Budweiser Experiences unites with Tomorrowland, one of the world’s largest electronic music festivals that draws music experience seekers from all over the world. The monumental 2-weekend festival will take place between 20th & 29th July’18 in Belgium, giving stage to the world’s best electronic music talent. Stepping up the experience for the electronic music fans this year, Budweiser Experiences would be hosting homegrown talent, Zaeden and Lost Stories, at the brand’s very own Freedom Stage, which is also the second largest stage at the festival.
Celebrating the journey to the freest place on Earth, Budweiser Experiences’ association with Tomorrowland aims to unite music fans from across the globe to revel in the ethereal experience of the festival. The brand’s continued global partnership with the Belgian festival is reflective of its persistent ambition to drive change within the evolving global music culture while connecting more deeply with the youth of today.
Commenting on this association, Kartikeya Sharma, Marketing Director - India, AB InBev India said, “Budweiser Experiences has been at the forefront of redefining the electronic music culture in India and we are thrilled to continue our partnership with the world’s leading electronic music festival – Tomorrowland, the creators of unparalleled music experiences for fans around the world. As a global company engaging with an evolving and connected global consumer, our ambition is to create memorable and meaningful experiences for and with them. This year, we believe that the introduction of the immensely talented Zaeden and Lost Stories, on the Freedom Stage will truly help bring alive the Indian electronic music scene internationally and provide the audience the best experiences.”
The artist duo, Zaeden aka Sahil Sharma, and Lost Stories, comprising Prayag Mehta and Rishab Joshi, would also be releasing a new, exclusive track on Budweiser’s Freedom Stage at Tomorrowland, creating something new and exciting for the fans travelling from across the globe. Heavily inspired by Avicii, the track starts off as an acoustic sound, gradually incorporating live instruments from dance music.
Some of the previous popular tracks of Zaeden include Tempted to Touch featuring Rupee, Yesterday with Borgeous and his remix of Magic by Coldplay; while those of Lost Stories include Paradise, Attention Hoe and Spread the fire, amongst others.
Sharing his excitement to be playing at Tomorrowland, Zaeden opined “It’s a dream to perform at festivals like Tomorrowland and I am glad to be associating with Budweiser Experiences to make this dream come true, yet again. The excitement and the energy of the fans is always welcoming and it’s surreal to be representing India at such a big stage.” Adding to the above, Lost Stories said “It’s always a great time to be exemplifying Indian talent at the mecca of electronic music festivals, Tomorrowland. With Budweiser Experiences giving us an opportunity to perform at the second largest stage at the festival, we are excited to bring alive the best of our music and connect with fans from across the world!”
The sought-after Indian duo will be sharing stage with international music sensations like Don Diablo, Jauz, Oliver Heldens and Tiesto to name a few, at the Freedom Stage.
Located in a former mill, the Mumbai outpost of the US chain of resto-bars has a mixed reputation among the city's musicians. In the first couple of years after opening, in 2006, indie rock acts were often asked to include a stipulated number of cover songs in their set lists. These days, Hard Rock Café, which hosts gigs every Tuesday and Thursday night, sticks mostly to cover bands, with a couple of dates a month spared for indie groups. Skip these gigs, and come here only for the ticketed events, when one of the seating areas is cleared to make room for a larger stage, for performances by Indian indie icons (folk-fusion veterans Indian Ocean, electro-rock superstars Pentagram), international chart toppers (Wyclef Jean, Jay Sean) or club-packing DJs (Bob Sinclair, Paul van Dyk). Be warned, though: the waiters break into a synchronised jig every time the Village People's "YMCA" comes on.
Bombay Dyeing Mill Compound, Pandurang Budhkar Marg, Worli, + 91 22 2438 2888, Hardrockindiablog.com. Open daily noon-1.30am. Performance times and entrance fees vary