songwriter, Monica Dogra. ‘Secret Sauce’ is Monica’s first musical collaboration with international beat maker and soca music producer Keshav Chandradath Singh.
Composed and penned by Monica Dogra, “Secret Sauce” is a love song about the ecstasy that love sets into motion in one’s life. The song is about how once love enters your life, everything becomes magical and fantastic. Monica Dogra describes the vibe of the song as a sensual mash up of Caribbean island music, reggae (ton), soca and pop.
The music video features Bollywood actor Prateik Babbar co-starring alongside Monica Dogra. This is the second time the duo comes together on screen, since their last collaboration in the feature film ‘Dobhi Ghat.’
Speaking about the release of ‘Secret Sauce,’ Monica Dogra said, “I am very happy that ‘Secret Sauce’ has finally come to life. Working with Keshav was a dream. Soca has been a genre I’ve never played with as a composer, but I’ve played out as a DJ for so long and Keshav is one of the top soca producers in the world! He’s worked with the best. The making of the song was like entering an uncharted territory which is just how I like it. “Secret Sauce is so different in multiple aspects from anything I’ve ever done and as a musician, I can proudly say that I made a song that I’d love to listen to on repeat for the first time in my life.” She further added, “While writing the lyrics, my mind was thinking about the immense courage it takes to express one’s affection for another person. Upon hearing the melody of the song for the first time, I just closed my eyes and the lyrics started to stream out of my conscious and onto the paper. It was a beautiful flow... I’m grateful to tap into that. For the music video I wanted to bring back my first costar, Prateik Babbar from the feature film Dhobi Ghat. That film changed both our lives so much and we’ve maintained a great friendship through the years. I believe time has made us better. Working with him was sweet! I kept saying it all felt like honey. Just what ‘Secret Sauce’ is all about.”
Universal Music and EMI Music, India and South Asia Managing Director and CEO Devraj Sanyal said, “The Sterling Reserve Music Project continues to chase the next in it’s endeavour to support and enable Indian independent talent across all genres and languages. Every once in a while, we have the honour to collaborate with a mainstream and exceptionally talented artist and 2020 kickstarts with one such partnership in the form of the song ‘Secret Sauce’ by multifaceted, Monica Dogra. This is the first time we introduce the genre and sound of ‘soca’ music on the platform created right here in the Universal Music India studios, by Monica Dogra and produced by the incredible beatmaker Keshav from the Caribbean. We’re immensely thankful for Prateik Babbar’s appearance alongside Monica Dogra to lend an authentic narrative to the video that is unique to the Sterling Reserve Music Project.”
Allied Blenders and Distillers’ Chief Operating Officer, Bikram Basu, said, “We begin 2020 with our 11th release, introducing the soca music sound on Sterling Reserve Music Project, through ‘Secret Sauce’ by the immensely talented Monica Dogra. It’s exciting to have Prateik and Monica share screen space once again, which hugely enhances the visual aesthetic of the video. Our platform has always explored unique sounds and with Secret Sauce we are continuing to push boundaries in independent Indian music.”
ABOUT MONICA DOGRA
Monica Dogra, is an Indian - American singer-songwriter, who is known for her work in various artistic fields. In her discography, Monica has released 7 albums with her recent release - Naraye Mastana hitting number 10 on the pop charts in India. Monica attended NYU, graduating in musical theatre. Monica has also contributed vocals to the renowned song Dooriyan Bhi Hai Zaroori for the film Break Ke baad. Apart from being a talented singer, she is also an acclaimed actress starring in various movies which include Rock on!!, Dhobi Ghat. Her recent acting credit is in the web series ‘Cartels’ where she will be playing one of the leads. For her numerous achievements, Monica has been named as “the ambassador of the new India’’ by Republic of Brown and has also been featured in list of the 50 most influential Women by ELLE magazine in India.
ABOUT STERLING RESERVE MUSIC PROJECT:
Sterling Reserve Music Project is the region’s first enabler platform to discover, incubate and promote emerging musical talent from India. The project aims at elevating and supporting the independent music scene in the country by giving musicians a platform to showcase their talent.
