VYRL Originals brings to you fresh vibrant music with the extremely talented young artist Zaeden with his first single ‘Tere Bina’ as a singer songwriter featuring the gorgeous Amyra Dastur. With a catchy whistle tune, groovy beats and an unforgettable hook line, ‘Tere Bina’ is the cutest love song of the season.
The hummable track is easy on the ears and has an appeasing romantic melody beautifully written by Kunal Verma. The song gives you a hope that you can find that someone special in a lonely phase of your life and go head over heels and make your life complete and full of love.
The video directed by Disha Rampal is depicted the by moments that your share and cherish with your lover and how the memories string up the perfect portrait of life. It is a story that’s knit with loads of love, laughter, care and is bound to put a smile on your face with its sweet nothings.
VYRL Originals is a platform that is dedicated to building the category and culture of non-film music in India. Today, the label has over 18 exclusive artists in their roster and has worked with many more non-exclusive artists growing the original music and non-film category in India.
Speaking about the overall association, Vinit Thakkar, Senior Vice President, Universal Music India & South Asia, shares, “Zaeden is a young and an extremely talented artist. His versatility and passion for music has bought him a long way with his fans being are an integral part of his journey. We are happy to welcome him to our VYRL Originals family and are excited to be a part of his new beginnings in building an amazing career in mainstream non-film music. ‘Tere bina’ is a wonderful track and a great way to introduce him as a singer songwriter that will appeal not only to his loyal fanbase but also to a much broader audience”
Speaking about his debut track and association with VYRL Originals, Zaeden shares ““I've waited for almost a year for "Tere bina" to release. The entire process of going back to my roots to explore my capabilities as a singer songwriter was both exciting and challenging and since this is the first song after my major shift to this new feat in my life, this song is special for me and I love all the positive response we've been getting. I hear people humming and singing the song already and that’s the best feeling for me as an artist. I'm extremely excited to partner with VYRL Originals for this journey and thank everyone for giving me and my song so much love. Onto the next one””
About VYRL Originals :
VYRL Originals is Universal Music India’s platform dedicated to promoting and building the category and culture of non-film music in India. VYRL Originals is India’s first artist-focused platform and has been instrumental in introducing and developing some of the finest talent in the country. The artist-first and integrated approach with some of the finest marketing innovations across different releases has been the driving force of making VYRL Originals the most desirable music label for the artist community.
Sahil Sharma popularly known as Zaeden is one of India’s biggest DJs. After having played at world’s biggest stages (Tomorrowland, Marenostrum festival, Sunburn festival & many more) and producing some generation-defining tracks (Tempted to Touch ft Rupee - Remake, Uncomplicated). Zaeden has embarked on a singer-songwriter journey with the release of his first single ‘Tere Bina’ with VYRL Originals. With exciting future releases and collaborations and a brand new experimental live set, Zaeden is set to be the face of independent pop music in India.
Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.