Sony Music Entertainment (SME) has announced that it is changing its structure in these regions, launching new “hubs” throughout Asia and the Middle East, led by execs who report to the company’s leadership in New York.
Perhaps the biggest change associated with this move is the appointment of well-regarded Indian exec Shridhar Subramaniam (pictured) to the newly created role of President, Strategy and Market Development, Asia and Middle East.
Subramaniam will partner with each Sony Music company throughout these markets to execute strategic acquisitions, joint ventures, investments and partnerships. He will also strengthen strategic relationships with other Sony operating companies and engage in all aspects of SME’s digital and partner development for SME Asia and Middle East.
For the past 18 years, Subramaniam has led Sony Music in India, where SME is comfortably the biggest major record company. Based in New York in his new role, he will continue to oversee Sony Music Entertainment India and the Middle East, adding responsibility for strategy and market development for the Asia region.
About Shridhar –
Shridhar Subramaniam joined Sony Music India since its inception in 1996 and has been instrumental in driving the Company to achieve market leader status in India. Under his leadership, Sony Music has grown to be a major player in International Music, Hindi Soundtracks and Regional language music. He has also developed a strong roster of Pop artists and acquired prestigious catalogues.
Shridhar enjoys being challenged and has undertaken a number of roles in his extensive career of 20 plus years.? Being a graduate from Sydenham College of Commerce & Economics, he moved to the USA to pursue his MBA from Case Western Reserve University, Cleveland. He returned India to join Titan in 1988 and worked with them for 8 years where he was involved in Titan’s entry into the youth market with Fastrack, Timex’s entry into India and also a key person behind getting the brand to its leadership position in India. He went on to become General Manager Marketing - Titan International based in London and was assigned the key role of defining and managing product development and all aspects of marketing for Titans entry into the European market.?He has held a variety of additional roles at Sony including being the MD of Sony Music Thailand, working with Sony Pictures in local language film production and was made President of India and the Middle East in 2010.
Asia’s largest dance music brand, is all set to enter its 14th edition with a bang for the grand festival of colors - Holi. One of dance music’s biggest artists, KSHMR will now be making his way to Mumbai to take part in the most eagerly awaited Sunburn Holi Bash on 10th March 2020.
It is no secret that KSHMR whose original name is Niles Hollowell-Dhar has always had a strong connection to his Indian roots. His father came to USA from Kashmir, India — where the moniker KSHMR was derived at the age of 25. He married Hollowell-Dhar’s American mother, but kept his obligations to his family in India by making regular visits home every couple of years with his son in tow. The electronic music producer is highly regarded for his live performances, having won the highest audio-visual act award for DJ Mag's Top 100 DJs 2017. KSHMR’s launched his own record label ‘Dharma Worldwide’ in 2017, which serves as a platform to showcase the best global talent in the world of electronic music, with his latest endeavor being the new four-track Paradesi EP which is an origin story to the world of KSHMR.
This time around, KSHMR will be taking his acclaimed live performances into the sub-continent a step further with an orchestral show. Having ascended DJ Mag’s Top 100 chart to the number 15 spot last fall, the US based music producer will reveal the ‘KSHMR LIVE: Orchestral Experience’ for the first time ever in India for a headline show with Sunburn, welcoming fans into his cinematic electro-house universe. In 2017, he successfully debuted this live set showcase at Ultra Miami with a 7-person band including instruments like the keyboard, violin, viola, cello, flute, trombone and taiko drum.
Being a propagator of humanity and an ardent philanthropist, KSHMR will donate proceeds of his event titled “KARMA” (drawing inspiration from the law of providence) to the charitable institution – ‘Saturday Art Class’, to help promote the holistic education of children in Mumbai.
KSHMR states, “I’m excited to return to India and give back to the country that’s given me so much. There’s beautiful work being done by the Saturday Art Class to help Indian youth and I’m hoping the proceeds from our show help their great cause.”
Concurrently legendary Psytrance whirlwind duo Vini Vici will be headlining the Sunburn Holi Bash taking place at Royal Palms, Pune on 10th March 2020. They are renowned for putting on a dramatic foot-tapping electrifying show, with non-stop pulsating energy from the very start up to the last second of their sets. Fast becoming one of the most in-demand acts, Vini Vici have always managed to rope in some of the biggest crowds out of any electronic act and are the true kings of the Psytrance genre.
Vini Vici states, “We’re extremely happy to return to Pune, India. We love our Indian fans, they are a dedicated and energetic crowd. Last year, Sunburn was one of 2018 highlights! Sunburn Holi surely is going to be one for the books. We can’t wait to see you all! Good Vibes Only.”
Karan Singh, CEO, Sunburn states, “We are truly excited to begin the Sunburn 2020 season with one of our festival all-time favourites and epic Talent like KSHMR and Vini Vici. Fans can expect a showcase of mammoth proportions as we usher in Holi - the festival of spring, colour, love and unity with these legendary artists and their unique compositions and sounds across Mumbai and Pune.”
No Sunburn gig would be complete without a global-influenced production, state-of-the-art SFX and technicals, world-class sound, AV and design, and attendees can look forward to a full-blown pyrotechnic extravaganza complete with lasers and special effects apart from a lot of experimental sound.
The Sunburn Holi ‘KARMA’ Mumbai Bash is curated by Percept Live in association with Event Partner JioSaavn, while the Sunburn Holi Pune Bash is in association with BigDream Entertainment. Tickets go live on 23 January 2020 at Bookmyshow.com
The much talked-about Epic Fam Jam surpassed all expectations as it celebrated Internet’s biggest superstars and their superfans at a unique show. Held in Mumbai’s JioWorld Garden, the event offered a wide range of engagements and entertainment for fans over an entire day.
Exclusive Meet-ups in Superstar Camps
During the day, thousands of enthusiastic fans queued up for interactive meet-and-greets with their favourite TikTok and Instagram stars, such as Mr Faisu, Jannat Zubair, Awez Darbar, Siddharth Nigam and many more.
These exclusive meet-ups were held in the Super Fan Zone which housed five custom-designed ‘camps’ for the artists. Each of these camps were built as an extension of the artists’ personalities, offering them and their fans an immersive place to chill out with unique selfie spots. The Team07 camp (featuring Mr Faisu, Adnaan Shaikh, Hasnain Khan, Faiz Baloch and Saddu) had a super bike, a red carpet and a mini gym, while Jannat Zubair’s camp was a princess’s chamber — with dream-like floral walls and chandeliers.
Siddharth Nigam and Avneet Kaur’s Arabian Nights-inspired camp with Bedouin seating and vintage lamps was a big hit — the duo, dressed as Alladin and Jasmine, looked straight out of a fairytale.
Awez Darbar and Nagma Mirajkar’s camp was themed around disco, featuring a glitzy mini stage and shiny disco balls that were reminiscent of the Seventies dance era. Teentigada (Sameeksha Sud, Bhavin Bhanushali and Vishal Pandey) gave an excellent glimpse of their vibrant personalities: inspired by comic books and housing the famous trio bum seating from 3 Idiots.
In the Fan Zone of the festival, host Rohini Ramnathan invited some of India’s biggest TikTok stars and Instagram celebs on the main stage and chatted with them about their incredible journey to fame. These included dancer Nidhi Kumar, Simran Sehgal, Danish Khan, Aamir Arab and many more.
Just before the star-studded live concert commenced, a glamorous red carpet witnessed top social media influencers in attendance.
Live Concert That Went Viral
Epic Fam Jam gave thousands of fans an evening to remember with a star-studded live concert which featured over 50 artists presenting a range of thrilling performances. The show, hosted by the ever-popular Sahil Khattar, started with a banging performance by singer Suyyash Rai, followed by impeccable sets by singing sensation Shraddha Sharma, Ritu Agarwal, Stebin Ben, MTV Hustle finalist rapper Shloka and more. Eshan and Preeti showed off their inimitable moves while Sameer Mark, Simran Sehgal, Arhan Ansari and others wowed the crowds in their chat segments.
The incredibly choreographed acts featuring Teentigada, Awez-Nagma and Siddharth-Avneet left the crowds asking for more. Jannat Zubair stole everyone’s heart when she sang on stage for the first time ever, especially when she performed the love ballad “Main Tenu Samjhavan Ki '' in her melodious voice. Popular singer Gajendra Verma soon followed with a stupendous set that featured his chartbuster ‘Tera Ghata’ and ended it with his popular number ‘Emptiness’.
The Team 07 mega act featuring a smashing Bollywood dance medley was the highlight of the evening, with the five superstars performing in perfect sync. Mr Faisu and gang had the crowd eating out of their hand when the matched steps on the Dabangg medley. The evening culminated with a star-studded finale performance where all artists took the stage and danced for their fans, thanking them for all their love and support.
Immersive Engagements By Instagram, MTV, Rolling Stone India
Fans had a roaring time at the Instagram installations at Epic Fam Jam, which included a heart-themed slide, a see-saw and a beautiful swing. As part of their ongoing #BornOnInstagram program, the platform is inviting budding creators to make cool content that can get special benefits and promotions from Instagram.
The MTV Beats activation featuring two Bollywood characters in quirky costumes, Salman Khan from Dabanng and Sanjay Dutt from Munna Bhai MBBS, were a huge hit as they mingled with the crowds. Young fans also thronged at the Rolling Stone India installation to pose with the magazine cover.
The festival ground was filled with loads of selfie spots that offered attendees memorable photo opportunities. All in all, Epic Fam Jam delivered a truly epic experience to all.
The festival will feature exclusive meet-ups, a live concert, fan collaborations and much more! To be held on January 19th, 2020 at Jio Garden, MumbaiIndia’s most happening party in 2020 will take place on January 19th as EPIC FAM JAM makes its grand debut at Mumbai’s Jio Garden. Launched by Qyuki and Paytm Insider, EPIC FAM JAM is a fan festival that brings together India’s biggest Internet sensations and their superfans for a memorable experience.