Percept Live, the creators of Sunburn, Asia's biggest music festival, announced its plans for the fourth edition of the 'Bollyboom Holi Bash 2020'. The melodic foot-tapping extravaganza will be held from 8th – 13th March 2020 across 10 cities pan India and overseas including Mumbai, Pune, Kolkata, Chandigarh, Bengaluru, Mangaluru, Delhi, Nashik, Kochi and Dubai. A key highlight of this event is the obligatory use of Eco-Friendly Organic Colors and Water Reuse and Recycling with an aim to promote sustainability, conserve natural resources and encourage zero waste management.
Bollyboom is an Intellectual Property of Percept Live, a forerunner that introduced a new genre called Bollywood Electro Music, a fusion of Bollywood music and electronic sounds in the festival market in India in 2013. The Bollyboom Holi Bash 2020 will witness a 7-hour non-stop entertainment extravaganza of music, organic colors and interactive fun at India's most popular and much loved Festival of Colors across the country. Given the massive success and popularity of the first three Bollyboom Holi editions in 2017, 2018 and 2019, this year's Bollyboom Holi Bash will kick off from 8th March in Mangaluru, and thereafter witness multiple simultaneous Holi Bashes on 10th March across Mumbai, Pune, Kolkata, Chandigarh, Bengaluru, Delhi, Nashik and Kochi, to finally culminate overseas on 13th March at Bollywood Parks in Dubai.
Bollyboom Holi 2020 will see an incredible line-up of leading Bollywood Singers and DJs including Diljit Dosanjh, Juggy Sandhu, Naitik Nagda and DJs like Chetas, Ali Merchant, Omen, Scorpio and many more. All of them will perform live at venues across India and West Asia therein making this the biggest, grandest networked Global Holi Celebration.
Janamjai Sehgal, Business Head – Bollyboom said, "The Bollyboom Holi Bash 2020 across 10 cities will be one of the largest networked Festival events our country has ever seen. The Festival of Holi connects citizens across our nation like no other event and our aim is to scale up the experience this year to offer our fans a fun yet secure environment where they can truly enjoy the festival without any concerns for their security. We have a stellar line-up of Artists, live performers, state-of-the-art technicals & SFX, and a bespoke F&B experience along with a wide range of activities that will keep them fully immersed and entertained. The Bollyboom Holi Bash across 10 cities is our attempt to expand to reach a larger number of Bollyboom Holi fans without conceding on the experience and value of this unique Intellectual Property."
Along with a fantastic artist line up, the Bollyboom Holi Bash 2020 will also see live percussionists and talented performers who will add color and sparkle to usher in the festive mood. The event will also offer a curated F&B experience for all attendees and with only organic eco-friendly colors being permitted inside the venue, the focus is on making the overall celebrations a safe and secure one.
A first of its kind, the Bollyboom Holi Bash will be the largest connected event ever organized across India and overseas. The idea behind conceptualizing the 10 city Bollyboom Holi Bash is to enable maximum Holi fans attend, network and celebrate the popular Festival of Colours across the nation and abroad. The Bollyboom Holi Bash 2020 is also expected to be attended by renowned celebrities, artists, socialites and general audiences who will converge from different parts of their respective cities to rejoice and participate in a popular and much eagerly anticipated festival that marks the end of winter and the advent of spring.
With a perfect blend of Bollywood dance music and colors, every attendee can also look forward to immersing themselves in a carnival mood and indulge in a wide range of cuisines at the multiple Food Courts set up. Dance enthusiasts can certainly expect a foot tapping fusion of Bollywood Dance, Pop and Club Music with Rain Dance and only Eco-Friendly Organic Colors being used, therein offering guests a complete festive experience.
Saregama Carvaan took a technology and content leap with Carvaan 2.0 by giving consumers access to over 200 podcast stations along with 5000 pre-loaded songs. Continuing on its promise of widening the content offering, the company is now throwing open its Carvaan platform to content creators who can use it as an effective platform to distribute their audio content across homes in India and abroad.
