Ace singer and ‘live wire’ performer, Mika Singh has collaborated with Grammy award winner Shaggy, for a peppy new single titled Belly Ring. This groovy dance number was launched recently. Speaking of the latest track, singer Mika Singh says “This was a great opportunity to be collaborating with Shaggy, it was an out of the world experience and we both knew how the track had to shape.I am pleased to launch Belly Ring song. I am excited to see the viewer’s response and I am confident that the song will rock the charts in India.”
Belly Ring an upbeat foot tapping track is composed by Mann Singh, Gora Singh & Mika Singh and the lyrics for the track are by Mika Singh & Gora Singh. The groovy music video featuring Shaggy and Mika is directed by Spiff TV. The song is recorded by Music & Sound, the company dedicated to entertain music lovers around the globe.
Commenting on the launch of Belly Ring, Rajitta Hemwani, Senior Vice President Creative content and New Business 9X Media said “We are excited to have Mika on board with SpotlampE for his latest track Belly Ring. This track is his collaboration with Shaggy and its going to be a winner all the way. At SpotlampE.com, we have been planning to work with Mika for a long time and having the Belly Ring track on our platform will definitely get the song the right traction and humungous eyeballs that it deserves. SpotlampE.com is patronised by ‘GenZ’ and the millennial consumers who always discover great music on the platform. I am confident Belly Ring songs’ ascend to the top of the music charts will be super quick!”
The cool dance music video of Belly Ring is shot across picturesque locales of Miami and the luxe hip look will resonate with the millennial population in India. Belly Ring will be promoted across all social media platforms of 9XM, 9X Jalwa and 9X Tashan. The track will be played and promoted across SpotlampE.com
Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.