Hanita Bhambri, winner of the ALOFT Star Asia 2018 competition bagged a record deal with the Universal Music Group, after representing India on an international platform and conquering the stage with a winning performance. Hanita’s single ‘Be Patient’ has released on the 26th of February 2019. Listen here https://UMGI.lnk.to/BePatient
Project Aloft Star Asia is an international competition spearheaded by Aloft Hotels in partnership with Universal Music to identify the hottest emerging music talen/t from around the globe, offering them a chance to kick start their careers. The competition was a culmination of Aloft Hotels’ ongoing commitment to supporting emerging artists, which lives on through regular Live @Aloft music sessions featuring local acts at Aloft’s W XYZ® bars worldwide.
Last year, the fifth and final edition of the Project Aloft Star Asia Pacific competition drew over 1,000 original music entries and 72,900 votes cast from across Asia Pacific. Hanita Bhambri got a chance to showcase her talent and be mentored by Bollywood singer and composer Salim Merchant whilst standing tall amongst global artists. Hanita won against stiff competition from Australia, China, Thailand and South Korea in 2018.
Hanita’s upcoming single “Be Patient” radiates relentless optimism even when things don't go your way. It narrates an interesting storyline which leaves one with a bigger understanding that it isn't the circumstances that make people, but their choices.
Devraj Sanyal, Managing Director and CEO – India and South Asia, Universal Music Group said “Hanita has had an interesting rise as an emerging artist who we chanced upon & once having discovered her, her path from being mentored by Salim Merchant to going to Seoul to compete in the finals & winning a resounding victory is one for the books. I’m very pleased that at Universal Music we have an opportunity to showcase Hanita’s artistry with the world”
Talking about her journey, Hanita Bhambri shares “I’m really happy and excited to release my track “Be Patient” through Universal Music India. It's a song about relentless optimism and I can't wait for the world to listen to it. I’m really thankful to the Universal Music Group and Aloft Hotels for giving me this brilliant opportunity to share my music to a global audience. ”
Universal Music has launched the song globally across all audio and video platforms. The song will be extensively promoted and interestingly marketed.
Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.