Sony Music to unviel Official Film Trailer and Music at the 2019 Festival de Cannes. Global sportswear brand, Adidas, has partnered with the much-awaited sports biopic ‘Jungle Cry’. Based on the lives of 12 underprivileged children from the Kalinga Institute of Social Sciences in Orissa, ‘Jungle Cry’ follows their triumphant journey to the International Junior Rugby Tournament held in England in 2007.
Adidas, a company that started off with a core vision to support athletes, has always been true to its positioning that is highlighted by the Adidas slogan, “Impossible is Nothing.”The film also takes us through the journey of an underdog team comprising of 12 orphan kids who played sport bare feet, went on to win the Junior Rugby Tournament thus establishing that impossible is nothing.
Leading actor Abhay Deol comments, “Adidas has always been one of my favorite brands. Having the boys and us don Adidas gear was indeed a treat! I fondly remember the boys being very excited to lace up. This is the very spirit of the original underdog teenage tribal heroes from Odisha who won the Rugby World Cup against South Africa... I can alsosay that the same belief holds true for the kids facing the cameras in Jungle Cry.
Emily Shah, playing the part of Physio, in the film comments, “It has really been a great association. The brand also seamlessly marries into the narrative of the film.The true champion isn’t always the winner but the team with the most guts and right strategy.
Our story doesn’t define us, our journey does. Being involved in a male dominated sport does take guts and it is a part of my character’s story. The respect and dedication she has to the boys is part of her journey. I strongly believe in ‘Impossible is Nothing’. Societe Generale and rugby: a great story that started 30 years ago which continues today. Rugby embodies the values of Societe Generale’s DNA, such as team spirit or commitment has partnered with Jungle Cry.
Original Soundtrack and Music will be distributed worldwide by Sony Music. The movie is produced under Bollywood Hollywood Production and producer Prashant Shah, Jaswant Singh associate producer Shabbir Boxwala and directed by Sagar Ballary. Jungle Cry is scheduled to be screened at the Tokyo, Japan Rugby World Cup 2019.
Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.