Amitabh Bachchan took to his Twitter page today to share the first song ‘Bacche Ki Jaan Loge Kya’ from Umesh Shukla’s upcoming film 102 Not Out and will reunite with Rishi Kapoor after more than two decades. Bachchan plays Kapoor’s father in the film.
The song features Big B persuading his son to write a love letter to his estranged wife and goes on to show Bachchan’s cheerful attitude as opposed to his son’s dour nature. Sung by Arijit Singh, this happy and peppy number is composed by Salim–Sulaiman and written by Hiral Brahmbhatt. The film revolves around 102-years-old Dattatraya Vakharia (Amitabh Bachchan), who lives life to the fullest and wants to break the record of oldest living man, which is held by a 118-years-old Chinese gentleman.Dattatraya wants to live a stress free life in order to become the oldest living man, but there is only one hindrance- his 75-year-old son Babulal (Rishi Kapoor) who has resigned himself to a life of old-age stuck in drudgery. Dattatraya now must find means and ways to change Babulal’s sad and grumpy demeanour so that he doesn’t become a deterrent in breaking the record.
@Bacche Ki Jaan Loge Kya @102 Not Out @Rishi Kapoor @Amitabh Bachchan @Arijit Singh @Salim–Sulaiman @Hiral Brahmbhatt
May 29, 2017, Mumbai:- Imara the celebrity fashion line for women’s ethnic wear conceptrulaized by Universal Sportsbiz Pvt. Ltd. and co-created by actress Shraddha Kapoor launched its first exclusive store at Grand Central Mall Seawood, Vashi, Mumbai. With this store there are 9 exclusive Imara outlets in India and plans are afoot to expand to other cities in the country.Spread over 835 square feet, the store offers more than …… designs, ranging from ethnic to fusion and showcases its latest and trendy SS 2017 collection. For any serious brand Mumbai is an important market in terms of brand positioning and sales. The commercial capital of India is also known for its keen fashion sense especially among the youth and Imara as a fashion brand has found high resonance with urban female youth in Mumbai thus necessitating the setting up of an exclusive store.
Anjana Reddy, Founder and CEO of USPL said that, “Mumbai’s large urban female youth population is fashion conscious and is always looking at trying something new. The steady growth in the retail segment and the immense popularity of brand Imara in Mumbai nudged us towards the opportunity to deepen the existing connect with our loyal customers. Since IMARA has a wide showcase in terms of product range from ethnic to fusion apparel, we expect this store will make us more accessible and bring us closer to our consumers.”
Commenting on this joyous occasion of the launch of the brand store, Bollywood sweetheart Shraddha Kapoor added, “I am excited that we now have an exclusive outlet for Imara in Mumbai. The Imara ensembles, the silhouette’s, fabrics and style have attracted the modern Indian woman who is willing to experiment and Mumbai is no exception rather it has always been a trendsetter. I am glad that USPL has made the right choice based on their deep understanding of the market and the target audience in Mumbai.”
The IMARA store promises to provide the urban female youth with an array of styles to try and experiment to their hearts content and that too at affordable prices.
Store Address: IMARA, Grand Central Mall Seawood, Vashi, Mumbai
IMARA is a contemporary rendition of the conventional. A modern Indian adaptation of classics, from once upon a time. Experimenting with ethnic designs, it offers a refreshing take on fashion, for the young and the stylish. A line of clothing for the new Indian woman; smart and independent, open and free.
Imara is co-created with Bollywood sweetheart Shraddha Kapoor and has been launched as a women’s ethnic fashion brand. It is conceptualized by Universal Sportsbiz Private Limited (USPL), an Accel Partners portfolio company, is India’s first celebrity commerce company.
Daughter of veteran Indian actor Shakti Kapoor, Shraddha debuted in 2010. Acting aside, Shraddha Kapoor is well known in the fashion circuit for her sense of style. Her natural grace and elegance lends itself to anything she wishes to be seen in. As a modern Indian woman and a true fashionista, Imara suits Shraddha Kapoor like nothing else, log onto http://imara.in/brand/
It was an occasion to revisit memories as cricket legend Sachin Tendulkar launched the trailer of ‘Sachin – A Billion Dreams’ recently. The auditorium was witness to the love that the master blaster commands as he was cheered and applauded after the first screening of the trailer. Also present at the launch were the director, James Erskine who had flown down from the UK specially to attend the trailer launch. The producer Ravi Bhagchandka of 200NotOut, and Shrikant Bhasi, Founder and Chairman of Carnival Group also shared the dias with Sachin Tendulkar and James Erskine after the screening of the trailer.