Under the Content Partnership Program for Carvaan 2.0, the company offers potential content partners a chance to license their existing content or create new one for Carvaan 2.0. This can cover a diverse set of genres ranging from Devotional, Mythology, Entertainment, Lifestyle, News & Current Affairs, Technology, Kids Content, Education, Fitness, Motivational, Mental health or something which is absolutely new & unique. What more? Each of the selected content will get its own dedicated station and will be promoted on Carvaan 2.0, across all the other channels & social media platforms like Facebook, Instagram & YouTube. This new initiative by Saregama allows anyone and everyone to come forward and embrace the inner artist in them. Following its 100 year musical legacy of sharing revenues with the artistes, the company will share with the content creator 40% of the net revenue that the company will earn from advertising and subscription from the content creator’s channel.
Commenting on the introduction of this new program, Mr Vikram Mehra, Managing Director, Saregama India, said, “This is the next step in brand Carvaan’s journey of moving from a Product to Platform, offering its customers a wide range of content appealing to every member of the family. We want to partner with the talented audio content creators on this journey creating a win-win for everyone; customers get diverse content; creators get a chance to showcase their content to the most premium homes and also earn money; Carvaan moves from a one-time sale mode to an ongoing relationship with its customers.”
Actor’s repertoire of musical roles may expand to story of Saturday Night Fever disco superstars – after he’s played composer Leonard Bernstein
Bradley Cooper is in line to play bouffant-haired Bee Gee Barry Gibb in a forthcoming film about the huge-selling band, it has been reported.
Cooper, who is preparing to direct and star in a biopic of celebrated composer Leonard Bernstein, has apparently been approached for the role of the eldest of the singing Gibb brothers in a production being developed by Bohemian Rhapsody’s Graham King. Steven Spielberg’s Amblin Entertainment is also listed among the film’s producers.
According to reports, writer Anthony McCarten (Bohemian Rhapsody, The Theory of Everything) is attached to the project, which is seeking to capitalise on previous box office success with 70s music-industry stories Bohemian Rhapsody and Rocketman, biopics of Queen and Elton John respectively.
Barry Gibb is the only surviving member of the Bee Gees, the band he formed with his younger twin brothers Maurice and Robin. Another brother, Andy, became a successful solo act at the same time. The Bee Gees’ 1977 record Saturday Night Fever is still the bestselling soundtrack album ever, and spawned a string of hits including Stayin’ Alive and Night Fever.
Cooper received multiple Oscar nominations for his directing debut A Star Is Born, and sang on Shallow, the Oscar-winning song from the film.
Padma Shri Manoj Kumar- Legendary Thespian of India has been felicitated by World Book of Records, London with WBR Golden Era of Bollywood honour for being a Legendary Actor and for his unparalleled contribution to Indian cinema through highlighting patriotic, social, cultural feelings in Hindi cinema. Earlier, Padma Vibhushan Dilip Kumar (Legendary actor) was also felicitated with such an honour. The certificate of Honour was presented to Shri Manoj Kumar Jee by Shri Santosh Shukla, Supreme Court, Advocate (President World Book of Records), Mr. Usman Khan (Vice President, World Book of Records, India) and Prof. (Dr) Rajeev Sharma (Educationist). On this occasion, Smt. Shashi Goswami and Shri Kunal Goswami were present.
Significally, being an Indian actor, who is among the most honoured and popular stars in film history. You are known for acting in and directing films with patriotic themes, and have been given the nickname Bharat Kumar. In 1992, you were honoured by with the Padma Shri by the Government of India. India’s highest award in cinema, Dadasaheb Phalke Award, was bestowed upon him in 2015. You are remembered for versatile performances in films like Hariyali aur Raasta, Who Kaun Thi, Himalaya ki God Mein, Do Badan, Upkar, Patthar ke Sanam, Neel Kamal, Purab aur Pashchim, Beimaan, Roti Kapda aur Makan, Dus Numbari, Sanyaasi and Kranti.
