Music lovers across the country were treated to an electrifying live performance by bassist-vocalist Rahul Ram, drummer Amit Kilam, along with the other members of Indian Ocean, a legendary fusion rock band that has etched itself into the heart of the Indian music legacy, in the opening week performance of Vi Music Events on the Vi App.
The memorable musical experience was the first among the thrilling line-up of eclectic performances curated by leading telecom brand, Vi, as part of its ‘Vi Music Events’ on the Vi App, in partnership with Hungama Music. With Vi Music Events, Vi customers get to groove to trending songs and power-packed performances by the best and biggest performers in the music world, every Friday, from the comfort and convenience of their place.
Vi Music Events’ maiden live music concert saw Indian Ocean perform some of its most popular albums such as Kandisa, Bandeh etc. Indian Ocean fans got an opportunity to watch their favourite band perform exclusively for them, while not having to worry about huge crowds, as the concert was brought to them on the Vi app digital platform at a nominal ticket of Rs. 19.
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Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.