ANNIVERSARIES

Hillary Scott 1-Apr ! Susan Boyle 1-Apr ! Jimmy Cliff 1-Apr ! John Barbata (Jefferson Starship) 1-Apr ! Leon Wilkerson (Lynyrd Skynyrd) 2-Apr ! Emmylou Harris 2-Apr ! Namagiripettai K.Krishnan 2-Apr ! Sebastian Bach (Skid Row) 3-Apr ! Cris Korea 3-Apr ! Hari Haran 3-Apr ! O.S.Thiyagarajan 3-Apr ! Parvati Khan 3-Apr ! Prabhu Deva 3-Apr ! Ram Shankar 3-Apr ! Musiri Subramania Iyer 4-Apr ! Magnus Sveningsson (The Cardigans) 4-Apr ! Mike Starr (formerly of Alice In Chains) 4-Apr ! Craig Adams (The Cult) 4-Apr ! Mike McCready (Pearl Jam) 5-Apr ! Agnetha Faltskog (ABBA) 5-Apr ! ! Suneeta Rao 5-Apr ! Vimla Patil 6-Apr ! Pandit Ravi Shankar 7-Apr !Pt. Ravi Shankar 7-Apr !Saira Khan 7-Apr !John Oates (Hall & Oates) 7-Apr !Mick Abrahams (Jethro Tull) 7-Apr !Professor S.Ramanathan 8-Apr !Julian Lennon 8-Apr ! Izzy Stradlin (Guns N' Roses) 8-Apr ! Babyface 10-Apr !Brian Setzer (Stray Cats) 10-Apr !Kishori Amonkar10-Apr !Pravin Shah (Time video)10-Apr !Joss Stone 11-Apr !Adinath Mangeshkar 11-Apr ! John Kay (Steppenwolf)12-Apr ! Herbie Hancock12-Apr ! Nagamani Srinath12-Apr !Neena Mehta12-Apr ! Lou Bega13-Apr ! Ritchie Blackmore (Deep Purple)14-Apr ! Luis Fonsi15-Apr ! Ed O'Brien (Radiohead) 15-Apr ! Samantha Fox15-Apr ! Mark Hoppus (Blink-8)15-Apr ! Mark McGrath (Sugar Ray)15-Apr ! Rockwell 15-Apr ! Brett Michaels (Poison)15-Apr ! Terence Trent D'arby15-Apr ! Dee Snider (Twisted Sister)15-Apr ! Ry Cooder 15-Apr ! Sly Stone (Sly & The Family Stone)15-Apr ! Akon 16-Apr ! Stewart Kerr (Texas) 16-Apr ! Nancy Wilson (Heart) 16-Apr ! Victoria Adams (Posh Spice of Spice Girls) 17-Apr ! Billy Corgan (Smashing Pumpkins) 17-Apr ! Scott Gorham (Thin Lizzy) 17-Apr ! Stuart Zender (Jamiroquai) 18-Apr ! Queen Latifah 18-Apr ! Jerry Cantrell (Alice In Chains)18-Apr ! Vanessa Williams18-Apr ! Jeff LeBar (Cinderella) 18-Apr ! Irene Cara 18-Apr ! Charley Pride 18-Apr ! MC Maxim (Prodigy) 21-Apr ! Jonas Berggren (Ace Of Base) 21-Apr ! Conrad Lozano (Los Lobos) 21-Apr ! Roger Hodgson (Supertramp) 21-Apr ! Peter Frampton 22-Apr ! George Benson 22-Apr ! Damon Albarn (Blur) 23-Apr ! Marti Pellow (Wet Wet Wet) 23-Apr ! Chaka Khan 23-Apr ! Aaron Comess (Spin Doctors) 24-Apr ! Glen Cornick (Jethro Tull) 24-Apr ! Barbra Streisand 24-Apr ! Sharon Corr (The Corrs) 24-Apr ! Bjorn Ulvaeus (ABBA) 25-Apr ! Stu Cook (Creedence Clearwater Revival) 25-Apr ! Steve Norman (Spandau Ballet) 25-Apr ! Elton John 25-Apr ! Aretha Franklin 25-Apr ! Roger Taylor (Duran Duran) 26-Apr ! Jay Sean 26-Apr ! James Iha (Smashing Pumpkins) 26-Apr ! Steven Tyler (Aerosmith) 26-Apr ! Richard Tandy (ELO) 26-Apr ! Diana Ross 26-Apr ! Sheena Easton 27-Apr ! Ace Frehley (Kiss) 27-Apr ! Fergie (Black Eyed Peas) 27-Apr ! Mariah Carey 27-Apr ! Brendan Hill (Blues Traveler) 27-Apr ! Derrick McKenzie (Jamiroquai) 27-Apr ! Andrew Farris (INXS) 27-Apr ! Tony Banks (Genesis) 27-Apr ! Daisy Berkowitz (Marilyn Manson) 28-Apr ! Lady Gaga 28-Apr ! James Atkins (EMF) 28-Apr ! Reba McEntire 28-Apr ! John Evans (Jethro Tull) 28-Apr ! Mike Hogan (The Cranberries) 29-Apr ! Carnie Wilson (Wilson Phillips) 29-Apr ! John Popper (Blues Traveler) 29-Apr ! Vangelis 29-Apr ! Willie Nelson 30-Apr ! Norah Jones 30-Apr ! Celine Dion 30-Apr ! Tracy Chapman 30-Apr ! MC Hammer 30-Apr ! Dave Ball (Procol Harum) 30-Apr ! Eric Clapton30-Apr ! Graeme Edge (Moody Blues) 30-Apr

