Saregama Carvaan took a technology and content leap with Carvaan 2.0 by giving consumers access to over 200 podcast stations along with 5000 pre-loaded songs. Continuing on its promise of widening the content offering, the company is now throwing open its Carvaan platform to content creators who can use it as an effective platform to distribute their audio content across homes in India and abroad.
Under the Content Partnership Program for Carvaan 2.0, the company offers potential content partners a chance to license their existing content or create new one for Carvaan 2.0. This can cover a diverse set of genres ranging from Devotional, Mythology, Entertainment, Lifestyle, News & Current Affairs, Technology, Kids Content, Education, Fitness, Motivational, Mental health or something which is absolutely new & unique. What more? Each of the selected content will get its own dedicated station and will be promoted on Carvaan 2.0, across all the other channels & social media platforms like Facebook, Instagram & YouTube. This new initiative by Saregama allows anyone and everyone to come forward and embrace the inner artist in them. Following its 100 year musical legacy of sharing revenues with the artistes, the company will share with the content creator 40% of the net revenue that the company will earn from advertising and subscription from the content creator’s channel.
Commenting on the introduction of this new program, Mr Vikram Mehra, Managing Director, Saregama India, said, “This is the next step in brand Carvaan’s journey of moving from a Product to Platform, offering its customers a wide range of content appealing to every member of the family. We want to partner with the talented audio content creators on this journey creating a win-win for everyone; customers get diverse content; creators get a chance to showcase their content to the most premium homes and also earn money; Carvaan moves from a one-time sale mode to an ongoing relationship with its customers.”
Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.