The artist lineup includes TikTok stars and Instagram celebs such as Jannat Zubair, #Team07 comprising Mr. Faisu, Adnaan Shaikh, Hasnain Khan, Faiz Baloch and Shadaan Farooqui, Awez Darbar with Nagma Mirajkar, #Teetigada comprising of Sameeksha Sud, Vishal Pandey and Bhavin Bhanushali and Siddharth Nigam with Avneet Kaur
At EPIC FAM JAM, fans can exclusively meet and bond with their favorite digital superstars, make collab videos with them and even upgrade to get a follow back. They will also get to watch these Internet stars performing at a live concert featuring never-seen-before dance and singing performances. Further, the festival will offer special masterclasses and workshops conducted by India’s leading content creators who will share their content hacks and pro tips. Taking the fan experience to another level, EPIC FAM JAM will also host the #EpicAfterParty where 50 fans will get to hang out with the superstars at a secret location.
Samir Bangara, Co-Founder and MD, Qyuki, says, “There’s a digital revolution we are witnessing in India which is redefining stardom. New-age Internet superstars on Instagram and TikTok are engaging the youth in a way we’ve never seen before. In its first edition we have chosen to seed the concept organically and consciously decided to keep it #AllFansNoBrands. We want Epic Fam Jam to be a space for meaningful interactions and of course, hearty entertainment.”
Says Shreyas Srinivasan, Founder & CEO, Paytm Insider, “At Paytm Insider, we are committed to empowering the leading Instagram and TikTok artists by creating memorable experiences for their fans. We are big believers in the transformational power of shared experiences, and through Epic Fam Jam, we are excited to build a community-powered event that helps these new age creators take their following to new heights.”
Shahin Badar, UK based Singer/Songwriter world famous for her chants on The Prodigy tracks 'Smack ny Bitch Up' and 'Get Up, Get Off' has recently released her single 'Jaag' about women empowerment followed it with 4 Remixes by world renowned EDM producers Dj Podje of 4sumotion from Ireland, Kaya Project and DJ Juttla from UK.She is really enjoying the city and the great response she has been having for her single 'Jaag' with interviews for Radio, a Live show on TV, music magazines featuring her. She has based herself in India for the next few months and we caught up with her in Mumbai and had a Quickfire session with her:-
Are you superstitious?
Not really but I am a deep thinker ,therefore I am obliged to think!
Someone who left a lasting impression?
A Friend and a Foe
The Best Gift I ever got?
If you were to change your name?
It would start with the letter "A"
You’re the PM of India. What’s the first thing you’d do?
Put the women right's in order!
My biggest fear?
End of the world
What makes you tick?
Happiness and a Smile
My unfulfilled dream:
To travel to the Himalayas!
Craziest thing ever done?
I bent over the frying pan to pick up the glass that I left near the window pane,not knowing I left the gas on and set my shirt on fire!And that really wasn't a joke!Saved by God's mercy!
VYRL Originals brings in 2020 with an upbeat, groovy and a glamourous song, ‘Kehndi Haan Kehndi Naa’ by the supremely talented singers- song writers and performers Sukriti and Prakriti. This song also features Arjun Bijlani, the television heartthrob, who is making his music video debut with this track. ‘Kehndi Haan Kehndi Naa’ is a melody that will make you want to get on your feet and groove while it tells you a fun-loving story. Written by Siddhant Kaushal, this song is sung and composed by Sukriti & Prakriti, and music produced by Rishabh Kant shares a melody which is deeply rooted to our Hindustani music culture that also carries a futuristic 2020 vision. This song is a combination of smooth RnB guitars and glossy textures merged with melodies of Indian folk and authentic traditional instruments like Harmonium and Dholak.
Tushar Kalia, a popular bollywood choreographer directed this vibrant and vivacious video, shot is the picturesque location of Armenia. The video portrays a story of two mischievous, young beautiful sisters i.e. Sukriti & Prakriti who play their twin card and decide a prank on the handsome Arjun Bijlani by confusing him of their identities. Later, he realizes that he has been fooled and ends it on a friendly note. The song engulfs the fun and zealous moments of a newly formed infatuation which usually starts one-sided and in this case, it’s from a girls' perspective.
Talking about the release, Sukriti and Prakriti share “The thought behind ‘Kendi Haan Kendi Naa’ is to make a mark on the pop-culture in India. This song is very special to us because this is our first track where we have infused various elements from RnB, folk to Dholak. Siddhanth Kaushal the lyricist and Rishabh Kant the music producer have added their charm to it. We are stoked to have collaborated with Arjun Bijlani who has taken the video to a whole new level. This is our third single in the world of non-film music and we are truly grateful to VYRL Originals for believing in our vision and supporting us as their artists to make our non-film music dreams come true! Starting 2020 with this being our first release of the year, we are so excited to share this with the world and also set the tone for the rest of the year. We are hoping everyone enjoys this as much as we did creating this one! Cheers”
Speaking about the first track of 2020, Vinit Thakkar, Senior Vice President, Universal Music India & South Asia, said, "There are a very few artist like Sukriti-Prakriti in our country who are enormously talented singers-song-writers, performers, composers and fashionistas, all at the same time. After the success of the their debut track with VYRL Originals ‘Mafiyaan’ in 2019, we are excited to start our 2020 journey with their next VYRL track ‘Kehndi Haan Kehndi Naa”. We have an amazing year planned ahead with them and I can’t wait to see the audience response on Kehndi Haan Kehndi Naa.
About the artists:
Prakriti and Sukriti are twin sisters in Bollywood who are not just supremely talented singers and performers but also the only twins! Sukriti has lent her voice to smash hits to name a few such as "Ladki Kar Gayi Chull" (Kapoor and Sons),the biggest hit of 2016, "Pehli Baar" (Dil Dhadakne Do), Neend Churayi from Golmaal Returns ;Lak mera hit baliye' from Sonu ke Titu ki Sweety, and other songs from several films like Hate Story 4, Rustom, Noor, Naam Shabana and many others! Her most recent song was ‘Karma’ from the Netflix film Drive picturised on Jacqueline Fernandes.Prakriti has tasted success and critical acclaim with “Katra Katra” from “Alone”, “Bheeg Loon” from “Khamoshiyan”,”Hai Zaroori” in the Sonakshi Sinha starrer; “Noor”, Subah Subah, a duet with Arijit Singh from “Sonu ke Titu ki Sweety”,Gazab ka hai din' from Dil Junglee, and HARD HARD' a duet with Mika from the film 'Batti Gul Meter Chalu'. among many others. Prakriti's hugest achievement is her dance track 'HAWA HAWA' in the film “Mubarakan” along with Mika. This song was listed as number 1 among the top ten songs googled in 2017.Sukriti and Prakriti also featured on the T-Series’ web series property - MixTape in both seasons. Apart from their film music, the gorgeous songstresses are VYRL Originals artists and have released their own non film music. You have definitely heard ‘Sudhar Ja’ and their most recent ‘Mafiyaan’ that clicked 30 million views within the first week of its release. Prakriti and Sukriti are an inspiring story for everyone with big dreams! Double the talent. Double the energy. Double the beauty. Double the musical magic!
Multi-platinum global superstar Khalid drops new track “Eleven” via Right Hand Music Group / RCA Records. Watch the lyric video HERE. “Eleven” follows his latest track “Up All Night” which was released in November. Check it out HERE.
Khalid recently wrapped up his “Free Spirit World Tour” which took him to arenas all over the globe in 2019. Additionally, Khalid received a Record of the Year Grammy nomination for his smash hit single “Talk”.
Multi-platinum selling global superstar Khalid, who was recently named one of Time’s Most Influential People of 2019, recently released his sophomore album Free Spirit which was declared a New York Times “Critic’s Pick” and was called “superb” by the Associated Press. The album, which has been certified platinum by the RIAA, debuted at #1 on the Billboard Top 200 and features the multi-format #1 single “Talk” which received a Record of the Year Grammy nomination. Khalid catapulted into massive worldwide success when he released his first single “Location” right before his high school graduation. The song’s domination (5x platinum) led to Khalid’s major label deal with Right Hand Music Group/RCA Records followed by the release of his debut album, the double platinum certified, American Teen. The album, which garnered Khalid 5 Grammy nominations (along with numerous other nominations) received mass critical acclaim with Rolling Stone calling Khalid a “pop prodigy” and TIME Magazine stating, “His thoughtful, relatable reflections on modern youth culture and the limitations of love are just as pitch-perfect as his soulful, measured delivery.” American Teen shattered expectations, as it stayed in the Top 200 for 51 weeks, peaked at #4, and stayed in the Top 20 for 48 out of the 51 weeks it was in the Top 200. The singer-songwriter has won an American Music Award, a Billboard Music Award, a Teen Choice Award, a MTV Video Music Awards, an MTV’s Woodie To Watch Award, and has been streamed over 10 billion times worldwide across all partners. Khalid has collaborated with some of music’s biggest stars including his #1 singles “Love Lies” (with Normani), “Eastside” (with Halsey and Benny Blanco) as well as hits with artists such as Calvin Harris (“Rollin’”), Logic and Alessia Cara (“1-800-273-8255”), Marshmello (“Silence”), Billie Eilish (“Lovely”), Shawn Mendes (“Youth”), and more. The Mayor and Council of the City of El Paso honored him with a “Key To The City” marking September 13th, 2018 “Khalid Day.” Khalid recently wrapped up his “Free Spirit World Tour” which took him to arenas all over the globe in 2019.Y
After a super successful Phase One launch of the Bollyboom Diljit Dosanjh India Tour in 2019 across Pune and Bengaluru, ‘Bollyboom’, the premium Bollywood Music Property of Percept Live, is all geared up to take on the capital city of Delhi and Mumbai with the chart topping artist and popular film actor Diljit Dosanjh in 2020. The much awaited pan India Bollyboom tour with the popular Punjabi heartthrob will visit Delhi on 2 February and Mumbai on 22 February, 2020.
The launch edition of the Bollyboom Diljit Dosanjh India Tour saw the multi-talented artist win over the hearts of massive crowds that attended the shows across Pune and Bengaluru in the month of November 2019. Diljit Dosanjh has seen his popularity graph soar not only due to his powerful and foot tapping melodies but also because of his memorable and impactful performances in the Bollywood film industry. The upcoming Bollyboom Diljit Dosanjh India Multi-City Tour will offer his fans an incredible opportunity to witness his electrifying and soulful performance live and up close.
