Singer-songwriters across Asia-Pacific are invited to submit their original compositions till 31 July 2018 to compete for the chance to record and digitally release their single through Universal Music Group. Marriott International’s Aloft Hotels, in partnership with Universal Music Group & Brands (UMGB), the brand strategy division of Universal Music Group (UMG), the world leader in music-based entertainment, has launched the 2018 Asia Pacific edition of Aloft Hotels’ artist discovery competition Project: Aloft Star Asia-Pacific. From June 26 to July 31, 2018, artists, bands and songwriters are invited to submit up to two original songs in video or audio format. This exciting contest shines a spotlight on the region’s incredible, undiscovered, and up-and-coming talents.
The competition is open to entrants from countries in the Asia Pacific region. The countries are in five clusters spanning eleven markets: Australia, Greater China, India, South-East Asia (Indonesia, Malaysia, Singapore and Thailand) and South Korea. From the entries submitted, UMG will select five finalists (one from each cluster) for an all-expenses paid trip to Seoul, South Korea to battle it out in the grand finale to be held at Aloft Seoul Myeongdong on 20 September 2018. Each finalist will also receive 100,000 Rewards points1 redeemable for stays at participating Marriott International hotels around the world and other rewards.
Starting today, unsigned musicians can enter for a chance to compete and win a grand prize that includes:
a) Artist & Repertoire (A&R) mentoring from UMG, which includes advice on selecting a single to record, and expert guidance throughout the process
b) A professional recording session with UMG and opportunity to release the single
c) An accompanying music video to be produced and released by UMG
This year’s Project: Aloft Star Asia-Pacific mentors include Indian singer and composer Salim Merchant, whose scores have appeared in 100 Bollywood films; award-winning Greater China singer and actress Rachel Liang; Korean R&B performing artist SAAY; and Australian radio presenter Alex Dyson.
Music fans will have the opportunity to vote for their favorite artists or bands via a public vote from September 3 - 19, 2018. Three lucky voters who predict the winner and provide a reason why they picked them will stand a chance to win 50,000 Rewards points.1
“Aloft Hotels has always been the brand for music makers and music lovers, but now through our collaboration with UMG, we’re able to support emerging artists in a more meaningful way than ever before,” said Toni Stoeckl, Global Brand Leader, Aloft Hotels; and Vice President, Distinctive Select Brands for Marriott International. “The opportunity to record a single with one of UMG’s prestigious labels and receive dedicated mentoring from the best in the industry is very rare, and we’re so glad to be able to bring this chance to emerging talent all over the world.”
Says Olivier Robert-Murphy, Global head of New Business at Universal Music Group: “UMGB is proud to partner Aloft Hotels for Project: Aloft Star Asia Pacific 2018. We love their shared ambition to discover and nurture original singer- songwriters across such a diverse and musically vibrant region. We’re thrilled to expand our global relationship with Marriott International in such a strategically important region for both companies.”
Aloft Hotels has been an incubator for emerging musical talent for a decade. All Aloft Hotels around the world host regular live music evenings in their W XYZ® bars with local up-and-coming talent as part of the brand’s Live At Aloft Hotels music program. Aloft Hotels are in thriving music destinations, welcoming touring musicians with special discounted artist rates, the opportunity to use the W XYZ® bar as a performance space for free, and a musicians’ guide featuring everything from where to dine late-night after a gig, the best nearby affordable recording studio, to where to purchase guitar strings, and more to hit the right note for each stay.
For more information, please visit: www.projectaloftstarasia.com
#Olivier Robert-Murphy, Global head of New Business at Universal Music Group# :Universal Music Group # Marriott International’s Aloft Hotels # Salim Merchant #Rachel Liang # SAAY; # Alex Dyson.# Toni Stoeckl, Global Brand Leader, Aloft Hotels
Located in a former mill, the Mumbai outpost of the US chain of resto-bars has a mixed reputation among the city's musicians. In the first couple of years after opening, in 2006, indie rock acts were often asked to include a stipulated number of cover songs in their set lists. These days, Hard Rock Café, which hosts gigs every Tuesday and Thursday night, sticks mostly to cover bands, with a couple of dates a month spared for indie groups. Skip these gigs, and come here only for the ticketed events, when one of the seating areas is cleared to make room for a larger stage, for performances by Indian indie icons (folk-fusion veterans Indian Ocean, electro-rock superstars Pentagram), international chart toppers (Wyclef Jean, Jay Sean) or club-packing DJs (Bob Sinclair, Paul van Dyk). Be warned, though: the waiters break into a synchronised jig every time the Village People's "YMCA" comes on.
Bombay Dyeing Mill Compound, Pandurang Budhkar Marg, Worli, + 91 22 2438 2888, Hardrockindiablog.com. Open daily noon-1.30am. Performance times and entrance fees vary