HARMAN International, a wholly owned subsidiary of Samsung Electronics Co. Ltd., focused on connected technologies for automotive, consumer and enterprise markets today announced that Olympics medalist and top Indian Badminton Champion, P.V. Sindhu has been appointed as the brand ambassador for JBL’s new range of sports earphones in India.
The company has launched a new range of sports earphones named JBL Endurance that includes four new earphones - RUN, SPRINT, JUMP and DIVE - each designed with a unique set of features tailored to athletes’ preferred sport activities. Priced between Rs.1,599 and 6,999, these are immediately available at www.JBL.com and at various online and retail stores, including 350 Samsung brand stores across the country.
Speaking on her association with HARMAN, P.V. Sindhu said, “JBL Endurance earphones are ideal for athletes like me, who like to carry their music everywhere. From practice matches, to intense workout sessions, JBL Endurance has become my constant companion now. They are designed for a perfect fit and can handle the grit and grind of an athlete’s workout perfectly – I am very impressed! ”
“It’s an honor to have a young sports icon like P.V. Sindhu, who is idolized by millions of Indians, associated with JBL. The all-new JBL Endurance earphones are designed for athletes and sportspersons like Ms. Sindhu, and almost anyone who likes growing fit to their favorite tunes. Combining our award-winning patented ergonomics with technology that withstands the most intense athletic performance, JBL Endurance earphones offer a range of solutions that can work with any athlete’s routine,” said Sumit Chauhan, Vice President - Lifestyle Audio, HARMAN India.
Combining durability with the ultimate comfort and convenience, JBL Endurance earphones are perfect audio companion for every type of athlete. All earphones within the line-up are engineered with JBL’s Signature Sound with Pure Bass Performance, so athletes can use their tracks as motivation to go the extra mile in the pool or on the pavement.
Intuitive features including on-ear touch controls directly on the earphone give users the ability to easily control their music and volume. JBL Endurance wireless earphones feature up to eight hours of playtime and its Speed Charge battery charges one hour of playback in just 10 minutes of charge.
JBL SPRINT, JUMP, and DIVE wireless earphones are equipped with IPX7 waterproof technology to endure all conditions and weather, and can be safely rinsed clean after sweaty workouts. The earbuds’ form factor provides stability and the safety of Twistlock™ Technology and FlexSoft™ Comfort Fit silicon materials to ensure they will never hurt or fall out.
Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.