Diljit Dosanjh has tasted much success during his global tours in Canada and U.S.A earlier in 2019 where he entertained his fans across multiple cities across the North American continent. Diljit has appeared in over 25 Punjabi and Bollywood films, and produced over 250 chartbusting songs including 5 Taara, Laembadgini, Ik Kudi, and Do you Know. As a popular actor he has delivered incredible performances in the Punjabi film industry with films like Jatt & Juliet, Sardaarji, Sardaarji 2, Sajjan Singh Rangroot and Shaada, which led to his recent successful Bollywood debut with Udta Punjab. Since then he has consistently wowed Indian audiences with his versatile performances in movies such as Phillauri and Soorma.
Talking about his upcoming Mumbai and Delhi editions of the Bollyboom Tour, Diljit Dosanjh said, “2019 was a phenomenal breakthrough year for me. Performing live for fans across the globe and my homeland was an amazing feeling like no other. The tremendous outpouring of love and encouragement that I received from my fans from all over the world has been incredible and I am truly grateful to everyone who has supported me in my amazing creative journey to produce great melodies, movies and memories. I am looking forward to perform live for all my fans across Delhi and Mumbai. The pulse of these cities is unbelievable and I feel really pumped to do present my favourite bhangra groove with my fans in my two fave cities.”
The upcoming Bollyboom Diljit Dosanjh India Tour across Delhi and Mumbai will not only offer live music entertainment to fans but also a 360-degree entertainment experience spanning live percussionists, exotic performers, visually enthralling SFX and state-of-the-art technology. Percept, India’s leading Entertainment, Media and Communications Company, is all geared to up the ante and make this multi-city tour an unforgettable one for music aficionados and fans of both Diljit Dosanjh and Bollywood Music.
Commenting on the upcoming editions of the Bollyboom Diljit Dosanjh India Tour, Janamjai Sehgal, Business Head – Bollyboom, Percept Live said, “Our primary Bollyboom tour edition across Pune and Bengaluru received an awesome response and amazing feedback from fans. Bollyboom has always been a trendsetter in the Bollywood Dance Music domain thanks to the constant innovation, experimentation and out-of-the-box thinking spanning artists, melodies and presentation given the dynamic pulse and discerning demands of our audiences. Diljit Dosanjh is a remarkable and versatile artist who wowed audiences at the primary Bollyboom editions as also fans around the globe all through last year. We are super thrilled to have him on board as part of our Bollyboom India tour and are really looking forward to creating landmark milestones and memories with him at the upcoming Delhi and Mumbai Bollyboom editions.”
Jash from New Jersey, USA released her latest single Challa Diamond Da with Actor Manav Gohil , Music Director Rochak Kohli, Lyricist Kumaar, Programmer Aditya Dev and Ace choreographer Director Ganesh Acharya at Raheja Classic Club ,Andheri West in Mumbai . Actress Shweta Kawaatra came with her daughter Zahra to attend the event. The lyrics have been penned by Kumaar and the music has been composed by Rochak Kohli both of whom are very prominent and have recorded multiple hits in the past. The video has been choreographed and directed by Ganesh Acharya who is the prominent choreographer in Bollywood. Manav Gohil, a well-known actor and model costars in the video. Zee Music Company has released the audio of this single .
Jash grew up in India and had a keen interest in music from a very early age. She always had a musical ear and a sweet and mellifluous voice. Despite the childhood interest and some early training she became a professional musician much later after moving to the United States. She is currently settled in New Jersey, USA. Jash is trained in Hindustani classical music under Guruji Surendra. She also considers Kavita Krishnamurthy as one of the most important musical influences in her life and has attended numerous workshops under her . Jash has recorded across a wide variety of genres. Her debut album “Jiya” was recorded with Ustaad Hidayat Hussain Khan. She followed this up with a set of four original singles with music director Abhishek Ray. Two of the singles have been released by Zee Music with viewership in excess of one million.
Music festivals are a dime-a-dozen these days and often times it’s hard for them to stand out or get things right. But, what Sunburn Goa 2019, known for delivering the most over-the-top, out-of-this-world production, achieved for its’ ultimate homecoming was pretty incredible because if you go by the sheer audience numbers, it was probably one of the biggest turnouts ever!
Throughout two days of pure electronic magic, Sunburn 2019 once again sprinkled stardust over the biggest DJs and the most impressive parties anywhere on the planet.
The third day of the largest Asian Music Festival was outstanding and precisely the way a concluding night should be. The music, the ambiance, the production, the vibe, and the overwhelming excitement and love of the fans fitted into a memorable storyline seamlessly.
Martin Garrix’s STMPD RCRDS made a debut at the festival with a dedicated stage featuring a line-up comprising of Brooks, Julian Jordan, Loopers and Justin Mylo who literally created a storm with their mysterious upbeat soundscapes, whereas Luciano & Friends on the Solaris Stage with artists like Shaun Reeves, Idriss D, David Phimster and Almost Human had festival goers swaying to their hypnotic synths and trippy no-nonsense techno. Madness ensued with psychedelic performances unfurling on the Psychedelic Circus Paradox Stage with hallucinogenic sets by Captain Hook and Shanti People.
With fierce sets full of energy, Shaan, Sartek, BEMET, Julia Bliss, Basshunk, and Basspatch drove the audience into a wild and sweaty mass as they swayed to the wicked sub-bass.
Meanwhile, 5-time DJ Award winner Chilean-Swiss DJ Luciano who made his debut at the Sunburn 2019 festival kept the mojo up with a heavy-yet-chill session that was both energetic and invigorating.
Wrapping up the weekend’s crème da le crème in dance music festivities, Sunburn Goa 2019 built up powerful momentum leading up to the extraordinary finale ushering in the optimism of the New Year. Legendary Cuban-American producer, Maceo Plex presented some experimental techno and evocative deep house jams as part of his inaugural visit, bringing their signature classiness to the festival, as a prelude to former world no #1 Martin Garrix’s New Year welcome showcase. With unmatched stage presence, the house DJ icon who is considered among the greats like Avicii, David Guetta, Tiesto, Calvin Harris, delivered what he does best, a melody and emotion-filled act with an excellent mix of both new and old material. The festival was packed on this winter night, but the love for Garrix brought everyone even closer together. There was plenty of magic and love in the air, and it was all because of his ability to bring people together for something bigger than themselves.
Over the three days, a slew of Sunburn After Dark parties featuring Maceo Plex, Luciano, Jeremy Olander, Coyu, Oliver Huntmanntook place at Hammerzz, Las Olas, Owl, Re:Fresh, Sunburn Beach Lounge, LR Beach Lounge, Antares, Plan B and W Goa each night right after the performances ended and ensured that while the performances had to end, the energy didn’t have to wind down for Sunburn fans.
Karan Singh, COO, Percept Live states, “Sunburn Goa 2019 was truly historical in every aspect. This has definitely been one of the larger than life editions ever held. We witnessed a colossal turnout with some of the biggest headliners, world class production and design, always ensuring top of the line security measures and comfort for all our fans. The response to the festival this year exceeded our expectations with an on-site footfall and live streaming embracing more than 10 million fans around the world. Right from the phenomenal response to the line-up, production and ambience, everything worked brilliantly at Sunburn’s homecoming. With the 13th edition concluding on such a successful note, we are all geared up for the next season as we know it’s going to be bigger, better and bolder. A special thanks to the Goa Government, artists and associated partners for collaborating with us in our venture of augmenting tourism and boosting both employment and revenue to the state and the locals.”
Star Movies brings home the story of perhaps the greatest rock singer of all time, Freddie Mercury with the Indian television premiere of Bohemian Rhapsody this December. Just around the festive season, Star Movies is all set to give audiences a musical extravaganza with a story Queen not known to many. The film starring Rami Malek, Lucy Boynton, Gwilym Lee, Ben Hardy and Joseph Mazzello defies stereotypes and convention to become one of the best films of 2018 with four Academy winners. The film premieres on 15th December 2019 at 1 PM and 9 PM only on Star Movies.
Directed by Bryan Singer, Bohemian Rhapsody is an enthralling celebration of Queen, their music, and their extraordinary lead singer Freddie Mercury (Rami Malek), who defied stereotypes and convention to become one of history’s most beloved entertainers. Following Queen’s meteoric rise, their revolutionary sound and Freddie’s solo career, the film also chronicles the band’s reunion, and one of the greatest performances in rock history. “Bohemian Rhapsody” on its list of the 500 greatest songs ever.
“We're Playing for The Other Misfits. They're The Outcasts, Right At The Back Of The Room. We're Pretty Sure They Don't Belong Either. We Belong To Them."
This quote from Bohemian Rhapsody pretty perfectly sums up their enduring appeal. Queen was a band of misfits who were creating entertainment for the other misfits. They related to the people in the crowd who were never the stars, and tried to make them feel like stars.
Catch Bohemian Rhapsody only on Star Movies on 15th December 2019 at 9 pm.
The Mallroad Project – Hindi Indie Rock Band holds musical soiree on different themes which is relevant to today’s youth. It has its roots in Delhi circuits, blending in tradition, musicianship, and imagination.
The band is now releasing its new single ‘Kaafila’ on 14th December. The song is about a sense of belonging with the people we travel this journey of life with and how they give us a sense of purpose.
"Kaafila" - a Hindi word derived from Arabic, means a caravan, a procession or a collectivity in travel - is a reflection of our lives. An expedition we all start alone towards the destination and as we move, we come across new people in life and a new story begins with each one of them, the kaafila keeps on growing. Often in our lives, we forget to appreciate this kaafila we have, the song is to remind us of how important these people are to us.
We are born alone, we die alone. Between this birth and death, we live alone. Life is so much better when we create the illusion for a moment that we're not alone. In this journey, we come across people concerning family, friends and our loved ones. Our hopes and dreams soon begin to associate with the group of people (Kaafila) that we consider important in our life. We stay together, move together and share our joys and sorrows while we travel together in this journey of life.
The song is set to release on 14th December. The song will be available on the band’s YouTube channel as well as on all other platforms like Gaana, OkListen and Apple Music.
You can listen the song here: Kaafila - Google Drive
Past songs & releases
The band had lately been consciously talking about critical issues that plague society. Their last release,Thurky Boss, was inspired by the #MeToo movement and candidly addressed the harassment faced by women in their daily routine. Prior to this, they released Dehshatgard- voice against terrorism – a song that addressed the social unrest in India. They also, had released a satirical political song, Who is the real Pappu? that asked people to be careful about believing blindingly in what they were told by netas. Through songs such as these, the band has presented their strong opinions on social issues.