The chants of ‘Sachin, Sachin... Sachin, Sachin!’ from the trailer were still echoing in their ears as the MC Vikram Sathaye called the cricket legend to the dias to speak about the trailer and the upcoming film. As Sachin settled down to answer questions, he was joined by the director James Erskine, and producers, Ravi Bhagchandka, Shrikant Bhasi and Anil Thadani.
Answering the questions from the media, Sachin Tendulkar said, “This film has helped me relive the important moments of my life through its making! I remain a private person but realised that there is much I have not revealed or spoken about, to those who have been instrumental to my life and career, especially my fans. I hope the film will be yet another avenue for fans who have showered their love and blessings on me, to cherish the journey that we undertook together for over 24 years.”
Ravi Bhagchandka, the producer said, “Making this movie has been my pilgrimage! I personally am a huge fan of Sachin and it was Sachin who was my inspiration when I used to play cricket. My company’s name, 200NOTOUT is also dedicated to his highest score in ODIs. Sachin is dearly loved by all Indians as well by cricket fans all around the world. He has been an idol for three generations of cricket fans and continues to inspire! This film will give his fans who have watched his cricketing feats on the television screen, the opportunity to see Sachin on the big movie screen!”
The trailer gave the eager audience a hint of what the film has in store for Sachin’s fans. With glimpses of key scenes from the film showing moments of cricketing glory, personal moments, unseen footage from the dressing room and much more, the film promises to be every Sachin fan’s dream come true.
James Erskine, award-winning director of a number of international films on sports, took the audience through the making of the film. He said, “Directing the film was a wonderful experience! Coming from the UK, I knew that Sachin was a cricketing legend but even then, it was an eye-opener to see the adoration and respect that Sachin commands across the globe. Scripting his journey for the big screen involved interacting with Sachin, his family, his teammates as well as players from rival teams and others. Sachin is both gracious, and a perfectionist, and being able to make this film for the Indian people and many more across the globe was a true honour.”
Dr Shrikant Bhasi, Founder and Chairman, Carnival Group and co-producer of the film said, “We are glad and extremely proud to be a part of India’s first sports flim, and we are confident on the success of project Sachin: A Billion Dream. I've always been keen to the idea of bringing the marvel of Sachin on the silver screen with the legend itself making his big debut. Carnival Cinemas will make sure that the movie reaches audience all across the country across all strata, as Sachin is a phenomenon everywhere.” He further adds, “Carnival Motion Pictures intends to begin its innings in mainline content generation and distribution, with this being an amazing start. There are many more interesting projects in pipeline that we will announce soon in the next few weeks.”
The millennial is not just a different generation, they are a different breed. Unconventional choices, modern philosophies define them. And none other than youth icon Ranbir Kapoor can represent them better. Small wonder, he is the one revealing the new mantra of iconic brands Macroman M-Series and Macrowoman W-Series --- ‘LIVE OPEN’. A seething honest philosophy for today’s young generation who believe in breaking societal stereotypes and are comfortable in their own skin!
The new Macroman philosophy of “LIVE OPEN” goes really well with the brand’s revamped new-age and progressive vision. It’s an ode to those who live on their own terms and set trends rather than follow one.
The new promotional campaign of Macroman M-Series & Macrowoman W-Series resonates with a new energy and confidence in all key stakeholders associated with the brands. The beautifully shot Macroman M-Series TVC perfectly captures the Gen-Next philosophy of those who celebrate the spirit of being unapologetically themselves. It showcases how an indomitable Ranbir Kapoor in class apart multi-coloured multi-hued Macroman M-Series (with his mysterious Macrowoman beside him) answers all those who question his daring spirit with just two words – LIVE OPEN. In the Macrowoman W-Series TVCs, ‘millennial models’ dare to bare their LIVE OPEN mantra!
