French DJ and producer DJ Snake has shared the incredible new video for his hit single “Magenta Riddim.” Filmed in India the video pays tribute to the massive influence Indian music has had throughout both DJ Snake’s history and latest festival banger. Directed by Gal Muggia and Vania Heymann (the duo behind Coldplay’s Grammy Award-nominated video for “Up & Up”), the “Magenta Riddim” video follows a squad of firefighters who can’t stop dancing—the pride and joy of their small Telangana town. Much of the talent and crew involved in making the “Magenta Riddim” video are local artists who’ve worked on legendary films in the realm of Tollywood (the Telugu-speaking film industry).
“Magenta Riddim” is one of the latest culture-spanning singles dropped by DJ Snake. DJ Snake is both reclaiming his dance roots and pushing his artistic boundaries to create music that celebrates the global culture. Released via Geffen Records in February, “Magenta Riddim” has amassed over 20 million streams to date. It’s premiere being at his sold-out Accord Hotel Arena show in Paris in February.
It’s also earned praise from outlets like Complex, who hailed the track as a “solid reminder of DJ Snake’s range and his ability to expertly fuse a variety sounds and styles.”
Magenta Riddim was first played in DJ Snake’s sold out Accor Hotels Arena, Paris. Released in 2016, DJ Snake’s debut album Encore hit No. 1 on the Dance chart and Billboard’s Top Dance/Electronic Albums chart, in addition to debuting in the top 10 around the world (including at No. 8 on the Billboard Top 200 chart). Since scoring his first No. 1 record with “Let Me Love You” feat. Justin Bieber, DJ Snake (AKA William Grigahcine) has achieved major success with hits like “Turn Down For What,” “Get Low,” “You Know You Like It,” “Lean On,” and “Middle.” His most recent hits also include the 2017 releases “A Different Way” feat. Lauv which was premiered in his historic show becoming the first DJ to play atop the Arc De Triomphe and “Broken Summer” feat. Max Frost. Last month, DJ Snake landed at #9 on the first-ever Billboard Dance 100 artist rankings. The Paris-bred musician will continue his global ascension by headlining Festival dates worldwide.
DJ Snake has taken time to drop records he feels connects with his roots since his return in Sept 2017, dropping a string of records and 3 more to come in the next 4 weeks.
Gal Muggia is a Grammy nominated video director. Growing up in Tel-Aviv he started making music videos for the local hip-hop scene at a young age. His love for visual storytelling has led him to work on a variety of projects from narrative to music videos, title sequences and commercials. He has worked with Coldplay, Borgore, Dudu Tassa among others. Gal is also a writer and editor with a deep understanding of post production, a combination which has made is work stand out time and time again. His work has earned him awards and nominations in the Cannes Lions awards, the Grammys, VMA’s and Camerimage , just to name a few.
Vania Heymann’s body of work has quickly made him a household name in the digital world. Aside from his many technical skills, he often shoots, edits and designs the VFX on his own projects. He has worked with artist such as Bob Dylan, Ceelo Green, Key’ n Krates and more. Vania’s work is frequently noted for his ability to capture humanity with a sense of humor, depth and stunningly detailed imagery. His work has earned him awards spanning from the Grammys, D&AD’s Next Director Award, The Webbys, Cannes Lions, VMA’s and many others.
Watch the video here: https://www.youtube.com/watch?v=op4B9sNGi0k
@DJ Snake @VANIA HEYMANN @Gal Muggia @Universal music @Devraj Sanyal @Sunil Dsa @Deepika Roy
Located in a former mill, the Mumbai outpost of the US chain of resto-bars has a mixed reputation among the city's musicians. In the first couple of years after opening, in 2006, indie rock acts were often asked to include a stipulated number of cover songs in their set lists. These days, Hard Rock Café, which hosts gigs every Tuesday and Thursday night, sticks mostly to cover bands, with a couple of dates a month spared for indie groups. Skip these gigs, and come here only for the ticketed events, when one of the seating areas is cleared to make room for a larger stage, for performances by Indian indie icons (folk-fusion veterans Indian Ocean, electro-rock superstars Pentagram), international chart toppers (Wyclef Jean, Jay Sean) or club-packing DJs (Bob Sinclair, Paul van Dyk). Be warned, though: the waiters break into a synchronised jig every time the Village People's "YMCA" comes on.
Bombay Dyeing Mill Compound, Pandurang Budhkar Marg, Worli, + 91 22 2438 2888, Hardrockindiablog.com. Open daily noon-1.30am. Performance times and entrance fees vary