“Through our music, we want to contribute to a progressive future and an equal society”.
The band released their first EP Naazi in 2017. The main theme of the EP revolves around exploring the various nuances and emotions of a modern-day romance. The sound ranges from soft soothing melodies to some groovy rock and roll. The EP consists of the titular song Naazi, Nasha, Dil Kyun Khamosh Hai, and one of their most popular songs Tu Kahan.
Their second EP Behti Hawa is an experimental live set performed by the band to capture the raw energy of an in-studio live set-up. Released in September 2018, the EP has a beautiful hard-rock interpretation of A.R. Rahman’s Dil Se apart from the other song Behti Hawa, Tere Khayalon Mein and the captivating Saasein.
One of their songs, Pareshaan gets you thinking as it talks about how we forget to appreciate our lives and get stuck on the darker side of everyday lives.
After the grand success of Shahin Badar's single "Jaag", the award-winning British Indian Singer/ Songwriter, has released 4 Remix versions of her song which is in support of women empowerment. The remixes have been produced by world famous EDM Producers like DJPodje from Ireland of “4SuMotion”, he has produced the Vocal & Dub Mix. The 3rd tack has been produced by UK DJ & Producer Juttla and the final track is also produced by UK based Kaya Project.
'Jaag' is an edgy and hypnotic song about women empowerment, that revolves around awakening one’s resolve for independence, breaking the shackles of misogyny and appeals to the listeners to move forward without being tied down by age-old customs and norms. Shahin Badar is world famous for her vocals in The Prodigy's 3 U.K. No.1 albums, the Alaap chants in the banger 'Smack My Bitch Up' made her legendary and 'Get Up, Get Off'' further added to her popularity. The multi million selling album, 'Fat of The Land' made Shahin Badar the recipient of a Triple Platinum award and got her an entry into the Guinness book of records in 1999 for the fastest selling UK album.
Shahin Badar, a versatile Award winning Singer/ Songwriter, has collaborated with various world renowned producers across the world covering music genres like EDM, Trance, House, TripHop, Pop, Sufi over which she implemented her production ideas. Her collaborations includes the likes of Indian Ropeman, Bobina, Gemini Brothers, Noise Control, Doug Laurent, Kaya Project, Gio Makyo, Jah Wobble, FX, Fraser T Smith, Twista and Juliet Lewis and many more. She is also credited with successful albums like 'Laila' and 'Destiny', Shahin Badar's vocal contributions feature in over 50 international film and TV soundtracks. like the UK Music Hall of Fame, the Lara Croft Tomb Raider:2, Charlie's Angels, Scary Movie 2, Closer, US sitcoms North Shore and Kevin Hill, and Sky News broadcasts. She has also sung in Bollywood movies for A.R. Rahman in Zubieda & Yuva, Dhai Akshar Prem Ke to name a few.
The first two remixes Vocal & Dub are produced by DJ Podje of 4SuMotion fame. DJ Podje earned his reputation with his 10 year residency at the internationally renowned, U2 owned Kitchen Nightclub in Dublin Ireland. He has performed at all major Irish and International Dance festivals too. Since reigniting his music career in 2016, he has had numerous tracks released on various labels around the world (under the guises of Podje & Ping & 4SuMotion).The track is a perfect fusion of Asian and European music and crosses over genres to be a floor filler in House, Tech House or Progressive house sets. The rework flows with purpose from the instant it starts,encapsulating a wealth of driving harmonics peppered throughout, a hypnotic groove and pounding percussion. The track is full of attitude, punchy and driven, with a dark slant, yet tasty melodies.
The third remixed by Dj Juttla, who is a renowned DJ & UK Producer. DJ Juttla has been a driving force in the asian Electronic music scene for three decades. Founder of the well-respected label Eastern Pressure Recordings, his debut album ‘Angels, Aliens & Assassins’ solidified him in the scene and led to him playing live at Glastonbury Festival and at venues/festivals all over the UK, as well as rocking dance-floors in Africa, Holland, Belgium, Poland,France, Italy & Sicily.
The fourth remix is by Kaya Project, founded by Seb Taylor and Natasha Taylor of UK.they have achieved acclaim for their Asian Dub and World fusion Music, releasing five albums since 2004. They have performed live sets worldwide and produced music for various television programs such as Sleeper Cell, Advertising and a BBC documentary entitled "Buddha, Bees and the Giant Hornet Queen". Kaya Project has featured on several Buddha Bar compilation albums.
Shahin Badar is currently in India to promote her single 'Jaag' with Live shows all over India. Interested parties may get in touch with us.
Shahin Badar’s - JAAG / 4SuMotion Remixes (Vocal & Dub) by DJ Podje, Juttla Remix & Kaya Project Remix are available on
Wynk Music: https://wynk.in/u/zK8pR1Ts5
Artist Aloud: http://tinyurl.com/wv46tjt / http://tinyurl.com/r3rd4vd
iTunes India: https://music.apple.com/in/album/jaag-remix-single/1489144571?ls=1&app=itunes.
iTunes International: https://music.apple.com/us/album/jaag-remix-single/1489144571?ls=1&app=itunes.
Official website : http://www.shahinbadar.com
Aabhimanyu Kak is a household name because of his stint on Radio and his fan following is testament to the fact. Adding another feather his cap, RJ Aabhimanyu, as he’s often referred to, released his debut single ‘Woh Raatein’ on Indie Music Label’s official YouTube channel on January 24th.
Indie Music Label, spear headed by Naushad Khan, has in a short span of time become the one stop shop for independent artists. The label has always promoted and encouraged young and fresh talent and RJ Aabhimanyu’s case was no different.
Commenting on Woh Raatein, Mr Naushad Khan adds that they were on the lookout for a track that suited Aabhimanyu’s voice, “Aabhimanyu has a lovely voice and we were looking at a song that would suit his voice quality. ‘Woh Raatein’ came by and I couldn’t think of anyone else who could do justice to it. I’m sure the listeners will enjoy the track.”
Aabhimanyu says that singing was always his passion and ‘Woh Raatein’ is a dream debut, “I always wanted to sing in the indie space and Woh Raatein couldn’t have come at a better time. The concept and lyrics will definitely strike a chord with th audiences and I hope they enjoy the track.” he signs off.
Mass Appeal India, the hip-hop label that brought you DIVINE’S “Kohinoor” is all set to rekindle the spirit of patriotism this Republic Day, as it presents its latest song, ‘Bhartiya Rail’ by the hip-hop duo MassQline & Jatin.
Bhartiya Rail is a hindi rap song that sheds light on the unity within our diverse country – India, through the railways. Conceptualised and written by MassQline & Jatin, the pulsating song is written on a metronome and stitched together with a simple desi Indian melody created with a mandolin, lending an authentic vibe to the song.
The duo known for making music on every-day relatable stories and emotions, bring you an alternative hip-hop song which personifies country’s unity and diversity through Indian Railways. This track is built on the thought of co-existence of different cultural moralities within India and the unity within the country, similar, to the way different classes of coaches exist and are unified through an Indian train. This alchemy is fun and full of energy with use of creative dialectic causing the churning of thoughts, emotions, philosophies and most importantly stitching it all together with hip-hop and rap.
Talking about their debut song, MassQline & Jatin, said, “We’re really excited to be part of the Mass Appeal India family and being associated with Mass Appeal and Nas is overwhelming. Hip Hop from Jaipur has come on a major label for the first time! Jatin added, I have found train journeys symbolic of people from all walks of life coming together and always wanted to create a song reflecting this. I feel a train journey in India can give one a glance of the entire country in a few hours – it is like a collection of short stories, every corner you see has a tale to tell – some amusing, others painful but each full of the common emotions however different the characters maybe from one another.” MassQline further added, “I have always been fascinated by India’s fabric of unity despite all possible diversities – linguistic, cultural, communal, geographical etc. As MassQline & Jatin , we’re excited about being able to project this in our song – Bhartiya Rail.”
Devraj Sanyal, Managing Director & CEO, Universal Music Group, India and South Asia, said, “It gives me immense pride to be dropping our second Mass Appeal India release on the country’s 71st Republic Day, this 26th January, with the debut of MassQline & Jatin’s “Bhartiya Rail,” which fuses Hip Hop and rock, two of my all-time favourite genres. The song has an extremely strong insight in conjunction with the Indian railways and I strongly believe every Indian will relate to at least one of the several emotions expressed in the song. 23 year-old MassQline lends his rap skills to the song, while Jatin adds the flavour of rock and through his guitar skills. Go listen to Bhartiya Rail across streaming platforms on 26th January and watch out for the video on 27th Jan!”
Peter Bittenbender, CEO of Mass Appeal, said, "We’re really excited to launch MassQline & Jatin on Mass Appeal India with their debut Hip Hop song, “Bhartiya Rail,” on India’s Republic Day. The song is all about unity through the Indian railways and ties in perfectly to India celebrating its 71st Republic Day this year. We’re all set to begin the new year on this note and have some amazing artists coming up this year.”
The hip-hop duo MASSQLINE & JATIN are popular for fusing elements of hip hop, rap and rock in their music where, MASSQLINE contributes to the rap and flow in their music, while JATIN brings out the rock element.
About Mass Appeal India
Based in Mumbai, Mass Appeal India is the first global extension of the Mass Appeal brand, a multi-media entertainment platform dedicated to amplifying India’s burgeoning hip-hop culture on a global scale. In partnership with Universal Music Group, Mass Appeal India signs and collaborates with the brightest stars from India’s fastest growing music scene and works with brands and content creators to connect India’s unique culture with a worldwide audience. Hip hop artists and rappers can send across their unreleased original song demos for consideration to AandRIndia@umusic.com.
Warboy x DEVM, winners of Red Bull Spotlight 2019, have released the first single off their upcoming debut album, Out of the Blue. Titled Ek Chhoti Si Umeed, the track is available across all streaming platforms and accompanied by a music video.Watch the video here: www.redbull.com/in-en/videos/warboy-devm-ek-chhoti-si-umeed
In June last year, the duo – Ashutosh Rai aka Warboy and Devam Pandey aka DEVM – went up against finalists from nine other cities across the country at the national final in Mumbai, before being selected as the winners by a jury consisting of rap groups Seedhe Maut, Swadesi and Dopeadelicz.