On Being recognized by World Book of Records, London (UK), Padma Shri Manoj Kumar was congratulated by Shri Narendra Modi (Minister of India), Shri Uddhav Thackeray (Chief Minister – Maharashtra), Smt Lata Mangashker (Legendary Playback Singer), Film Stars including Shri Dharmendra, Shri Amitabh Bachchan , Shri Prem Chopra, Waheeda Rehman, Saira Banu, Asha Parekh, Shri Jeetendra , Shri Virendra Sharma (Member of parliament, England), Dr. Diwakar Sukul(chairman, World Book of Records, London) and other dignitaries from international Scenario.
Thalapathy Vijay's 'Kutty Story' becomes a global phenomenon and turns out to be the 3rd most -viewed YouTube Video around the world on the day of release!
The legendary south superstar Thalapathy Vijay’s 'Kutti Kathai' or ‘Kutti Story’ from the most-awaited film of the year ‘Master’, has become a viral sensation amongst fans all over. It is the highest-viewed lyric video in the South with 9M views and 1M likes in 24 Hours setting new records.
The single titled ‘Kutti Story’ in the vocals of the star himself, with Tanglish lyrics by Arunraja Kamaraj is composed by Anirudh Ravichander.
Trending on #1 on YouTube for 4 days straight, this song was released as a Valentines’ day special and has a very interesting lyric video to go with it, an industry first –ever! It has surpassed the gigantic 18M mark and garnering love from across the globe!
The composer, Anirudh Ravichander took to Twitter and wrote, "1 crore love for Thalapathy @actorvijay sir s #KuttiStory @Arunrajakamaraj thanks bro! Kodi nandrigal to all of you for making it the biggest track of the year (sic)" Talking about the grand success of the track he says “ Collaborating with Thalapathy for the second time truly feels like a dream. It is extremely overwhelming to see audiences love and react to Kutti Story this way. When we recorded the track with Vijay Sir we knew it would be liked by the masses and would be special , but to see this kind of response feels great and truly pushes us to give our best going further ! Thanking music lovers across the world for making Kutti Story what it is, this just once again proves that music has no language! ”
All about motivation, ignoring negativity and discarding hatred, the upbeat number has truly turned out to be an anthem of sorts, making it the biggest Tamil song till date. The multi- starrer is produced by Xavier Britto of XB Film Creators and co- produced by Jagadish with Lalit Kumar of 7 Screen Studio. The producer adds “ We are delighted to be producing South-India’s most-anticipated movie with the biggest star Vijay Sir alongside the much-loved Vijay Sethupathi directed by the very talented Lokesh in rockstar Anirudh’s music . Kutti Story definitely is a huge treat for all Thalapathy’s fans since it sums up the crux of his most-loved speeches till date, the title Kutti Kathai / Kutti story itself would bring about so much relatability to the fans. We are very happy with the huge welcome from audiences all over the world, we are seeing many cover versions, renditions across the internet already.”
'Master', which is slated for release on April 9th, 2020 and directed by Lokesh Kanagaraj has Vijay and Vijay Sethupathi as the hero and villain with Andrea, Malavika Mohanan, Shantanu Bhagyaraj and Arjun Das amongst the supporting cast. This movie marks the second association of Anirudh with the star post their super-hit ‘Kaththi’. The musical rights for the project has been bagged by market leader Sony Music.
The ongoing and much awaited Bollyboom Diljit Dosanjh India Tour 2019-20 across Delhi and Mumbai in February 2020 was a spectacular success. The popular Punjabi heartthrob visited Delhi on 2 February 2020 and Mumbai on 22 February 2020 and wowed thousands of his fans with his electrifying performance at both the shows.
‘Bollyboom’, the premium Bollywood Music Property of Percept Live, saw a super successful Phase One launch of the Bollyboom Diljit Dosanjh India Tour in 2019 across Pune and Bengaluru, which was followed by the Delhi and Mumbai editions in February 2020. Fans not only got a chance to see Diljit’s thrilling performance live and up close but also enjoy a 360-degree entertainment experience spanning live percussionists and performers, visually enthralling SFX and state-of-the-art technology.
The Bollyboom Diljit Dosanjh India Tour editions across Delhi and Mumbai saw the multi-faceted artist win over massive crowds that were seen attending both shows with his versatile foot-tapping melodies and effortless charm. Diljit Dosanjh has seen his status soar not only due to his chart busting melodies, spontaneous bhangra moves and soulful dialogues with his fans while on stage, but also because of his memorable and impactful performances in the Bollywood film industry.
