Parineeti Chopra’s and Sidharth Malhotra’s rocking performance at Tashan Nites Over 12000 people enjoyed the live musical performances.
Tashan Nites, the on-ground and on-air property of India’s number No.1 Punjabi music channel 9X Tashan, was a huge success. Held at Chandigarh University, this mega musical concert was attended by over 12000 people on Wednesday, 24th July 2019. Presented by Colors and Powered by Garnier Black Naturals, Tashan Nites was attended by the starcast of Jabariya Jodi - Parineeti Chopra and Sidharth Malhotra. Musical performances by Punjabi singers like Kulwinder Billa, Shipra Goyal, R. Nait, Himmat Sandhu, and SpotlampE.com’s music talent Viruss, enthralled the viewers.
Siddharth and Parineeti performed on the latest tracks - Khadke Glassy and Zilla Hilela, from Jabariya Jodi which got the audiences in high spirits. The stars were so overwhelmed by the audience response that they got down from the stage and started dancing with their fans. Despite rains the audience was dancing and grooving to the performances by Kulwinder Billa, Shipra Goyal R Nait and Himmat Sandhu.
Commenting on Tashan Nites property, Himanshu Gupta, Programming Head, 9X Tashan, said: “Tashan Nites is one of the most happening event wherein the best of Punjabi singers and Bollywood stars connect with their fans. We have received an overwhelming response from the audiences and the clients for the property. The current Tashan Nites was a huge hit with the audience. I would like to thank all our partners, singers and the amazing Jabariya Jodi for making the Tashan Nites a roaring success.”
Held across North India on a regular basis, Tashan Nites are also aired on 9X Tashan for viewers who are unable to attend the on-ground event. Tashan Nites have been an apt platform for budding singers and music composers to showcase their talent. Besides Punjabi Music singers, Tashan Nites is also a favourite with Bollywood celebrities. Hindi film stars such as Dharmendra, Sunny Deol, Akshay Kumar, Jimmy Shegill, Kangana Ranauat, Sunny Leone, Sonakshi Sinha etc. have been a part of Tashan Nites while promoting their movies in the Punjab and Haryana Region.
Tashan Nites is promoted on air, across social media and digital platforms of 9X Tashan. Punjab’s leading Hindi newspaper Dainik Bhaskar was the Print Partner and BIG FM was the Radio Partner for Tashan Nites.
The 4 hour-long Tashan Nites event will be packaged into a special one-hour episode capturing the highlights of the evening. This special episode will be aired on 9X Tashan on 10th August at 7 pm with repeat telecast on 11th August at 12 pm and 7 pm and on 12th August at 8 pm.
Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.