“It was really fun to see all the new rappers and what they can do not just with the mic, but with the crowd, too. You don’t get to see that often. Warboy and his producer really had a great chemistry going on stage. Warboy’s delivery was really impactful the energy they brought on stage was unique. Loved that,“ said Seedhe Maut, of the duo’s performance at the national final.
As a result, they were given the opportunity to record their full-length album at a professional studio – working with Bixtel, a young producer from the US – a music video and a short documentary on their journey, produced by Red Bull Media House.
Says Warboy, “It has been a great experience overall and I’m happy with the way the album turned out. Working with Bixtel was a good experience. There were language barriers, but we managed to overcome them – we wrote down the lyrics of the songs, translated them to English and then explained the emotion behind the songs to him. I’m happy with the way the album has turned out and it has been a good experience overall. In 2020 I’m hoping to do a lot more work – I have been experimenting with new things, trying to work on my existing skills and learn new things as well.”
Giving India the biggest pop song, ‘Naagin’ last season, the gorgeous Aastha Gill is all set to release her new peppy dance number “Hermosa”; collaborating with D Soldierz for the first time. The Video of the song will also feature actor and model Aashim Gulati of Hotstar’s “Hostages” fame along with Aastha Gill and D Soldierz, originally known as Punjab hip-hop artistes Lion and Xash. Directed by Sneya Shetty and written and composed by D Soldierz, this song was shot in Mumbai over 2 days.
“Hermosa means beautiful in Spanish. The song is about a mysterious beautiful girl who represents multi culture and cities. I am so thrilled on finally collaborating with my buddies Lion and Zash (D Soldierz) and my label Sony Music. And it doesn't end here, I also have Aashim Gulati, and together we promise to keep you grooving” Aastha said.
“We know Aastha since long, but this is the first time we have collaborated, and we are so excited we finally got a chance to do this. We are thankful to Sony Music and Aastha for making this happen. Who knew all those endless chill sessions in the studio and future discussions with AG would lead to such an amazing fun collab! We are confident the music lovers will enjoy watching this fun colorful video that releases today”, adds D Soldierz.
"When I was offered the song, I immediately knew that it is going to be massive because of its fun and peppy vibe. We shot the entire song in Mumbai. It was a tight 2-day schedule without enough time to even sleep but I enjoyed every bit of it," said Aashim.
Renowned singer Dr. Anamika Singh of Amethi collaborated with Zee Music to give the world a wonderful saga of the return of a loved one, in her latest single called “Piya Hain Padhare”. The music launch took place at the Airport Taj Hotel’s Imperial Room on 18th January in Mumbai. The evening was graced by some of the biggest musicians and artists like Anoop Jalota, Ismail Darbaar, Raj Pal Yadav, Ustad Ahmed Hussain, Ustad Mohammed Hussain, Sameer Anjaan, Gajendra Singh, Manoj Muntashir and many more.
Anamika’s passion for music has been from a very young age and persuaded her to curate a sentimental tune. Not only does she hold a doctorate in the field of music but she has also been exhibiting her talent at prestigious music conferences and programs across the globe for the last 19 years. The song highlights her magical vocals and emphasizes her impeccable knowledge in musicology and rhythm. She has been on the forefront to reflect the rich musical heritage of North India with several songs in Hindi Film and TV industry. She has also voiced over 45 music albums with reputed music companies like Zee Music, T-Series, Venus to name a few.
The song “Piya Hain Padhare” focuses on the institution of marriage. The song is written by Rashi Maheshwari and composed by the very talented Ajay Jaiswal. The video is shot around the concept with wonderful characterization and brilliant performances by Nawab Ahmad Faizi and Sakshi Maggo.
On the Day of the Launch, Dr. Singh said, “I am very happy with the way the song has turned out and I had a wonderful time connecting with such talented individuals. I am incredibly thankful to my fans whose love and blessing has got me to this point. I also believe God has been really kind to give me this amazing platform to connect with people through my music. I hope people love the song and cherish it for years to come”.
To listen & subscribe to this song "Piya Hain Padhare", you can search Youtube’s Zee Music Page
Bengali music sensation Madhu B, formerly known as Madhubanti Bagchi is all set to woo hindi audiences as she released her debut independent single ‘Bhool Ja’ . The track, penned and composed by Siddharth Bhavsar was released on January 8th on Indie Music Label. Interestingly, it was a chance encounter on a radio show that led to ‘Bhool Ja’. Madhu B was on ‘Indie Hai Hum’, a RED FM show that encourages independent music and artists, hosted by the genre’s poster boy Darshan Raval, when she happened to meet Mr. Naushad Khan, MD, Indie Music Label and the two decided to collaborate on the track.
“ ‘Bhool Ja’ is a lovely track and Madhu B has such a distinct voice that we had to work with her” says Naushad Khan of Indie Music Label. He goes on to add “She has sung some of Bengali music’s biggest hits in the recent past and we thought she must debut with her hindi single. Bhool Ja just fell in place after we met at Red FM’s Indie hai Hum show.”
Link - https://youtu.be/6Lad8HrqQYU
There are no shortages of festivals around the world, but the largest Asian Music Festival, Sunburn stands tall among the rest as one of the best experiences imaginable. Blending the world of fantasy with powerful dance music all while playing host to a crowd that is full of diversity, this festival is truly iconic.
While day one at Sunburn Goa 2019 was nothing less than captivating, day two of the largest Asian music festival turned out to be a haven for music lovers as they congregated in massive numbers. Recuperating from the festival hangover from day one, festival goers had enough motivation to make it to the second day.
What started as a relaxed Saturday on the sunny sands of Vagator with performances by Candice Redding, Siana Catherine and NDS in the afternoon was soon succeeded by a thumping evening with eclectic performances by Jetfire, Ellie Prohan and Ritviz.
This time the Solaris Stage hosted label showcases by Senso Sounds and Suara & Vivrant. Brimming with ambient vibes, festival goers were in for a toxic treat as Coyu, Arjun Vagale, Oliver Huntmann, Coyu, Andre Winter, Sequ3l, Priyanjana and Setoc Mass dished out some trippy techno mayhem. On the other hand, the Psychedelic Circus Stage featured names like Space Cat, Xerox & Illumination and Designer Hippies who delivered some hardstyle tunes with the untired audience.
The Main Stage hosted by Mc Haits and Mc Noizee saw EDM mainstay Fedde Le Grand live up to his legacy and showcased some exceptional talent as he pumped up the audience with his signature sound of electronica.
Australian Grammy Award winning producer Flume’s maiden appearance in India was greeted with a roaring applause as he turned the entire scene into a dance party scenario with fans shouting out the lyrics and swaying to the music. The balance between current and older songs kept his more recently acquired fan base engaged, without leaving long-time fans feeling short-changed. He seamlessly transitioned between songs, being sure to include crowd pleasers like “Holdin On”, “Tennis Court”, “Friends”, “High Beam”, “Never Be Like You” and “Say It”. The lighting and backdrop were synchronized to the beat drops, drums, and melodic changes flawlessly. Behind him ran animations with graphics illustrating the lyrical components of his songs. The futuristic-looking visuals in combination with the fluorescent lighting transported the audience to a captivating and intimate environment.
Filling the arena with flames, fireworks and a laser light show, one of the night’s highly anticipated acts was The Chainsmokers. The buzz of the audience’s chatter grew to a deafening roar as the duo appeared on the Main Stage, flares held flaming over their heads. Their fervent stage presence somehow managed to outshine the audience’s excitement for the evening as the world’s biggest dance-pop duo launched into their set. The “Closer” and “Paris” hitmakers seemingly brought everything they had to the performance, assembling a lavish stage show that wound through highlights of their discography.
Karan Singh, COO, Percept Live states, “Day two was nothing less than phenomenal! This year we outdid ourselves and saw a 30% increase in footfalls. It was an emotive moment to witness the dedicated passion and love of the fans. We believe in a commitment to create a reality that relates positivity with music. We are certain the power-packed line-up for day three will set a precedent for this year’s edition.”
With an incredible line up and a range of fun adventurous activations around the massive festival zone, the audience surrendered to endless memories of brilliant music and an evening filled with remarkable vibes on day two.
Sunburn Goa 2019 is curated by Percept Live in association with Klassique Events Goa. OPPO Sunburn Goa is presented by Kingfisher and Magic Moments, and co-powered by Skybags, Fast Track, Toyota, ZEE 5 in association with boAt, SpiceJet, Cred, Jameson, Break The Beard, Dairy Milk Silk and Snapchat.
What is the recipe to a successful festival? Music to appease the soul, food to satiate the body, experiences to stimulate the mind, and the best company to create memories for a lifetime. Sunburn Goa 2019 which has been putting India on the global map since 2007 ticked all the right boxes. Geared up for its ultimate homecoming, this year the 13th edition of the largest Asian Music Festival saw enthusiasts of music from all around the country make a beeline for Vagator to surrender themselves to an all inclusive and immersive experience like never before.
As festival goers dressed in their swankiest best, glided through the sea of almost never-ending fans to revel in India’s festival giant’s annual festivities, they were welcomed by the familiar optimistic vibe, as they enthusiastically waited for their favourite artists to kick-start the biggest party of the year.
With stellar production, six massive stages, assorted adventure zones, a lively flea market, a lip-smacking food zone and a dynamic camping site; the festival was truly an embodiment of the ‘Live, Love, Dance’ philosophy of the festival.
Aside from their outrageous yearly line-ups, India’s Sunburn is undoubtedly one of the premiere festivals in the world because of their dramatic and surreal themes. The theme is not only one of the most crucial components to any festival goers experience during Sunburn, it’s their way to escape and get lost in a world other than their own. This year the focus was an old school carnival theme with the festive freakishness at its’ peak. With a circus like leitmotif, the festival was aesthetically very captivating with mammoth size jokers, elephant heads, sun cranium and ornately decorated manuscripts capturing previous editions stage names such as Dance Garden, Dance Temple, Empire Of The Sun and Space Station. The Main Stage, over 350 feet large, lit up by over 50,000 sq.ft of LEDs complete with pyros, SFX, lighting, confetti’s and installations
The festival line-up left the audience spoilt for choice. Performers were well-placed with regard to both location and time slots ensuring no issues of claustrophobia or crowding as fans moved from one stage to another.
