Midem announces the 11 finalists in the Midem Artist Accelerator (MAA), the international music career booster to fast-track talent on the world stage. Home of the global music community, Midem takes place in Cannes, France, from 5-8 June. Now in its fourth year, the MAA has a solid track record for bringing rising talent to a wider global audience. Following the 2017 edition, participating artists BE CHARLOTTEsigned to Columbia Deutschland/Sony Music Germany while IRIS GOLD signed a global deal with Playground Music Scandinavia after being both spotted in Cannes. Another MAA alumni M.ANIFEST, has been booked for several festivals and also struck a deal with an experienced music consultant who helped him negotiate recording contracts for singles and for music placements in film.
The 2018 finalists are: AKA (South Africa), R’n’B/hip-hop/urban; AGAR AGAR (France), pop; BEZ (Nigeria), world; BIGSTAR (South Africa), R’n’B/hip-hop/urban; CLIENT LIAISON (Australia), pop; DAMIAN LYNN (Switzerland), pop; DYLAN WILLIAMS (United Kingdom), R’n’B/hip-hop/urban; HAUTE (France), R’n’B/hip-hop/urban; HYPHEN HYPHEN (France), pop; LA DAME BLANCHE (Cuba), R’n’B/hip-hop/urban; and T$HEGO (South Africa), R’n’B/hip-hop/urban.
All finalists will perform live on the Midem Beach in Cannes in a series of concerts during the event, and will benefit from a tailored programme during the tradeshow, including coaching sessions and unique networking opportunities.
“We are particularly excited about this year’s line-up for the Midem Artist Accelerator, with its strong accent on talent from the African continent. This truly global event also features artists from as far afield as Australia and Cuba, along with some home-grown French talent. When they all perform live in Cannes, I think that Midem attendees will be in for a real treat,” said Alexandre Deniot, Director of Midem.
Devraj Sanyal, MD & CEO, Universal Music Group India & South Asia & Jury member of the MAA 2018 added “I was a jury member last year as well & watched the power of the accelerator first hand and it adds tremendous value to these chosen artists from across the world. Though I’m sad no one from India made it this year after Prateek Kuhad last year, it’s an experience for the MAA artists to interact & learn from a diverse jury from the world of music from across the world. Our job is to help them navigate the complex world of the music business & help connect them to the right people. I’m humbled to represent India for a second year in the Midem Artist Accelerator for the second year”
Located in a former mill, the Mumbai outpost of the US chain of resto-bars has a mixed reputation among the city's musicians. In the first couple of years after opening, in 2006, indie rock acts were often asked to include a stipulated number of cover songs in their set lists. These days, Hard Rock Café, which hosts gigs every Tuesday and Thursday night, sticks mostly to cover bands, with a couple of dates a month spared for indie groups. Skip these gigs, and come here only for the ticketed events, when one of the seating areas is cleared to make room for a larger stage, for performances by Indian indie icons (folk-fusion veterans Indian Ocean, electro-rock superstars Pentagram), international chart toppers (Wyclef Jean, Jay Sean) or club-packing DJs (Bob Sinclair, Paul van Dyk). Be warned, though: the waiters break into a synchronised jig every time the Village People's "YMCA" comes on.
Bombay Dyeing Mill Compound, Pandurang Budhkar Marg, Worli, + 91 22 2438 2888, Hardrockindiablog.com. Open daily noon-1.30am. Performance times and entrance fees vary