To mark the beginning of the most awaited Cricket tournament of the year- ICC Cricket World Cup 2019, TikTok, world’s leading short-video platform, in collaboration with global music giant Sony Music’s artist Aastha Gill has launched the TikTok World Cup Anthem titled “Jeetega Saara India.”. This exciting new anthem cheers on Team India to get the World Cup home and is exclusively available on TikTok!
Commenting on the launch of the TikTok World Cup Anthem, Mayank Gandotra, Director of Business Development and Music Partnerships, TikTok India, said, “At TikTok, we continuously work towards giving our creators an opportunity to create, share and discover content that reflects moments that matter to them and this time is no different. “Jeetega Saara India” captures the feeling of every Indian who wants Team India to bring World Cup home and we are hoping that our users will spread this feeling by creating content using the TikTok World Cup Anthem. This is our way of bringing the entire TikTok community and the country together to support the Indian team during this tournament.”
TikTok is the world’s most popular destination for creating and sharing short-form mobile videos. Millions of users around the world access TikTok’s vast music library and have a wide variety of songs at their fingertips which empowers them to not only discover music but also create innovative, fun and quirky videos. By using the TikTok World Cup Anthem, users will also have the opportunity to continuously engage and show their love for the game and team India using #CricketWorldCup with their videos.
Sanujeet Bhujabal, Marketing Director, Sony Music India adds, “Music plays a pivotal role in uplifting the spirit of all cricket enthusiasts in India and #CricketWorldCup does exactly that. Aastha’s vocals along with her spirited singing and the lyrics brings out the josh like never before. We are thrilled to be working with TikTok on the same and we are sure the platform will reach the song to over a billion cricket fanatics in India and the globe.”
The song was composed by Mix Singh and sung by Aastha Gill. The lyrics were written by Yawar and Rish. The song is exclusively available on TikTok for its users.
Commenting on the TikTok World Cup Anthem, Aastha Gill said, “World Cup springs a feeling of patriotism that energizes a nation. So, when I decided to work on a World Cup song exclusively for TikTok, I wanted to bring alive the same spirit for the rest of us. I knew it had to be to the tune of Saara India now called “JeetegaSaaraIndia”. This song aims to be a slogan that we all will be rallying around to cheer for the Indian cricket team.”
Coupled with thousands of stickers, filters and features available, such collaborations with popular artists fuel TikTok’s mission to enable its users to capture and showcase their creativity, knowledge and moments that matter to them, directly from their mobile phone, enabling everyone to be a creator.
So, what are you waiting for? Download TikTok from Google Play and Apple App Store today and join the entire country cheering for #CricketWorldCup with the TikTok World Cup Anthem “Jeetega Saara India.”
Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.