SpotlampE.com the popular platform for non film music by 9X Media Pvt. Ltd. announced the launch of a peppy new single titled ‘Panga Na Lena’ by ace singer Daler Singh Mehndi. Panga Na Lena is a song dedicated to the Cricket WorldCup 2019. The song was launched on SpotlampE.com and was aired on 9XM, 9X Jalwa and 9X Tashan, starting 7 th June 2019.
Speaking about the song Panga Na Lena pop singer Daler Mehndi says “I am pleased to collaborate with SpotlampE and launch a peppy single track dedicated to all the Cricket fans. Cricket is one of the biggest religions in India and composing Panga Na Lena to celebrate the biggest sporting festival was an exhilarating experience! Panga Na Lena captures the essence and craze for cricket across all ages. I am excited to see the viewer’s response to the track and am confident that the song will become the next cricket anthem that will top the music charts in India.”
In a short span of time, SpotlampE.com has become an apt platform for upcoming as well as established singers to showcase their talent. With artists like Grammy winner Shaggy, Mika Singh, Shaan, Ankit Tiwari, Shankar Mahadevan, Dev Negi, Neha Pandey etc. launching their tracks on SpotlampE.com, the platform has become the destination for all ages to discover great music.
Commenting on the launch of Panga Na Lena, 9X Media’s Senior Vice President - Creative content and New Business, Ms. Rajitta Hemwani said, “Panga Na Lena captures the excitement and anticipation of cricket and the World cup. The emotional journey of a fan rooting for his favourite cricketer is well emphasised in the video. Panga Na lena connects the cricket fans across all age
groups and connect the nation. We are confident that the track will set the mood for the Cricket World Cup 2019.”
The music for Panga Na Lena is composed by Daler Mehndi where as the lyrics are by super talented Daler Mehendi and N.S Chauhan. The music video of Panga Na Lena is shot with Daler dancing with cricket fans across various ocations. The video captures the cricket frenzy amongst Indians and will
resonate with the millennial population in India. The peppy music video is directed by the creative talent at 9XM.
Panga Na lena is promoted across all social media platforms of 9XM, 9X Jalwa and 9X Tashan. The track is played and promoted across SpotlampE.com
Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.