A visibly ecstatic Diljit Dosanjh said, “The first editions of our Bollyboom India Tour in Pune and Bengaluru in 2019 were fantastic, but the amazing outpouring of love that I received from all my fans at the Bollyboom shows in Delhi and Mumbai was overwhelming and truly humbling. As an artist I love performing live for my fans and vibing to their real-time feedback on ground. Watching them dance to my melodies and receiving their invaluable feedback serves as great motivation and inspires me to perform even better. I owe all my success to the love, support and best wishes that I have received from all my fans right from the start of my career. The phenomenal expression of affection and encouragement from my fans at every show has been incredible and I am truly grateful to everyone who has supported me in my amazing creative journey to produce great melodies, movies and memories.”
Said Janamjai Sehgal, Business Head – Bollyboom, Percept Live, “Bollyboom has been a trendsetter in the Bollywood Dance Music domain thanks to our constant innovation spanning artists, melodies and presentation. This is vital given the dynamic and discerning pulse of our audiences across India. The Bollyboom Diljit Dosanjh Mumbai and Delhi 2020 editions received a phenomenal response and further consolidated our brand ideology. Diljit Dosanjh reflects the persona and essence of ‘Bollyboom’. His remarkable versatility wowed audiences across the country and we are looking forward to creating bigger milestones and enduring memories with him going forward.”
Launched with an aim to provide a platform to aspiring music composers to promote original English music, NEXA Music today released its much awaited music video by maestro A.R. Rahman. Titled “You’ve Got Me”, this music video is about celebration of music and new indigenous talent in English Music.
NEXA Music, Lab’ was instituted to provide an English music platform to aspiring musicians. Over 1000 entries were received across the country, of which the top 24 were shortlisted by the jury comprising A.R. Rahman and Clinton Cerejo. These musicians were guided by the jury to reproduce their tracks under the mentorship of headline talent of renowned musicians. The 24 original English music compositions by the participants were released on NEXA Music’s YouTube Channel (https://www.youtube.com/channel/UCM8qWp3yk6zXsuHfo2ei4SQ). These videos complemented the 4 exclusive NEXA Music videos composed and released by headline talent from NEXA Music.
Today’s announcement is also for 4 winners under ‘NEXA Music, Lab’. These winners feature in the music video, “You Got Me” along with A.R. Rahman. Further, they will go on to compose 4 original exclusive songs and feature in their respective music videos.
NEXA Music, Live Gigs is NEXA’s endeavor to provide exclusive experience to its customers and the audience at large. This will serve as a platform for these budding musicians who will get a chance to perform live with mentors and headline talent. A total of 12 live gigs are planned across 8 cities in the country.
Speaking about NEXA Music Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said, “NEXA Music was launched with an aim to provide a unique platform to the untapped English musical genius in the country With global music icons like A.R. Rahman mentoring these musicians to hone their skills, we are assured of compositions that match global standards. The initiative also allows us as a brand to facilitate the showcase of new talent while reinforcing NEXA’s philosophy of ‘Create. Inspire.’. Through NEXA, we have consistently endeavored to craft a delightful experience for our customers which go beyond car purchase.”
Talking about the association with NEXA Music, Mr. A R Rahman said, “The NEXA partnership has made it possible to extend the much needed support to independent artists who are creating original English music
across India. Our objective is to give budding artists a chance to collaborate with some of the best musicians in the industry to produce music that reaches viewers across the world.”
NEXA Music was instituted by NEXA in association with A.R. Rahman’s media venture Qyuki Digital Media to provide a platform for young musical talent in India, promoting original English compositions.
The lead guitarist of Indian rock band Parikrama, Sonam Sherpa passed away on Friday. He was 48.Sonam Sherpa suffered a cardiac arrest. The guitarist was in his hometown Kalimpong, West Bengal.
There are a handful of rock bands in India that can proudly claim that they have been around for 30 years. Parikrama is one of them and Sherpa, along with mates Nitin Malik and Subir Malik, have hung around right from the start at the dawn of economic liberalisation in India where not just foreign goods but even culture flowed in freely— and they never really stopped until today.
