BACARDIHOUSEPARTYSESSIONS and Ritviz drop the title track from his debut album ‘VED!’, and people just can’t seem to get enough of it already. Almost having clocked 100,000 views in its first day, the third single from his album, Ved, has Ritviz' signature sound that you can’t help but groove to. After having dropped 2017’s most popular anthem, Udd Gaye, Ved is a natural progression in Ritviz’ journey as a musician.
“#BACARDÍHOUSEPARTYSESSION is an initiative that sets out to showcase India’s booming independent music scene and also lends aspiring talent a platform to move their listeners. When we conceptualized this we did not foresee that we would have such an immediate impact on the music scene in India, and it is moving to see the difference we are making to the lives of artists and consumers alike”, said Anshuman Goenka, Marketing Head of Bacardi India.
The cinematic universe that Ved transports you to is slick, to say the least and truly epitomizes the spirit of BACARDÍ, making it impossible for a listener to watch sitting down. Ritviz’s sound brings an energy that makes for a perfect house party anthem.
Located in a former mill, the Mumbai outpost of the US chain of resto-bars has a mixed reputation among the city's musicians. In the first couple of years after opening, in 2006, indie rock acts were often asked to include a stipulated number of cover songs in their set lists. These days, Hard Rock Café, which hosts gigs every Tuesday and Thursday night, sticks mostly to cover bands, with a couple of dates a month spared for indie groups.