Speaking about the new positioning and campaign, Mr. Vikash Agarwal, President & Brand Director - Macroman & Macrowoman, said, “Amidst the players dominating the market today, Macroman aims to be the most admired one for its international design aesthetics, in depth and continuous R&D, the best of fabrics, in short the best wearable premium experience.
Our communication campaign is designed to further deliver this objective. The campaign is aimed at making Macroman M-Series synonymous with youth, style and fashion. It is in true sense, the ‘inner’ voice of today’s generation.”
Speaking about superstar Ranbir Kapoor, Mr. Agarwal said, “We wanted to have an emotional connect with our audience and Ranbir Kapoor is the perfect link as he is a living embodiment of Macroman with his bold choices and unapologetic way of living. Suave and sophisticated, Ranbir Kapoor was our first choice as he not only connects with the youth, but IS the youth. Young, bold and immensely talented, this blue-eyed boy is the perfect fit for our new positioning.”
Talking about the philosophy of Macroman, Ranbir Kapoor said, “It’s a pleasure to be a part of this new liberating journey of the iconic Macroman brand. ‘LIVE OPEN’ is a philosophy which reflects my own beliefs. I am sure that today’s youth will relate to it, and I am glad that the brand took this bold step to connect with its audience.”
Challenge, Inspire, Outperform Live like a Macroman
Created for the urban male, Macroman M-Series has grown phenomenally with a PAN-India network. Following the success of Macroman M-Series, the brand launched an equally powerful female counterpart - Macrowoman W-Series. Today, the portfolio boasts over 150 products with numerous designs available in a variety of fabrics and finest blends. Macroman M-series and Macrowoman W-series product ranges from Innerwear, Sportswear to Leisurewear. Initially just an innerwear brand, Macroman M Series has now grown up to be a formidable player with its large range of finest innerwear, leisurewear, sportswear and casual wear. The product range is a result of consistent enhancement in the brand’s product portfolio. Over the past few years as a brand Macroman M Series has spread its wings in casual menswear category and is currently producing a vivid range of summer and winter wear. Macroman M Series Innerwear comprises the widest range of highly styled briefs and vests segmented into different collections targeting the diverse needs. Conceptualized by top of the line designers, Macroman M Series International Collection briefs and vests are crafted from the best of fabrics. Available in a variety of colours and patterns, with interesting accents and a range of exciting cuts, this collection is a bold mix of fashion and comfort. Macroman M Series International Collection also boasts of a luxurious line developed by the world’s best blends like Supima Cotton, MicroModal & Bamboo fiber cotton.
Manufactured in state-of-the-art units, this is a true ‘Make in India’ global brand. And in the days to come, it aims to grow multifold. It is committed to continue providing international quality products through its world class manufacturing capacity. It also intends to enhance its distribution and open several exclusive outlets in India.
Macrowoman W-Series brings premium fashion for today's woman, it is set to be the complete answer in fashion, from lingerie to sportswear and leisurewear. The brand's superior range of bras celebrates the woman in all her attitudes. Bras for working comfort, uniquely designed bras for sports, everyday wear bras and also special designs for the freedom loving millennials, Macrowoman has something for every woman in her every mood.
Premium innerwear brand, Euro Fashion Inners (popularly known as Euro Fashions) announces Sidharth Malhotra as its brand ambassador with the launch of its latest commercial, which endorses the new tagline, Start Something Sexy. Euro Fashion’s association with Sidharth Malhotra comes at a point when the brand is growing rapidly to make its presence felt in the knitwear industry in India and abroad. Euro Fashions is one of the fasted growing innerwear brands catering to the premium segment. The brand had been launching various new products and adding to its distribution network in order to consolidate its foothold in the consumer market globally.
Mr. Rajnish Agarwal, Euro Brand President, is excited about the collaboration and confirms that, “Euro Fashions have signed up Sidharth Malhotra as its brand ambassador. Sidharth brings in a dash of freshness to the brand and stands for everything that clearly defines the attributes of Brand Euro viz. young, sexy, stylish, cheerful, aspirational, innovative and consistent. We are very kicked up about this association and hope to have an exciting journey with him.”
Commenting on his association, Siddharth Malhotra said, “It’s great to be associated with Euro Fashion Innerwear and be a part of their revamped collection. Their products have cutting-edge designs, innovative fabrics, exceptional fit, and quality. Its youthful disposition and appeal is what led me to join forces with the brand."