While unstoppable British producer/songwriter Jonas Blue helped festival goers tick must-hear songs from their bucket list with his anthemic pop performance covering hits like “Mama”, “Rise”, “Fast Car” and “Perfect Strangers”, young Belgian prodigy, Lost Frequencies dished out thumping deep house with “ Are You With Me” and “Like I Love You” as the stage’s pulsating energy radiated into the audience . From Belik Boom, Ma Faiza, Laughing Buddha on the Psychedelic Circus Stage to international names like Kryoman, Blackout, and Progressive Brothers to local gems like Greff, Shiva Manvi, Teri Miko, Zenith, Zephrytone, the first day of Sunburn 2019 had it all!
To commemorate the festival’s decade plus inning, the brand-new underground music venture, the Solaris Stage hosted label showcases by Sin City and Vivrant with acts like Hosh, Jeremy Olander, Khen, Anish Sood, Ana Lilia, Marino Canal, Pierre Ravan and Greenage.
The closing act of the day, multi-platinum French music producer, DJ Snake played a set with his ultimate anthems and classics amidst a barrage of LED panels, strobes, pyrotechnics, fireworks, CO2 cannons, and lasers and sure did captivate the festival goers in full fist-pumping euphoria. Greeting the fans with 'Namaste', jumping onto the console to wave the Indian flag and dishing out crowd pleasers like “Loco Contigo”, “Taki Taki”, “ Turn Down For What” , “Middle” , “Lean On”, “Magenta Riddim”, “Let Me Love You”, “A Different Way” amongst others – he lethally wrapped up the night of day one at Sunburn Goa 2019.
Karan Singh, COO, Percept Live states, “We witnessed an overwhelming response to our ultimate homecoming and this truly supports our legacy as pioneers in the dance music festival industry. Our utmost priority was delivering a safe festival experience of a lifetime to our fans. On top of the fairy tale type setting that hosts massive, immaculate, jaw-dropping stages that come to life; meticulous planning, love, and pure intentions are what paves the way to the success of Sunburn events. It’s not just a couple of stages with a few artists. It has evolved into a cultural phenomenon, it’s almost like a piece of art. Sunburn is really a next level festival.”
Day one gained momentum quickly with the finest artists appealing to the country's millennials through assorted dance music genres. It served as a hotspot with an eclectic mix of fashion, music, gastronomy, adventure and much more. While day one was a magical mix of breath-taking production, choreographed acts and a phenomenal line up of artists, day two promises to be even bigger!
Sunburn Goa 2019 is curated by Percept Live in association with Klassique Events Goa. OPPO Sunburn Goa is presented by Kingfisher and Magic Moments, and co-powered by Skybags, Fast Track, Toyota, ZEE 5 in association with boAt, SpiceJet, Cred, Jameson, Break The Beard, Dairy Milk Silk and Snapchat.
Sunburn, a Percept Intellectual Property, is India’s iconic music festival - an eclectic mix of music, entertainment, experiences, and celebration. Sunburn is all set for its 13th season that will be held from December 27th to 29th, 2019 at Vagator Goa. Here is an exclusive interview with Karan Singh, Chief Executive Officer, Sunburn Global. He shares some exciting insights of Sunburn’s 13th season coming up this year.
How does it feel on reaching the Milestone of your 13th anniversary?
It’s a surreal feeling to reach the 13 year anniversary milestone. Sunburn was one of the first Intellectual Properties we launched in 2007 and has come a long way since then to become India’s leading on ground Youth Engagement platform today. We stayed connected with our audiences and kept shifting the needle depending on how consumer tastes kept evolving. Over the years we constantly innovated, experimented, re-invented and introduced new formats recognizing the potential of Sunburn across the country. From a fledgling singular festival in December, we multiplied our formats to reach a diverse geographical footprint across cities.
It’s a wonderful feeling of pride and gratification to look back on Sunburn’s dynamic 13 year journey and see the many amazing milestones achieved including the fact that Sunburn stands tall amongst the top 3 attended global music festivals; ranked amongst the top 5 music festivals across all Social Media platforms globally; classified as the No. 1 youth platform in Asia; and India’s leading Live Media Asset.
How excited are you on returning to Goa - the birthplace of Sunburn?
Goa is Sunburn’s home and it’s a fantastic nostalgic feeling to witness Sunburn Festival’s homecoming after a long gap of 3 years. We left Goa with a very heavy heart in 2016 and missed Goa every moment. We tried really hard to recreate the magic of Goa across other locations, however Goa is Goa....unmatched to any other destination. It’s impossible to re-create the Goa magic anywhere else. And Sunburn is as Goan as the Goans! It started in Goa 12 years ago, and grew right there. Now that Sunburn has reached a threshold of mega recognition globally, we owe a major chunk of its success to Goa. We are super thrilled to be back home.
How will this year’s Sunburn be different from other years other than the artists?
The biggest shift is the venue….we are back in Goa, the birthplace of Sunburn. Any festival in sunny Goa is bound to be enjoyable given the abundance of sun, sea, sand and happiness.
We have teamed up with W Goa to introduce a unique luxury experience called ‘THE LOUNGE’ which will offer an indulgent experience for those looking to take the Sunburn VVIP experience to the next level. Discerning globetrotting music aficionados can now enjoy ultra-luxury, comfort, customized service, curated F&B experiences, premium beverages and insider access to all the Sunburn Pre- and After-Parties at Rockpool, W Goa.
Sunburn Goa will also present India’s largest onsite Camp, thus expanding the musical adventure vibe beyond just the festival. On par with any international music festival campsite, the Campsite will feature a mix of adventure activities including bonfires, barbeques, a 24/7 marketplace, a travel desk, a dedicated bar, multiple workshops, exciting leisure and activity zones.
The Festival will also host over 30 F&B stalls to cater to diverse tastes apart from the a-la-carte restaurant. RFID cards will enable a 360-degree cashless experience at the Bars and Festival attendees can also avail pre-booked meals.
Sunburn will offer a mind-boggling mix of recreational activities to keep everyone happy - be it bungee jumping, wooden bouldering, ferris wheel rides, beach volleyball, soapy football, zipline, mechanical bull, rock climbing, special fire spinning acts, yoga and zumba workshops, tattoo stalls, or more – there's something for everyone!
A slew of After Parties post 10 pm at multiple venues around the festival site, with a wide range of artists performing till 3 am will keep fans engrossed. Sunburn After Dark will leave festival goers spoilt for choice with manifold options to choose from.
Sunburn attendees can look forward to great discounted services and customized packages from all our partners and sponsors. Fans can enjoy the ultimate cashless experience with the tech-equipped Sunburn Smart Band, which will allow them to avail entry into the festival zone, purchase F&B and merchandise at the festival without the hassles of carrying credit cards or cash. As an added perk, guests can attain huge discounts on food, drinks and liquor that are ordered between 1 and 3 pm happy hours at the festival
To top it all, to commemorate Sunburn’s successful 12 year innings we have introduced a brand new underground music venture variant called ‘SOLARIS’ which will showcase a range of exquisite underground international and home-grown house and techno acts on two dedicated stages from 27th to 29th December 2019 at Sunburn Festival in Vagator Goa. Techno innovators, Cuban-American DJ/producer, MaceoPlex and 5 time DJ Award winner Chilean-Swiss DJ Luciano will will be making their India debut at the SOLARIS stage and will be joined by Oliver Huntmann, Jeremy Olander, Coyu, Hosh, Andre Winter, Anish Sood, Ana Lilia, Marino Canal, Shaun Reeves, Sequ3l, Priyanjana, Idriss D and Khen.
Will Sunburn be a Festival for EDM Music only or add genres like Bollywood in the future?
Percept Live is an umbrella for Live Media Assets that spans many diverse genres of music and activities. Our flagship Intellectual Property ‘Sunburn’ is focused primarily on the EDM genre.
But given the diverse tastes of our audiences pan India we have designed multiple products exclusively targeted at each audience segment and music genre. We have a Bollywood Dance Music IP called “Bollyboom” which has witnessed phenomenal success through 2018 and 2019 with leading artists like Guru Randhawa, Diljith Dosanj, and other popular Bollywood music talents rock the nation at every show. Bollyboom caters to the larger TG of Bollywood music lovers and takes the Bollywood experience to another level with consumers via amalgamation of Bollywood music, dance, SFX and a host of other experiential offerings which ensures that visitors get an entire 360-degree Bollywood experience and an opportunity to take back home a slice of Bollywood.
We also have Eat Play Love (EPL) - a city food, fashion & music festival which showcases multi genre artists; the FLY Music Festival which has featured the iconic ED Sheeran last year. At Percept Live we shift the needle and curate our offerings basis what’s trending and popular with our audiences over time.
Now you have achieved to be one of the largest music festivals in the world. When do you plan to be one of the biggest Event Companies in the world like Live Nation? Live Nation promotes, operates & manages ticket sales for live entertainment shows which includes owning and operating entertainment venues as also managing the careers of music artists. Venue Management is not a space we intend to get into, and Artist Management is a business we exited out of a few years ago given the complex dynamics of the business in India.
The Bombay High Court vide order dated 27th November, 2019 has reserved restaurants, pubs and hotels, cafes, bars and resorts across the country from playing popular copyrighted songs in their premises without making payment to PPL (Phonographic Performance Limited) and taking a license giving copyright permissions for the same from them. This applies to all usage of music including on Christmas and New Year's eve.
The order was passed wherein venues will have to pay a licence fee in response to a petition filed by Phonographic Performance Ltd (PPL) music licensing body. PPL India owns and / or controls the Public Performance rights for over 340 Music labels with more than 3 million international and domestic sound recordings.
PPL India represents some of the largest record labels including Saregama, Super Cassettes (T Series), Sony Music, Universal Music and many more who have granted PPL the rights, by virtue of assignment and / or exclusive License Agreements, to collect license fees for public performance, basis under relevant sections of the Copyright Act, 1957.
Any violation of this order shall invoke contempt proceedings against such establishments.
This pan India HC order is a relief for PPL and other copyright owners and ensures that every user plays music by the rules!
VYRL Originals exclusively signs the very talented Punjabi Singer R.S. Chauhan for their non-film music repertoire. VYRL Originals is all set to end the year on a high note with R.S. Chauhan’s heartbreak Punjabi song ‘Kol Rakh’.
