Artist Aloud, a platform by Hungama that supports and promotes independent music, announced Emiway Bantai’s first inter-city tour Machayenge in association with Hard Rock Cafe. Organized across three cities, the tour will witness Bantai perform at Hard Rock Cafe in Pune, Gurugram, and Mumbai, on 1st, 2nd and 3rd February 2019.
YouTube sensation and independent rap artist, popularly known as Emiway Bantai rose to fame with his first hit single ‘Aur Bantai’ in 2014. Bantai over the years went on to become one of the most prominent figures in the Indian rap culture. Bantai’s singles have crossed millions of views on YouTube garnering fans from all across the country. Emiway will also be seen alongside Ranveer Singh in Gully Boy, celebrating the real rappers of our country.
Emiway’s latest single ‘Machayenge’ is an anthem for people who want to have the time of their lives. Equipped with Bantai’s signature wit and quirkiness, Machayenge is a fun song that has a pleasant, beachy vibe. Enjoying more than 2 million followers across social media platforms, Emiway Bantai released his latest single with Artist Aloud.
Talking about this tour, Soumini Sridhara Paul, Vice President, Artist Aloud, Hungama Digital Media Entertainment Pvt. Ltd. said, “Machayenge is our first tour for this year. We have always made an effort to engage with our audience and offer them a chance to celebrate independent music and artistes that are helping in changing the contemporary music ecosystem. We are excited to have Emiway Bantai kick-start our journey for artiste tours this year.”
Emiway Bantai said, “Machayenge calls out to all the listeners who want to have a blast of a time. Machayenge is Bantai’s way of partying and having a gala time. I am extremely happy to have associated with Artist Aloud for my first inter-city tour. It is because of their relentless efforts to build independent music that the audience cherishes upcoming new artistes. I hope that the audience keeps supporting and loving all the music we have to offer. ”
Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.