93.5 RED FM, one of the largest and most awarded private radio networks,launched ‘RED Indies’ to promote Independent Artists and grow independent music scene in India. ay, RED Indies will serve as a platform to engage and bring out the independent music talent in the country. As part of the launch, RED FM unveiled the logo of RED Indies in presence of multiple independent artists. Over the years, Indie music has gained significant popularity in India with new talent emerging from all corners. With RED FM present in 69 cities, it sees potential of discovering new talent, supporting them and gives them an established language agnostic platform that will help bring out their music in front of the audience it deserves.
Commenting on the launch, Nisha Narayanan, COO & Director, RED FM and Magic FM, said, “In the era of evolving music, independent artists are changing the scenarios by bringing out the versatility. They create music that is powerful, unique and reaches an equally diverse audience. However, there are many talented artist who miss out on showcasing their potential for different reasons. Recognizing this gap, RED FM has launched ‘RED Indies’ to give opportunities and platforms to these artists to showcase their talent and get the audience they deserve. We are confident that this will provide a fillip to many upcoming artists who are just waiting to be discovered. RED Indies has planned a number of initiatives togrow this tribe of independent artists, the details of which will be announced in due course.”
Over the last decade, the rise of digital media has empowered independent artists from regional states across India to showcase their talent and reach out to a wider set of audiences. With Independent regional music being the next big thing, RED Indies will play an important part to bring out the hidden talent in India. Independent labels provide variety and repertoire to the music industry. As a mass medium, radio can be an enabling platform to showcase the talent by promoting them on the medium.
Photo L-R- Prakriti Kakar, Arjun Kanungo, RJ Malliska, Darshan Raval & Sukriti Kakar
Those of you who have been around from the 1960's through the 1990's will remember the vibrant live music scene in almost every starred hotel in India. Those were the days when you walked into a nightclub like 'Rendezvous' at The Taj Mahal hotel and 'Supper Club' at the Oberoi Sheraton in Mumbai to see curtains going up on a band that was the prime focus of these outlets. Every seat in these restaurants allowed an unobstructed view of the band that performed every night on resident contracts. Today all this has disappeared thanks to some ridiculously high entertainment taxes on live music. Today, non off these hotels have complete bands playing save for a few that feature small duos or solo singers. The Lodhi in New Delhi, recently listed among the world's best hotels, decided to step in and rewind to the good old days. They got Goa's premier jazz quartet 'Jazz Junction' to move to Delhi on a resident contract and the decision has paid off in terms of footfalls generated by the band. Jazz Junction featuring singer Daniella Rodrigues, pianist Tony Dias,
bassist Colin D'Cruz and drummer Angelo Colasco began playing at The Lodhi in June 2018. Four months into the contract the band generated a sizeable following, with quite a few high profile guests choosing to celebrate their special occasion at the Elan bar where the band performs. Against all odds the rewind option proved to be a huge success and hopefully other properties around the country takes the cue to trigger a whole new revival of live music.