Sherpa had been a part of Parikrama as its lead guitarist since its inception in 1999. The band recently visited Arunachal Pradesh to shoot a song, Tears of the Wizard. Shot in Mechuka Valley, the song was released in August last year.
The news comes as a shocker for the music fraternity of the country as Sherpa’s work has inspired and left a mark among several musicians.
RED FM, one of the largest and most awarded private radio networks in India has launched a brand-new show ‘Ricky Singh Ka VYRL countdown’ to put spotlight on the growth of non-film artists and support their music. They have also collaborated with Universal Music India which aims to create a space and associate with non-film music on radio. The show revolves around ‘Ricky Singh’ who has an undying love for non-film music, will be taken-up by RJ Rishi Kapoor. The show was launched by RJ Rishi Kapoor along with the RED FM team in the presence of multiple celebrity singers at Soho House in Mumbai today.
To bring out the challenges and obstacles confronted by an independent artist, Ricky Singh humorously weaves his story who is a growing independent musician. He will host the show and share his unique past experiences with music directors that will take you on a rib-tickling ride. While his taste in independent music will get you glued to radio for an hour, his desi personality will keep the audience entertained till the last second.
Commenting on the show, Nisha Narayanan, COO & Director, RED FM and Magic FM said, “There is a pool of talent in independent music segment which is yet to be heard. Regional music is being consumed more than ever due to evolving tastes and preferences of the audience. At RED FM, we strongly believe in supporting diverse genres whether it is indie or regional music segment through various on-air, digital and on-ground initiatives. We wanted to create content that not only supports non-film music but also celebrates the journey of an artist. Our new show ‘Ricky Singh ka VYRL countdown’ is an entertaining take, which will bring fresh content for our listeners. We are happy to collaborate with VYRL Originals (Universal Music India) for this show and we look forward to creating more such initiatives with them.”
Additionally, Vinit Thakkar, Senior Vice President, Universal Music Group India & South Asia said “VYRL Originals, an artist-first music label, has been instrumental in creating a culture and category of non-film music in India. With over 40 songs across 30 artists in the last two years, we have opened the eyes and ears of people to non-film music and it’s potential. We have differentiated ourselves at every level including our integrated marketing and promotions approach with equal emphasis to both digital and traditional platforms. Radio is one of the most important and potent medium of breaking new artist and sampling their content to wide set of audiences. We are very excited to partner with RED FM who shares a similar vision like ours to build a culture and category of non-film music in India.”
Today, radio has become a widely accessed medium in both metros and non-metros. It has successfully adapted to the ever-evolving audience base. Moreover, this platform is being used to bring about a change in society and vastly supports various musicians and their music. With ‘Ricky Singh Ka VYRL countdown’, RED FM is back with another innovative show to bring the untold journey of a non-film music artist to various cities in India.
Aabhimanyu Kak is a household name because of his stint on Radio and his fan following is testament to the fact. Adding another feather his cap, RJ Aabhimanyu, as he’s often referred to, released his debut single ‘Woh Raatein’ on Indie Music Label’s official YouTube channel on January 24th.
Indie Music Label, spear headed by Naushad Khan, has in a short span of time become the one stop shop for independent artists. The label has always promoted and encouraged young and fresh talent and RJ Aabhimanyu’s case was no different.
Commenting on Woh Raatein, Mr Naushad Khan adds that they were on the lookout for a track that suited Aabhimanyu’s voice, “Aabhimanyu has a lovely voice and we were looking at a song that would suit his voice quality. ‘Woh Raatein’ came by and I couldn’t think of anyone else who could do justice to it. I’m sure the listeners will enjoy the track.”
Aabhimanyu says that singing was always his passion and ‘Woh Raatein’ is a dream debut, “I always wanted to sing in the indie space and Woh Raatein couldn’t have come at a better time. The concept and lyrics will definitely strike a chord with th audiences and I hope they enjoy the track.” he signs off.
