VYRL Originals breaks out its new track “Body Language” with HIP- POP, Desi Rap star, IKKA featuring the talented RNB Duo, THEMXXNLIGHT. Appreciating a woman’s beauty, the gentlemen trio has curated a charming rap to suit the HIP-POP culture of today.
’Body Language’ is IKKA’s first solo non-film single under VYRL Originals with the unique duo THEMXXNLIGHT. The video is shot in the midst of an exotic location showcasing a vibrant party vibe with music and dance by the bay, directed by DirectorGifty.
With successful hits in the past Ikka has created a massive fan base for himself and with ‘Body Language’, the multitalented rapper endeavours to set a benchmark for creating a new genre, HIP- POP with a complete mix of HIPHOP and the POP culture.
Speaking about the track ‘Body Language’, Vinit Thakkar, Senior Vice President of Universal Music Group India & South Asia said “IKKA is a phenomenal artist and his growth in the last couple of years has been remarkable. I am very excited about this collaboration between Ikka and the extremely talented THEMXXNLIGHT. We have tried to push boundaries with every new release under VYRL Originals and ‘Body Language’ is one such example of an exciting collaboration with many firsts.
IKKA shares his excitement about the track “I started with commercial music and now I am here, this is my first solo non-film single and I am extremely excited. The track is very close to my heart, it was fun shooting it in a very beautiful location with THEMXXNLIGHT,
THEMXXNLIGHT comments “Its great to associate with IKKA for this unique HIP-POP track. Body Language is sure to make waves and we are looking forward to our audience’s responses. It was great fun working with IKKA and it’s amazing to see how he is so focused and passionate about his music”
Body Language the track will be released worldwide across all music platforms.
Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.