Written, composed and sung by the very talented R.S. Chauhan, this track is for all those who simply forget to communicate to their loved ones and end up hurting them in a relationship. The song depicts the feeling of a lover to keep your loved ones close to you & holding on to them in all situations of life.
The video stars R.S. Chauhan, the gorgeous Gima Ashi and is directed by Robby Singh in the picturesque locations of Armenia. VYRL Originals has always endeavored to bring out fresh content and talent and they have been instrumental in building the category and culture of non-film music in India.
Speaking about his first VYRL Originals song, R.S. Chauhan shares “I am super delighted to be a part of the VYRL Originals family and excited for my endeavours with them. Kol Rakh is a smooth, sad, romantic, love story which carries a beautiful meaning. This song is the biggest release of my carrier till date. Gima, is also super stoked about this song as it’s a different experience for her as well. The song is appreciated by everyone and I hope the audience to love it too.”
Speaking about the new release, Vinit Thakkar, Senior Vice President, Universal Music India & South Asia, shares, “Very seldom does one find a unique voice like R.S Chauhan. His clutter breaking sound makes him a promising artist and the one to watch out for in 2020. We are glad to welcome him to the VYRL family…”
About R.S Chauhan:
R.S Chauhan started training as a vocalist at the age of 16, and though from Canada originally; now resides in India. R.S Chauhan is heavily influenced by hip hop music as well as Folk Punjabi music and both genres of music are clearly emphasized in the “YOYO” release. Alongside his mentor Ikka, R.S Chauhan regularly performs live, wowing the audiences with the versatility and power of his vocal ability. The journey is just beginning for the star that is R.S Chauhan.
VYRL Originals – An EMI Records India Property:
VYRL Originals is Universal Music India’s platform dedicated to promoting and building the category and culture of non-film music in India. VYRL Originals is India’s first artist-focused platform and has been instrumental in introducing and developing some of the finest talent in the country. The artist-first and integrated approach with some of the finest marketing innovations across different releases has been the driving force of making VYRL Originals the most desirable music label for the artist community.
Abhay Jodhpurkar, an ingenious and brilliant playback singer, renders his harmonious voice for the track “Sapna Hai Sach Hai” for the most highly anticipated movie of the year “Panipat”, alongside the phenomenal and breathtaking singer, Shreya Ghoshal.
Hailing from Madya Pradesh, Abhay Jodhpurkar has always been diligent and relentless when it came to pursuing his career in music and received immense recognition for his songs “Moongil Thottam” and “E Sanje Eke Jaruthide”. After debuting in the Bollywood industry in 2018 with “Mere Naam Tu” for the movie Zero, Abhay Jodhpurkar is back with a sparkling track “Sapna Hai Sach Hai” for the movie “Panipat”.
“Sapna Hai Sach Hai” is a romantic single penned by the maestro Javed Akhtar and composed by hit duo Ajay-Atul. Abhay Jodhpurkar was flabbergasted to learn about this opportunity and that he would be recording this track alongside the legendary Shreya Ghoshal herself! His passion for the craft and love for music shows and hits the right notes in the track.
Ecstatic about his new track Abhay says, “This song has got much more to it than just romance. If you listen to it carefully, you'd realize how intensely cathartic music is!
I was scared to death while dubbing because I was lending my voice alongside the Goddess herself! But Ajay dada comforted me throughout the recording and kept helping me grab on to the correct sentimental value of the song!”
Speaking about the launch of the song, Sagar Gokhale COO of Qyuki Digital says, “Abhay has left his mark in the industry by lending his voice to the movie Zero. Sapna Hai Sach Hai is a phenomenal track and is sure to be welcomed by the audience. We wish him all the very best!”
About Qyuki Media:
Qyuki is a multi-platform media network across digital, live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur. The Company uses proprietary technology and analytics to discover and promote digital superstars and manages the end to end value chain for them across traditional and new media platforms. They have launched several premium IPs like ARRived a singing talent hunt show, Jammin’ in the second edition- celebrating music, where legendary Bollywood composers and India's top internet youth icons collaborate to create original tracks. Fronted by legendary composer and maestro AR Rahman, Bollywood biggies such as Salim Sulaiman, Clinton Cerejo team up with digital stars Darshan, Gajendra, Ritu Agarwal Shraddha Sharma, and others. Recently they also launched NEXA Music with India’s leading automaker Maruti.
In the ranking by YouTube India, Qyuki had two of the top 3 fastest growing channels in the country while on Facebook, its' managed talent FunkYou grew over 1000x to 6 MILLION fans in one year. Qyuki prides itself on being a creator-focused company with Gajendra Verma, Darshan Raval, FunkYou, Shraddha Sharma, Motorbeam, and AutoCar India being some of the largest digital brands managed by Qyuki. The Company's Agency business has also executed some of the largest branded content projects with clients like Coca-Cola, Olx, VW, Mercedes-Benz, Colgate, Money control amongst others.
TikTok, world’s leading short format video platform, launched a new campaign #MyJourney which has been trending on the platform, since its launch two days ago. The campaign with a unique and easy to use template, has received a lot of love from celebrities including Sidharth Malhotra, Madhuri Dixit Nene, Sunny Leone, Guru Randhawa, Virender Sehwag, Urvashi Rautela, Milind Gaba, Arjun Kanungo, Karanvir Bohra, Jay Bhanushali, Mahi Vij, Shivangi Joshi, Aditi Bhatia who have posted videos using the new feature. The campaign has garnered more than 1 billion views within two days!
The challenge allows users to upload five photographs from different stages of their life and TikTok creates a video montage that identifies the evolution of one’s face, in a progressive formation effect. #MyJourney has received love from over 500k users who are taking to the platform and posting videos using the new template.
With a phenomenal response from TikTok users, the campaign has received over 1.5 million videos till today and the trend only seems to be starting! You can also join in the fun and create an unforgettable video with these simple steps. Begin with opening the TikTok app, click on the ‘Plus’ icon at the bottom of the landing page, select the "Photo Templates" option, choose “My Journey” and upload five photographs, and TikTok will create a memory that will last forever!
VYRL Coverstar is a unique initiative by VYRL Originals that bridges the gap between aspiring artists to the music stalwarts from the fraternity and with its every edition, VYRL Coverstar only gets bigger and better. In its most recent, (4th edition) VYRL Coverstar saw participation of more than 2000 digital entries, breaking the record of its previous editions. The judges of the VYRL Coverstar #Intezaar edition namely, Mithoon, Mohit Suri and Asees Kaur who are also the makers of the recent VYRL Originals track – Intezaar, handpicked 12 worthy finalists to come and perform live in front of them. The jury also included Mr. Vinit Thakkar, label head of VYRL Originals on the judging panel.
VYRL Coverstar – Intezaar edition was hosted at PVR, Juhu Mumbai on 10th Dec where the finalists - Gucci Singh & Jasraj Singh, Maadhyam, Srushti Barlewar, Anurag Mohn, Sourav Dutta, Keerthana V., Harpreet Kaur, Mohammed Saleem, Sanish Nair, Nidhi Hegde were flown in from across the county wherein one of entrants, a 12-year-old talented boy, Shivam was found by Red FM from one of his singing video on the streets of Delhi that went viral.
Each finalist performed on 2 tracks and enthralled the audience with their breathtaking renditions of the songs. Harpreet Kaur, from Bareilly, stood out amongst all the finalists to become the winner of the #Intezaar edition of VYRL Coverstar. The evening ended on a high note with Mithoon and Asees’s surprise performance leaving the crowd spellbound.
Talking about the finale of VYRL Coverstar, Mithoon shared, “The grand finale of VYRL Coverstar has been the most a unique experience for me because as a composer I have put out so many songs, but once I finish a song I just move on to the other because of which there are a certain isolation and disconnect that comes between me and my songs. But here I am back to my song Intezaar after I put it out which has been there for more than a month. And I was delighted to see people come and perform for us from all over the country. We got to know that there were more than 2000 entries that came for this and to see the best 12 of them live who interpreted the song in different ways, to hear what they felt, what they thought about each line and put it out, it was very -very refreshing for me as a musician and that's why I couldn't hold back and I just picked a moment and jumped on the stage and I joined the musician team and I played it myself. I think Vinit, Mohit, Asees and I had a great time.”
Talking about VYRL Coverstar – Intezaar Edition, Mohit shared, “I had a great time watching all 12 finalists perform their versions of Intezaar, each being unique in its own way. There are very few platforms like this that exist in our country that gives opportunities to budding musicians to showcase their talent in front of artists. I am happy that I was a part of this awesome evening that celebrated music.”
“This was such an incredible experience, all the contestants sang really well. It is a great opportunity for budding artists to sing in front of Mithoon Sir, Mohit Sir, and Vinit Sir and such opportunities come very rare and it was very evident that all the finalists put in their 100%. I had a great time watching each of their Performances as they were so amazing. This edition of VYRL Coverstar was truly bigger and better”, shared Asees Kaur.
Speaking about the 4th edition of VYRL Coverstar, Vinit Thakkar, Senior Vice President, Universal Music Group India & South Asia shares “It has been a humbling experience to see VYRL Coverstar grows over its four editions. We are glad to have created this platform that bridges the gap between scores of aspiring musicians and their favorite artists. With every edition, VYRL Cover Star has consistently grown in terms of number of and quality of participation and the Intezaar edition has comfortably surpassed all the previous benchmarks. I am thankful to my fellow jury who have patiently gone through over 2000 entries and to our partners who have helped us grow VYRL Coverstar exponentially.”.
Actor Ranveer Singh and filmmaker Navzar Eranee’s music label, IncInk Records, dropped its first club mix- MOHABBAT NUKA’s BHAND MIX, written and performed by Kaam Bhaari. Mohabbat is a track close to all our hearts at IncInk - a beautiful song about love dedicated to the lover in which Kaam Bhaari captures the ecstatic nature of love with the highs and lows of the experience.
Taking it up a notch NUKA takes you on an unexpected dance adventure with twists and turns all that started ONE NIGHT IN BERLIN! While Mohabbat hits 3 million+ views we celebrate the only way we know, a boogie on NUKA’s BHAND MIX!! The track went live at 4.20 pm today (9.12.12/Monday), a little tongue and cheek -just how we are at IncInk. Expression is limitless, don't take yourself too seriously and enjoy the moment which is now.