Universal Music India (UMI), a division of Universal Music Group (UMG), the world leader in music entertainment, today announced a strategic expansion of its leadership team within India and South Asia, to reinforce its position as the leading music company for non-film music within the region and to accelerate its growth across the original artist, non-film music and hip-hop genres in India and South Asia.
Over the past three years, UMI has led the evolution of the domestic Indian music market with a series of strategic label launches, combined with increased A&R focus in original Indian non-film music and talent. This focus has enabled UMI artists to reach new audiences both locally and globally, whilst expanding the opportunities for non-film talent outside of Bollywood film music, which has traditionally dominated India’s commercial music and airplay charts.
In January 2018, UMI launched VYRL Originals, India’s first dedicated non-film label, which has released more than 40 singles, from a roster of 25 artists including; Mithoon, Asees Kaur, Arjun Kanungo, Lisa Mishra, Tanishk Bagchi, Sukriti & Prakriti Kakkar, Akull Tandon & -Vishal Mishra, establishing the label as India’s premier destination for non-film talent. In November 2019, VYRL Originals single ‘Intezaar’ from Mithoon featuring Arijit Singh & Asees Kaur made history as the first non-film release to top India’s national AirCheck T20 radio airplay charts for three consecutive weeks.
Since the launch of VYRL Originals, UMI has further extended and established the VYRL brand, partnering with broadcast partners Red FM to launch Ricky Singh Ka VYRL Countdown – India’s first character based non-film countdown show across 40 cities in India. This is the first and only weekly primetime show dedicated to non-film music. In addition, UMI launched the VYRL Top 20 Playlist across all digital partner platforms, curated and based on listening patterns and audience preferences from across India.
This was followed last year by the launch of Mass Appeal India, in conjunction with legendary U.S. rapper Nas. Mass Appeal India is the new authentic home for Indian hip-hop, as the genre continues to rapidly grow in popularity throughout the sub-continent. The label’s first signing DIVINE, the godfather of Mumbai’s hip-hop scene, released his debut album Kohinoor to critical and commercial acclaim in October 2019, with several major Indian hip-hop artists, set to debut music in 2020.
Devraj Sanyal, MD & CEO Universal Music India and South Asia, said, “We are truly in a sea change moment for music in India, with an audience that is consuming more music, video and content than ever before. Because of this we have worked hard alongside our partners over the past two years, to build and launch new sub-labels that put artistic creativity and collaboration at the heart of every release, and where artist’s voices and talent can be seen and heard, starting with VYRL Originals and Mass Appeal India and with further exciting initiatives to follow in the coming months.”
Adam Granite, Executive Vice President, Market Development at UMG said, “Devraj and the senior management team in India have done an incredible job opening the door for non-film music to break into the mainstream and reach a new mass audience of fans in India, within the vast Indian diaspora around the world and hopefully beyond. The potential for artist talent and creativity in India is huge and we are excited to support their efforts to bring original Indian music to the world and further establish UMG as the home for non-film music talent and success in the region.”
In order to support these developing labels and further future initiatives, UMI has announced a series of strategic appointments to strengthen its commitment to expanding the horizons for original Indian artist music and content long into the future.
Vinit Thakkar has been promoted from SVP to the newly created position of COO, India and South Asia, effective immediately. In his new role, he will work closely with Devraj Sanyal, MD & CEO Universal Music India and South Asia, to continue to strengthen UMI’s position as a true home for artists in the region. Thakkar will be responsible for driving India’s overall content strategy, strategic initiatives and operational efficiency, to ensure that UMI continues to lead and innovate in this rapidly evolving market. Having joined UMI in 2012, Thakkar has held several senior positions within UMI and was instrumental in the launch of VYRL Originals, alongside acclaimed Bollywood Director Mohit Suri. Prior to joining UMG, Thakkar held positions at Sony Music, Citibank and Titan. Based in Mumbai, he will continue to report to Sanyal.
