ANNIVERSARIES:
ANNIVERSARIES:
Launched with an aim to provide a platform to aspiring music composers to promote original English music, NEXA Music today released its much awaited music video by maestro A.R. Rahman. Titled “You’ve Got Me”, this music video is about celebration of music and new indigenous talent in English Music.
NEXA Music, Lab’ was instituted to provide an English music platform to aspiring musicians. Over 1000 entries were received across the country, of which the top 24 were shortlisted by the jury comprising A.R. Rahman and Clinton Cerejo. These musicians were guided by the jury to reproduce their tracks under the mentorship of headline talent of renowned musicians. The 24 original English music compositions by the participants were released on NEXA Music’s YouTube Channel (https://www.youtube.com/channel/UCM8qWp3yk6zXsuHfo2ei4SQ). These videos complemented the 4 exclusive NEXA Music videos composed and released by headline talent from NEXA Music.
Today’s announcement is also for 4 winners under ‘NEXA Music, Lab’. These winners feature in the music video, “You Got Me” along with A.R. Rahman. Further, they will go on to compose 4 original exclusive songs and feature in their respective music videos.
NEXA Music, Live Gigs is NEXA’s endeavor to provide exclusive experience to its customers and the audience at large. This will serve as a platform for these budding musicians who will get a chance to perform live with mentors and headline talent. A total of 12 live gigs are planned across 8 cities in the country.
Speaking about NEXA Music Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said, “NEXA Music was launched with an aim to provide a unique platform to the untapped English musical genius in the country With global music icons like A.R. Rahman mentoring these musicians to hone their skills, we are assured of compositions that match global standards. The initiative also allows us as a brand to facilitate the showcase of new talent while reinforcing NEXA’s philosophy of ‘Create. Inspire.’. Through NEXA, we have consistently endeavored to craft a delightful experience for our customers which go beyond car purchase.”
Talking about the association with NEXA Music, Mr. A R Rahman said, “The NEXA partnership has made it possible to extend the much needed support to independent artists who are creating original English music
across India. Our objective is to give budding artists a chance to collaborate with some of the best musicians in the industry to produce music that reaches viewers across the world.”
NEXA Music was instituted by NEXA in association with A.R. Rahman’s media venture Qyuki Digital Media to provide a platform for young musical talent in India, promoting original English compositions.
Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.
