VYRL Originals launches its new track Nahi Karna Viah, a foot tapping number with singer-song writer, music producer and cinematographer, Pav Dharia. Young people today often hear from their families and elders, “Settle Ho Ja”, “Peak Age Hai”, “Kab Karoge Haath Peele” etc. etc. and in their minds, all they keep saying “NAHI KARNA VIAH”. The track is a fun and quirky reflection this very mindset of today’s young generation, who form the critical mass of music streaming generation.
Pav Dharia and VYRL Originals present Nahi Karna Viah. In this quirky fun video, Pav plays the lead, who is not willing to marry but is being persuaded by his parents to see prospects through modern and traditional ways. With Punjabi vibes and catchy beats, the track is bound to make audiences groove to it. The song is composed and written by Pav Dharia and Manav Sangha With the success of Na Ja, Pav Dharia has already created a huge fan base of music lovers and with the foot-tapping Nahi Karna Viah it is set to grow multi-fold.
Talking about the track “Pav Dharia’ shares, “Nahi Karna Viah is a story based around the inner call of today’s youth feeling compelled to get married, whilst not actually wanting to! It’s based on multiple narratives I’ve experienced from afar. My best friend Manav & I decided to make a fun track depicting the struggles that so many of our peers will be able to relate to, whilst keeping the mood light and a creating a catchy tune & hook line for everyone to sing along to. I’m extremely excited to release this project with VYRL originals as my first ever production aimed towards the mainstream Indian music industry.”
Sharing his thoughts, Vinit Thakkar, Senior Vice President of Universal Music Group India & South Asia comments “At VYRL, we craft a unique narrative around every track which connects the artist, his music and the fans. Pav Dharia multi-talented artist and Nahi Karna Viah has an instant and inbuilt connect with youngsters at large. The catchy audio and the fun video sum up the pressures of today’s commitment phobic youth in a light-hearted and relatable way. We are thrilled to collaborate with Pav who shares the same passion for story-telling to connect with his fans and I am sure this up-beat track will be loved by Pav’s and VYRL’s fans across the globe.”
VYRL Originals track ‘Nahi Karna Viah’ by Pav Dharia ft. Manav Sangha is now available on all music platforms
Pav Dharia ft. Manav Sangha Vinit Thakkar, Senior Vice President of Universal Music Group India VYRL Originals @Nahi Karna Viah @Na Ja
Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.