In addition, Gaurav Chaturvedi has been appointed as VP, Domestic Labels, Universal Music Group India, responsible for leading label activity, strategy and releases for all domestic UMI labels effective immediately. The role will focus on the expansion and development of VYRL Originals alongside several other key label initiatives to be announced in the coming months. Chaturvedi will be based in Mumbai and will report to Thakkar. He joins UMI from Indian Media conglomerate Star India Pvt Ltd where he held the position of Assistant Vice-president Marketing and was responsible for leading marketing strategy and activation for their Star Sports network across all major sports verticals; Cricket, Kabaddi & Football to the channel’s global audience. Prior to joining Star India in 2013, he held senior marketing positions at Sony Music Entertainment India and Zee Entertainment.
To further enhance UMI’s capabilities across brand partnerships and artist campaigns, Pranav Thakker has been appointed as General Manager, New Business Development at Universal Music Group Brands (UMGB) for India and South Asia. An experienced branding executive within the region, Pranav previously worked at TVF (The Viral Fever), Big FM and DNA (Zee Media Ltd) and will report to Preeti Nayyar, Vice President, New Business Development, India & South Asia. In recent years, UMI has achieved great success in this field, successfully launching The Sterling Reserve Music Project in partnership with Allied Blenders & Distillers to incubate unique local Indian talent, that has helped unearth and release several breakthrough artists through its channels, as well as award winning campaigns with Aloft Hotels, OK Cupid, HDFC Life Insurance & Levis.
Sanyal and the UMI management team will continue to work closely alongside Adam Granite to identify further opportunities for UMI artists to reach new audiences and fans around the world, utilizing UMG’s unrivalled global network of industry leading businesses spanning more than 60 countries worldwide.
Vinit Thakkar said, “This is an exciting time for Indian artists and music, and we are looking forward to further expanding the horizons of what is possible to achieve with VYRL Originals and our other domestic labels. I am very proud that our efforts have resulted in creating a culture and category of non-film music in India. I am very excited about my new role whereby alongside Devraj, I will be responsible for driving UMG’s strategic expansion in the region.”
Announcing the changes, Sanyal said, “I am thrilled to announce these strategic appointments, as we look to marry our ambition to increase the scale and reach of original music in India and our continued focus and commitment to domestic A&R, with real action to help revolutionize the listening experience for Indian music fans. Under Vinit’s guidance, VYRL Originals has become the blueprint for non-film music success in India, and I look forward to working closely together with him in his new role to achieve further innovation and success. The addition of Gaurav and Pranav to our senior management team will help expand the boundaries of commercial success for our recording artists, label teams and amplify the opportunities for local and international artists to reach new fans, both here in India, and also around the world.”\
Through these strategic initiatives and executive appointments, UMI is accelerating the company’s focus on growing the entire music ecosystem including recorded music, music publishing, production, live events, brand partnerships and merchandising efforts throughout India. In addition to domestic artist success, UMG is the market leader for International repertoire in India with UMG artists including Billie Eilish, Maroon 5, Selena Gomez, Taylor Swift, DJ Snake and Justin Bieber experiencing success over the past 12 months. 2019 also saw a number of UMG’s iconic international artists including U2 and Katy Perry perform live in the country for the first time.
Pranitha Subhash is all set to tickle some funny bones with Meezan Jafri, Paresh Rawal & Shilpa Shetty in Priyadarshan's next film Hungama 2 Best known for her roles in Atharintiki Daaredi , Saguni, Porki , Brahma etc Pranitha Subhash is ready for a laugh riot in Hungama (2003) sequel- Hungama 2.
Pranitha Subhash who enjoys a fan base of 3.3 million fans on Instagram says "Get ready for Confusion Unlimited as Priyadarshan & Ratan Jain return with reboot of everyone's favorite comedy entertainer #Hungama2. Produced by #RatanJain, Hungama2 will release on 14 Aug#Priyadarshan #PareshRawal @TheShilpaShetty @MeezaanJ @pranitha.insta @Venusmovies @hungama2film"
The tagline of the film says 'Confusion Unlimited'. Well, the poster which released in December 2019, showcases the amount of fun element this one will have.
Pranitha will also be seen in Bhuj: The Pride of India alongside Ajay Devgan. Pranitha Subhash is all set to shed her glamour image for the film. She will be playing the role of Ajay Devgn’s wife in the war-drama.
Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.