The second edition of Music Inc. 2.0 witnessed phenomenal success with the coming together of thought leaders, young entrepreneurs and brand representatives to discuss trends shaping the music space. Over 600 delegates and over 100 speakers participated in this two day thought fest.
During his inaugural keynote, Dr. Anurag Batra, Chairman and Editor-in- Chief exchange4media Group & Businessworld Group said, “Music Inc. and Loudest is a platform where we cover musicians and brands. It is where music meets technology, people who give them business and where they meet brands. It is about the business of music. You cannot have the business of music without musicians, without the people who create music.”
Neeraj Roy, Founder –CEO, of South Asia’s largest digital entertainment service –Hungama, spoke about the changing landscape of the music industry from the prism of the digital world and how it is likely to shape up over the next few years.
Day one continued with speakers and panelists discussing on varied subjects like Consumer Engagement and Technology in Music, The Big Fat Indian Wedding, OTT Platforms in India, Rise in Creative Entrepreneurship, The Developing Technology, Applications and Smartphone Usage, Genres of Music and Intersections of Music and Sports, Music In Advertising And Many more. It had some of the finest names come together to share their thoughts on the technological and digital advancement experienced and its impact on the artists and the industry.
The second day of the conference brought together some interesting viewpoints on topics such as Understanding the Global Music Landscape, Tourism & Music, Creating Global Impact with Music, Mapping India’s Pop Culture, Bringing Music Alive Through Social Video Experiences, Music In Advertising - Sync, Licensing, Endorsements And Sonic Branding. The panel saw some of the outstanding music Artists, Entrepreneurs discussing music holistically.
Speaking at the event Grammy Award winning artist Ricky Kej said, “Music is the only way I connect to the world and being an impact in their lives. One can try to change the world but it’s important is to create impact one needs to be creative with their work.”
In a fireside chat Jackky Bhagnani, Artist, Film Producer and Founder, JJust Music spoke about his startup record label and making music for the millennials.
Mandar Thakur COO, Times Music spoke about emergence of independent music and technology, “The West is an artist-driven economy – whereas in India the music industry had pretty much started off as traders and that is precisely why the Indian industry is lagging behind. But with the emergence of independent music and technology, we have seen a change. I believe in the coming years we won’t look very different from the western world,” he said.
Music Inc. with the success of its second edition has created a mark in the music conference space bringing together some of the finest talent from across the country on one stage.
For more information you can visit our website www.Loudest.in
Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.