Hungama Artist Aloud, a platform by Hungama that supports and promotes independent content, launched DJ Paroma’s latest single, ‘You’re not worth a sorry’. Peppy and upbeat, the song addresses emotions of pain and betrayal with an aim to motivate and help everyone to get through difficult times. The music video, featuring DJ Paroma encourages people to appreciate themselves. Released by Hungama Artist Aloud, the song is available to stream on Hungama Artist Aloud, Hungama Music and all major music streaming platforms.
Known for her spinning skills on the console, Paroma has successfully established herself as one of the rare DJs, who has not just produced the video, but is also featuring in it and has sung the song. She has received several awards, including the ‘Best DJ for corporate and lifestyle events’ at the WoW Awards Asia. Hailed as one of the top-10 female DJs in India, she has created official remixes for leading music labels and has been the official studio DJ for IPL Extraaa Innings season 7 in the year 2014. In 2016 and 2017, the singer-cum-DJ was invited to be a jury member for popular music shows like Zee's Sa Re Ga Ma Pa in 2016 and Lil Champs in 2017. As the Indian brand ambassador for V-Moda and UDG Gear, she has gained international recognition for her upbeat tracks.
Speaking about her new song, DJ Paroma said, “I am thrilled to launch ‘You’re not worth a sorry’ in association with Hungama Artist Aloud. The track’s appeal lies in its catchy beats and the message it tries to deliver. Neeraj Sridhar and Kohinoor Mukherjee’s contribution further adds to the freshness of the track. The lyrics are relatable to every person who has experienced emotional turmoil or obstacles. It is engaging and makes one recognize their true potential and motivates them to push harder to turn their dreams into reality.”
Talking about the song, Soumini Sridhara Paul, Vice-President, ArtistAloud, Hungama Digital Media Entertainment Pvt. Ltd. said, “Artist Aloud has endeavored to provide independent artists a platform where they can channel their creativity and establish themselves in the music sphere. DJ Paroma’s music is not only soulful, but also gives a sense of belonging. As one of the most renowned names in the circuit, we look forward to associating with her in the future as well.”
Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.