After DJ Snake, Wiz Khalifa and Dimitri Vegas Like Mike, the 13thedition of Asia's largest music festival, Sunburn brings to India another massive multi-city Sunburn Arena tour with the legendary British-born Norwegian artist and record producer Alan Walker. After Oslo and South China, Alan Walker will be bringing the first leg of his much awaited ‘Aviation Tour’ into South Asia with his first ever Arena tour in India. He will be performing his electronic jam across three cities pan India viz. Bengaluru on 6th December, followed by Mumbai on 7th December, culminating with the capital city of New Delhi on 8th December 2019.
Donning his trademark mask and hoodie, Walker has made quite a name for himself in the music world, with more than 15 billion audio and video streams worldwide as well as around 40 million followers on social media and 10 million subscribers on Spotify. The 21-year-old first performed in India in 2016 blowing listeners away with his now classic hit ‘Faded’ among other tunes.
This time around, Walker is expected to perform his hit tracks, as well as music from his first album, Different World, which dropped at the end of 2018. The EDM maven has collaborated with some of the biggest names in the business, including Bruno Mars, Miley Cyrus, Sia and Avicii. Continuously listed as one of the top 100 most popular artists on Spotify, some of his more popular singles include ‘On My Way,’ ‘Alone,’ ‘All Falls Down’ and ‘Diamond Heart.’ Walker has supported artists such as Justin Bieber, Rihanna and Kygo, performing at many of the best music festivals around the world – Coachella, Tomorrowland, Ultra, Lollapalooza – you name it, and he’s likely to have played there. The young man has been nominated 13 times for various music awards and snagged the No. 17 spot on DJ MAG Top 100. His fanbase (known as ‘Walkers’) are as passionate as they come, and all share a fascination with the young artist’s refreshing tunes.
Karan Singh, COO, Percept Live states, “The Alan Walker Aviation Tour across India is the first of a total of eight concerts to be published for the Aviation Tour. Fans can look forward to a state-of-the-art amazing Arena experience which will imbibe the core brand value of Sunburn, as also incorporate the world of gaming, which is an important part of both Alan Walker’s passion and background.”
Sunburn Arena is a sub-variant brand format created under the mega brand umbrella Sunburn, an Intellectual Property of Percept Live, with an aim to cater to dance music enthusiasts across various cities pan India and around the world. Sunburn Arena has played host to some of the world’s leading DJs over the past few years including world renowned Hardwell, Deadmau5, Afrojack, Armin van Buuren, Swedish House Mafia, Dash Berlin and Avicii. All the previous Sunburn Arena editions have witnessed massive turnouts, and 2019 already looks no different.
Sunburn, a Percept Intellectual Property, is Asia’s Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3 day music festival in Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past decade, Sunburn has brought together renowned International and Indian artists to entertain hundreds of thousands of dance music lovers across the country and overseas, and positioned India as a prime dance festival destination to the world.
Sunburn is a Percept Intellectual Property. With capitalized billings of INR 9.35 billion (FY’18), Percept is at an enviable leadership position in the Entertainment, Media and Communications domain with a team of over 400 people and 32 offices across India and the Middle East.
About Percept Live
Percept Live, established in the year 2012, is the live entertainment division of Percept Limited. It owns and manages all the Intellectual Properties created in the Live Entertainment, Sports, Fashion, Digital and Media space. Percept has been in the ‘Ideas’ business for the past 35 years and has been instrumental in creating many legendary ‘Intellectual Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual Properties’ business was but a further extension to Percept’s existing knowledge and expertise in the Entertainment, Media and Communications domain with a vision to convert path breaking innovative ideas into Assets in order to create long term value for all its Stakeholders.
Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.