The Power Lords !

For many years the power centre of the Music business lay in the hands of Music moguls who owned the top Record labels. But then there has been a dynamic paradigm shift after the so called “Internet Boom” we see how power has changed hands from Record labels to Mobile companies to Streaming services and today to Event companies.

Living proof of this lies in the fact that in today’s current global scene, an Event company like Live Nation has outgrown and become larger than the world’s largest music company, which is what inspired us at Raga to Rock to ask Mr. Karan Singh, CEO, Sunburn & Mr. Manuj Agarwal, CEO, Percept Live, (the key persons in charge of ‘Sunburn’ one of the largest Music festivals in the world)  to get an exclusive inside peek into what the future holds  for their business.

Do you plan to be one of the biggest Event Companies in the world?

It’s a different ball game for event companies in India in comparison to the ones that exist globally. When you conceptualize an event in India the audience that we reach out to is mostly local in comparison to global event companies who reach out to a much wider audience and not necessarily from that market alone. Also acceptance and following for different genres of music is much higher in global markets whereas in India each genre has a very niche following and hence the marketing strategies differ to a large extent. Also Euro and Pound currencies versus the INR currency is almost 1/3rd in terms of valuation. Having said that our vision and effort has always been to be the leader in our domain and category.

Do you feel that Event Companies will soon be bigger than Music companies?

Yes, there are many ancillary revenue streams for an Event company as compared to any of the Record Labels. Event companies explore streams such as various IPS’s and concepts, Sponsorship, ticketing, F&B, Experiences and a lot more; whereas Music companies are restricted to record releases and movies. Some great examples of such event companies are Live Nation, SFX, and Percept Live, among others.

With ‘Sunburn’ being your biggest success, what other plans do they have?  

Percept Live’s main Intellectual Property till date has been ‘Sunburn’ which is focused primarily on the EDM genre. Percept Live is an umbrella for live events. Apart from Sunburn, EPL, Bollyboom and FLY, Percept Live also has other IP's including Fight Night, Champions of the World, Red Carpet Pop Up Nights, and many more. We have successfully executed ‘Eat Play Love’ (EPL) ,a city food, fashion & Music festival recently. We will soon be launching the second season ‘Bollyboom’ in its new avatar and as the name suggests it will feature popular Bollywood and dance music artists. After a successful first year of FLY with ED Sheeran we plan to get FLY again in the month of March 2017 and will feature Arenas with renowned international talents. 2017 should see the announcement of many more exciting properties from Percept Live

Are you open to partnerships for new Music IPs?

Yes we are open for partnerships. We recently launched a new Food and Lifestyle IP called ‘Eat Play Love’ (EPL) under Percept Live which  partnered with the Eat India Company. We’re open for new IPs and concepts.

- Noel Keymer

Interviews

Venues

Hard Rock Cafe1

Located in a former mill, the Mumbai outpost of the US chain of resto-bars has a mixed reputation among the city's musicians. In the first couple of years after opening, in 2006, indie rock acts were often asked to include a stipulated number of cover songs in their set lists. These days, Hard Rock Café, which hosts gigs every Tuesday and Thursday night, sticks mostly to cover bands, with a couple of dates a month spared for indie groups. Skip these gigs, and come here only for the ticketed events, when one of the seating areas is cleared to make room for a larger stage, for performances by Indian indie icons (folk-fusion veterans Indian Ocean, electro-rock superstars Pentagram), international chart toppers (Wyclef Jean, Jay Sean) or club-packing DJs (Bob Sinclair, Paul van Dyk). Be warned, though: the waiters break into a synchronised jig every time the Village People's "YMCA" comes on.


Bombay Dyeing Mill Compound, Pandurang Budhkar Marg, Worli, + 91 22 2438 2888, Hardrockindiablog.com. Open daily noon-1.30am. Performance times and entrance fees vary