VYRL Originals exclusively signs the very talented Punjabi Singer R.S. Chauhan for their non-film music repertoire. VYRL Originals is all set to end the year on a high note with R.S. Chauhan’s heartbreak Punjabi song ‘Kol Rakh’.
Written, composed and sung by the very talented R.S. Chauhan, this track is for all those who simply forget to communicate to their loved ones and end up hurting them in a relationship. The song depicts the feeling of a lover to keep your loved ones close to you & holding on to them in all situations of life.
The video stars R.S. Chauhan, the gorgeous Gima Ashi and is directed by Robby Singh in the picturesque locations of Armenia. VYRL Originals has always endeavored to bring out fresh content and talent and they have been instrumental in building the category and culture of non-film music in India.
Speaking about his first VYRL Originals song, R.S. Chauhan shares “I am super delighted to be a part of the VYRL Originals family and excited for my endeavours with them. Kol Rakh is a smooth, sad, romantic, love story which carries a beautiful meaning. This song is the biggest release of my carrier till date. Gima, is also super stoked about this song as it’s a different experience for her as well. The song is appreciated by everyone and I hope the audience to love it too.”
Speaking about the new release, Vinit Thakkar, Senior Vice President, Universal Music India & South Asia, shares, “Very seldom does one find a unique voice like R.S Chauhan. His clutter breaking sound makes him a promising artist and the one to watch out for in 2020. We are glad to welcome him to the VYRL family…”
About R.S Chauhan:
R.S Chauhan started training as a vocalist at the age of 16, and though from Canada originally; now resides in India. R.S Chauhan is heavily influenced by hip hop music as well as Folk Punjabi music and both genres of music are clearly emphasized in the “YOYO” release. Alongside his mentor Ikka, R.S Chauhan regularly performs live, wowing the audiences with the versatility and power of his vocal ability. The journey is just beginning for the star that is R.S Chauhan.
VYRL Originals – An EMI Records India Property:
VYRL Originals is Universal Music India’s platform dedicated to promoting and building the category and culture of non-film music in India. VYRL Originals is India’s first artist-focused platform and has been instrumental in introducing and developing some of the finest talent in the country. The artist-first and integrated approach with some of the finest marketing innovations across different releases has been the driving force of making VYRL Originals the most desirable music label for the artist community.
Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.