Euro Fashion is about to launch its first TVC with brand ambassador, Sidharth Malhotra. “We are all set to launch the new Euro TVC with Sidharth. The ad presents Sidharth at his flirtatious best. He’s looking absolutely dashing and handsome, and perfectly brings out the essence of brand Euro,” adds Mr. Agarwal.
The new Euro advertisement opens with Sidharth Malhotra wearing Euro inners and sipping his morning cuppa. He then pulls up a pair of chinos and leaves the house to tour across the city on his bike. Clad in stylish Euro vest, he immediately becomes the centre of attraction with all the girls staring hard at him. The commercial ends on a captivating note with Sidharth uttering ‘Start Something Sexy!’ and the girls following him. The background score, which emphasizes on Euro Fashion’s new brand tagline Start Something Sexy, beautifully sets the mood for the commercial and helps the plot unravel.
The new ad campaign will be launched in the digital platform at the onset; however, gradually encompassing television, outdoor and print for publicity.
Bollywood icon and India’s first female superstar, Sridevi, died on Saturday, February 24, in Dubai. Initial media reports had claimed that she had died of cardiac arrest but according to the Dubai Police, she is said to have died of accidental drowning in her hotel apartment’s bathtub following loss of consciousness. She was 54.
The Padma Shri Award winning actress started her film career in 1967 in the Tamil film Kandhan Karunai at the age of 4 and went on to act in numerous films in Telugu, Tamil, Malayalam and Kannada, playing lead roles in many of them. She played her first adult role at the age of 13 in the Tamil film Moondru Mudichu in 1976, soon establishing herself as the leading actress in the South.
Sridevi made her Bollywood debut as a child artiste in the 1972 film Rani Mera Naam and landed her first starring role in the 1979 film Solva Sawan, but it was the 1983 film Himmatwala in which she starred opposite Jeetendra that got her wide acclaim and recognition in Bollywood. She followed it up with numerous blockbuster films including, Tohfa, Sadma for her critically acclaimed performance, Mr India, Chaalbaz, Chandni, Lahme, Judaai to name just a few. After her marriage to Bollywood producer Bonnie Kapoor in 1996 and a long hiatus Sridevi made a successful comeback in 2012 with the acclaimed film, English Vinglish. In 2015 she starred in the Tamil film, Puli and her last film was the 2017 thriller Mom, which marked her 300th film.
She has won numerous awards, including 5 Filmfare Awards for Best Actress, other film awards besides national, international and state awards, including the 2013 - President of India 'Medallion of Honour' for contribution to 100 Years of Indian Cinema. The actress is considered to be the first female Superstar of Bollywood films and in the 2013 CNN-IBN national poll on the occasion of the Centenary Year of Indian Cinema Sridevi was voted “India’s Greatest Actress in 100 Years”.
According to latest reports, the Dubai Public Prosecution has concluded the probe into the actress’s death and closed the case. The authorities have released Sridevi’s body and it is expected to be on the way to Mumbai shortly.
She is survived by her husband and daughters Janhvi and Khushi.
May her soul rest in eternal peace
Located in a former mill, the Mumbai outpost of the US chain of resto-bars has a mixed reputation among the city's musicians. In the first couple of years after opening, in 2006, indie rock acts were often asked to include a stipulated number of cover songs in their set lists. These days, Hard Rock Café, which hosts gigs every Tuesday and Thursday night, sticks mostly to cover bands, with a couple of dates a month spared for indie groups. Skip these gigs, and come here only for the ticketed events, when one of the seating areas is cleared to make room for a larger stage, for performances by Indian indie icons (folk-fusion veterans Indian Ocean, electro-rock superstars Pentagram), international chart toppers (Wyclef Jean, Jay Sean) or club-packing DJs (Bob Sinclair, Paul van Dyk). Be warned, though: the waiters break into a synchronised jig every time the Village People's "YMCA" comes on.
Bombay Dyeing Mill Compound, Pandurang Budhkar Marg, Worli, + 91 22 2438 2888, Hardrockindiablog.com. Open daily noon-1.30am. Performance times and entrance fees vary