NUKA aka Anushka Manchanda - "Mohabbat is one of my favourite tracks that we’ve produced at IncInk. Of course, I dig all the stuff we’ve done, but this one for under my skin in the most beautiful way. One night in Berlin I was about to start work on something else, but this song was playing on a loop in my head, so I decided to have some fun. I had no agenda, no plan, but what I had lots of was feels. When I was naming the track, I had a moment of hesitation. Calling it a ‘bhand’ mix. Is it juvenile? Then this thought. What’s true is true, and if there’s one thing we do. It’s being honest about our art and ourselves. I was pretty bhand when I wrote it, so here it is. Served straight up, no adulteration. My bhand mix for one of the best love songs I have ever heard."
Kaam Bhaari aka Kunal Pandagle adds "Our track Mohabbat is very much close to my heart. I feel like dancing to the rhythm of the bhand mix"
Yauatcha, a dim sum teahouse offering modern Cantonese cuisine, that is one of the common celebrity hangout places in Mumbai recently completed 8 years and decided to celebrate this event in a fun and folly way for a good cause. Adding to this intention, Devraj Sanyal (MD & CEO, Universal Music Group India) and Romil Ratra (CEO, The A Club) came together to host ‘The Bitter Bartenders’- a battle of re-creating cocktails. The idea was to donate the proceeds towards a noble initiative wherein 20% of these cocktail sales was contributed towards the ‘The Dharavi Dream Project’- a hip-hop school for the talented underprivileged children .
Over a splendid evening of fun and fruitful banters, Devraj Sanyal and Romil Ratra battled hard to re-create cocktails in their own unique way from the ‘Infusion List’ created by them which lead to sales of over 300 cocktails in a night. The constant cheering for their favourite bartender and the excitement of the audience to taste the home infused cocktails elevated the level of enjoyment on this occasion which would decide who amongst them deserves the title of the ‘The Bitter Bartenders’. Keeping the enjoyment and laughter intact, this event also worked towards a societal cause.
Speaking about the overall initiative, Devraj Sanyal, MD & CEO, Universal Music Group India and South Asia shares “It takes a mighty will to give back. It takes an army of genuinely good people to come together, to make that will a reality. When I see a will and a way with the people I love & respect most, working towards a cause that’s closest to my heart, its simple work. I want to say thanks to my old mate Romil for standing shoulder to shoulder all evening, Karyna for hosting us and giving away all the profits of a night to support deserving underprivileged talent. There is no better feeling in the world than to earn the money that you give to a cause by doing something that’s completely out of your comfort zone”
Highlighting the association and the cause, Romil Ratra, CEO, The A Club shares “I saw a bunch of like-minded people come together and support a cause that the people that matter to me care about, if that's not the best way to spend an evening ! I don't know what is ! Winston Churchill was right when he said “We make a living by what we get. We make a life by what we give.”
Sharing insights on the evening, Dolly Rateshwar, Co-founder, The Dharavi Dream Project shares “The shares “Passion and Purpose went hand-in-hand at this event. It was overwhelming to see good folks like Devraj Sanyal, Romil Ratra and Karyna Bajaj celebrating one of their important milestones and having "The Dharavi Dream Project" as the charity partner on-board for the authentic work we do. 20% of the event proceeds came to the trust for further enhancement of the after school of hip-hop. The only thing I want to highlight is people like them make the decision to donate with their heart than justify it with their head.”
Speaking about the evening, Karyna Bajaj, Executive Director, KA Hospitality Private Limited shares "Yauatcha as a brand is all about fuelling connections, over delicious food and drinks. As we were completing 8 years in Mumbai, we decided to do something different, and we thought it was best to do it with two people who are passionate and love the brand just as much as I do. We also wanted to support a good cause, and give back to the society in a typically fun Yauatcha way".
Regarded as one of the largest youth festivals of Gujarat, Blithchron is back with full zeal and fervour with an experience like never before. Blithchron, being organized by IIT Gandhinagar on the 1st and 2nd of February, promises to bring to the audience a completely immersive experience with a symphony of dance, music, art, drama, and a whole lot of other activities.
IIT Gandhinagar is known for being one of the most culturally diverse and inclusive campuses in the country witnessing huge participation in its different events. Blithchron, being the biggest event of IIT Gandhinagar, year on year, promises to take forward this idea to put together an experience loved and enjoyed by all. Blithchron gives you a platform to showcase your talent to the world with its numerous events ranging from dance, music, drama, to fashion show, gaming, and debating. We have hosted several performances in the past by many famous artists including Nucleya, Miss Tara, Pentagram, Lagori and Ayushmann Khurana.
Some of the notable events being organized this year include Panache, the fashion show, String Theory, the battle of the bands, Antaragnee, the street play competition, Synchronize, the dance competition, Euphony, solo/duet singing competition, Skirmish, LAN gaming, Lenz Law, the photography competition, and so on. With such diverse events, you have a chance to participate and win exciting prizes.
In addition to these highly competitive events, Blithchron doesn’t shy away from putting together a range of fun activities for its audiences. This year, activities include a quiz on Harry Potter and F.R.I.E.N.D.S along with Archery, Paintball, FootPool, and Body Zorbing. Blithchron believes in the philosophy of allowing people to just have a good time, away from all the stress and routine. This year, we are also hosting a Stand-up comedy performance, popular EDM artists and a live concert by The Yellow Diary. They are one of the fastest-growing bands of the country and have played in several big venues before, inviting exceptional crowd reaction.
Blithchron is derived from the words 'blithe-chronos' which means "time of festivity", and we bring to you exactly that. So, come with us on this journey to the unknown. Experience sensations in the deepest crevices of your brain and be a part of something that is bigger than all of us. Experience rejuvenation of the soul and the mind and prepare to be transported to a different dimension. Let Blithchron '20 take you to a high you’ve never experienced before.
Beck’s Ice Packaged Drinking Water recently announced the launch of their first ever music video in a catchy and relatable anthem that celebrates the camaraderie among friends. With a Bola Tha Na (I told you so) narrative, it centers around the light-hearted moments shared by friends, the Beck’s Boys portrayed by actors Pranay Pachauri and Rudraksh Thakur – and how every group has that one pal who, despite warnings, carelessly approaches a completely avoidable situation or outcome. Sung by Burrah with a special rap by Fotty Seven, it also features choreographer and actor Aadil Khan. The track with the relatable Bola Tha Na refrain is sure to resonate with millennials across the country. It is produced in partnership with Rusk Media.
The song opens in a celebratory set up, wherein three friends are attending an engagement ceremony of the protagonist’s ex-girlfriend. The heartbroken protagonist tries to win over the love of his life despite his group recommending against following the idea through during this engagement ceremony. The lover boy intervenes only to be slapped by the groom. The lyrics kick in as the friend approaches his pals, dismayed and in tears, while they are seen humming Bola Tha Na, Tu Sunta Nahi! (We told you so, but you never listen!). The video then goes on to showcase different scenarios depicting the protagonist’s life, with the Bola Tha Na narrative, relatable lyrics and foot-tapping rhythm at its core.
Throwing light on the insight behind this music video, Alexander Lambrecht, VP Marketing – South Asia, AB InBev opined, “With the ‘Bola Tha Na’ music video our objective was to take a differentiated approach in a humorous and relatable way, bring to life the camaraderie among friends and the fun, light-hearted moments they share. As a brand, we aim to unite friends, strengthen bonds and this video mirrors this very spirit. We collaborated with pop icons and artists to curate an engaging film that is sure to further strengthen our brand narrative.”
Echoing the excitement surrounding the release, rapper Fotty Seven shared, “Rap as a genre is associated with self-expression and deeply rooted in a strong sense of community. The concept of companionships and the simplicity of real-life situations depicted through an emotional, yet witty story-telling format is what intrigued me. I’m glad to have partnered with the brand for this project. In an extremely fun manner, they have managed to showcase the very essence of true friendships, and how we can overcome the most difficult of situations with friends by our side.”
Commenting on the launch, singer Burrah said, “It has been a great pleasure collaborating for this music video. This song is extremely special to me as the lyrics are so relatable without being overtly emotional. We all have that one friend in our gang, who never listens, and then regrets every decision made. I’m sure this song will strike a chord with the listeners and will be the next anthem honoring friendships across the nation."
A year on from release in solely physical CD format, Trikala by Simon Thacker's Svara-Kanti, the epic double album that set a new benchmark for intercultural collaboration, will finally be released on all major streaming platforms worldwide recently.
Universally acclaimed since its initial release, a winner of a Scottish New Music Award and described as "a class apart from anything one has listened to in very many decades” (World Music Report, Canada), Trikala is a complete and multi-layered statement by a Scottish composer and guitar virtuoso with a miraculously innate connection to the subcontinent. Major European world music magazine Songlines summed it up: “One wonders whether in a past life Simon Thacker was a Bengali itinerant Baul mystic musician or perhaps a South Indian master of the mridangam. Such is his grasp of the techniques and spirit of India’s disparate musical styles.”
Trikala sees the metamorphosis of Simon Thacker’s Svara-Kanti into a community of four different lineups (thirteen outstanding performers in all). These authentic and expansive musical laboratories each take inspiration from four aspects of the vast musical macrocosm that exists on the Indian subcontinent: Hindustani classical (north), Carnatic classical (south), Punjabi folk (west) and the Bengali mystical folk Baul tradition of both India and Bangladesh (east). Trikala also contains Nirjanavana, a stunning digital delay driven solo guitar tour de force with a Tamil inspiration that beguiled audiences on Simon’s recent solo tour of India. Finally, Simon dramatically reimagines Rabindranath Tagore’s iconic Ekla Chalo re and movingly transforms India’s “National Song”.
Trikala features ancient forms propelled forward to create a new musical future, as well as original creations that travel beyond East and West to genuinely create a third direction of itself. Hyper composition and instinctive improvisation are allied to a near-supernatural understanding between kindred spirits. With over 2 hours and 18 minutes of some of the most advanced intercultural music ever recorded, Trikala’s long-awaited worldwide streaming release brings a pivotal moment in the history of Indo-Western collaboration to the widest possible audience.
Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.