This general elections 2019, Radio City, India’s leading radio network, initiated ‘MatKar’, a voting awareness campaign in the national capital. Led by Radio City Delhi’s RJ Aadi and RJ Manav urges Delhiites to cast their vote . The campaign reaches the kona kona of Delhi city with a catchy slogan, “#MatKar - Kyunki tera matdan badlega Hindustan’. Spanning across on-air, on-ground and digital, ‘MatKar’ initiative has been supported by eminent personalities like Mr. Ranbir Singh, the Chief Electoral Officer, Mr. Satnam Singh, Special Chief Electoral Officer, first voter of the country Shri Shyam Sharan Negi, stand-up comedians like Gaurav Kapoor, Hasya Kavi Ashok Chakradhar, Arun Gemini amongst others.
As part of the ‘MatKar’ campaign, Radio City’s RJ Aadi-Manav encourage Delhiites to exercise their right to vote and fulfill their responsibility. With the aim of increasing voter turnout and bringing about a positive change, the radio jockeys with Mr. Ranbir Singh, the Chief Electoral Officer and Mr. Satnam Singh, Special Chief Electoral Officer, educate Delhiites about the importance of voting. Invoking the spirit of national pride, Radio City team visited Kalpa and spoke to the 102-year old Shri Shyam Sharan Negi, the first voter of independent India, who has never missed an opportunity to cast his vote since 1951, to motivate Delhiites to follow in the footsteps of Negi.
Commenting on this campaign, Kartik Kalla, Chief Creative Officer, Radio City, said “The previous general elections in Delhi witnessed a 67 percent voter turnout, suggesting we still have substantial ground to cover to take this figure close to an ideal statistic. Radio City has always believed in the power of radio and with this initiative, we believe radio will play a crucial role of being an influencer for the masses and a catalyst for change. We are confident the ‘MatKar’ campaign will reinforce people’s belief in the importance of voting and help us increase the voter turnout.”
Radio City has also created a special ‘MatKar’ anthem to encourage Delhiites to exercise their constitutional right. Extending the campaign digitally, Radio City has created engaging videos on Radio City’s social media handles with prominent stand-up comedians like Gaurav Kapoor, Hasya Kavi Ashok Chakradhar, Arun Gemini and music bands like Astitva and Jashn amongst others, who in their own funny, quirky style urge the Dilliwale to vote
Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.