Sterling Reserve Music Project launches “Dil Mera” a melodic track about one sided love by Left Turn. The song is an expression of love and moving on. The track has a soulful melody which is sure to win hearts.
“Dil Mera” has been penned, composed and produced by the band - Left Turn. The song has a simple melody and rhythm which makes one want to hear it on loop. It has also been interestingly shot by Sai Pawar, who has captured the light hearted camaraderie of the band members.
Talking about the track, Left Turn said, “We are ecstatic to release our new track ‘Dil Mera’ with Sterling Reserve Music Project. The song is about a guy who’s torn between one sided love and trying to move on in his life. Big ups to Universal Music India and Sterling Reserve Music Project team for the platform and helping us shape up our vision for our final release!”
Talking about the track, Mr. Devraj Sanyal, Managing Director and CEO of Universal Music & EMI Music, India & South Asia said, “The Sterling Reserve Music Project is an enabler platform for Independent music and is a partnership between Sterling Reserve and Universal Music India. We are proud to present our second single from the project from an amazing band called Left Turn with their debut single Dil Mera. The band comprises of skilled musicians and I am certain they have a promising career ahead. We are happy to discover their talent and be part of their journey.”
Sharing his thoughts, Bikram Basu, Chief Operating Officer, Allied Blenders & Distillers said, “We are excited to reveal this second track from the Sterling Reserve Music Project. In line with the brand ideology of Chase the Next, the track “Dil Mera,” by Left Turn is sure to resonate with wide audiences. The property is an incredible platform to encourage emerging talent and present them to audiences.”
Universal Music India and Allied Blenders and Distillers created The Sterling Reserve Music Project which aims to incubate, encourage and promote aspiring singer songwriters to showcase their talent and release their music globally.
Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.